Having access to the right e-commerce tools in your arsenal…
Affiliate marketing is becoming more and more popular every day as people are willing to sacrifice the hectic work lifestyle for an opportunity to be their own master. The only issue with this concept is that making it an affiliate marketer is no easy feat. Read more on the top affiliate marketing tools here.
Brand positioning helps customers and viewers to relate to the values and concepts of your brand and helps them to resonate with it on a deeper level which is beyond the buyer and seller relationship. Read all about it here.
A white paper is a detailed guide about a specific topic and the hurdles surrounding it. It is meant to educate readers and help them to understand and solve an issue. Need help in drafting the right white paper? Read more to find out!
A call to action is a prompt to get your viewers to do something specific. Your visitors can become your potential customers, and a good CTA will help you generate leads as well. Read all about it here.
An Instagram Story is a feature that enables users to post photos or creative videos on the platform that automatically disappear within 24 hours. Here are quick and easy steps to ace storytelling on Instagram.
Instagram has become the new hot market for businesses due to its everchanging features and active user engagement. Hence, the timing of your content provides great value to your target audience and improves the reach as well. Read all about it here.
Although passive income isn’t a money-making scheme that will get you rich with no work, it is a way of making the most of your returns so that your workload reduces over time. Need some ideas to earn passive income? Read more here.
Thanks to various online selling platforms, setting up a small business is now easier than ever. Do you want to look at some exciting businesses opportunities that are most likely going to thrive in 2022 and beyond? Read more to find out!
Point of sale systems have countless advantages for all businesses, helping small and medium businesses to manage day-to-day sales and inventory and boost their growth. Read more here.
WordPress has become the go-to platform for creating websites, blogs, e-commerce stores, and portfolios with time. Do you want to launch a WordPress website for your business? Read more to find out.
A product life cycle refers to the duration of time a product goes from being introduced into the market until its demand has considerably reduced. Does this impact the marketing aspects of a business? Read more to find out.
If you are an aspiring entrepreneur on a small budget, your resources are most likely finite. Hence, here’s our take on low investment business ideas, mainly for business owners looking to grow and accelerate their business through multiple channels.
How does omnichannel marketing differ from multichannel marketing? Which marketing strategy has the upper hand? Get answers to these questions and more here.
Vision and mission statements are pivotal when it comes to working towards the growth of a business. However, businesses are often confused with these two terms. Read more to find out.
A good marketing video has no value without keeping certain parameters in mind that can grasp the attention of your viewers. Want to know how to ace your video marketing game? Read more here.
Buy now, pay later or BNPL is a financing option that allows consumers to buy products upfront and pay for them later but within a stipulated period.
Assessing the strengths and weaknesses of your business that can help you in better market penetration is just one of the advantages of a marketing plan. Read more here.
Since business owners can win a global customer share while increasing their profits, starting an online store is now one of the most desirable options for product-based small and medium businesses. Read more here.
Your customers, while signing up with you instill a certain amount of trust in you and your business. But there are chances that they might end up leaving midway as well. Hence, customer retention is of utmost importance. Read all about it here.
How can you get your e-commerce business on the fast track to scaling? Read on to find out the top strategies to scale an e-commerce business.
Effective employee retention strategies help retain top talent and save companies from huge turnover costs and build a strong company culture.
Although you can use a personal credit card for business expenses, that doesn’t mean that you should. Read on to find out why.
Razorpay Payment Pages enable one to build a branded landing page, add images and descriptions relevant to the course and collect important details from your students. If you want to start online tuition without a website, this guide is for you.
Selling art online is not just about promoting your art. You must also take care of a few other aspects, which are vital components in the selling process. Creating payment pages is perhaps the most important of them all. Read all about it here.
Razorpay Payment Pages is the best solution to go live instantly with your online course. With the help of payment pages, you can add all your information with regard to business and accept payments in no time. Read more here.
Using technology to automate your business banking operations can save time, minimise errors, and supercharge processes, thus enhancing business efficiency.
QR stands for Quick Response – and this is exactly what a QR Code is made for! QR codes have become an integral part of our lives recently, but they…
Section 194I is applicable on rent payments for assets on lease, sublease, tenancy, or agreement that small businesses and startups rent for their day-to-day operations. Read on to understand Section 194I in detail and its impact on your business.
An ESS or employee self-service portal is used by companies to enable employees to carry out some HR, IT and administrative tasks on their own. Read its benefits & more.
In this blog post, we answer the most common payroll questions asked by employees, along with tips to manage payroll effectively.
Undeniably, the biggest currency for businesses and financial relationships in the ever-growing e-commerce ecosystem is trust. As a business owner, aggregator, or freelancer, it is your biggest expense when your…
70% of online shoppers use Instagram as a preferred platform for discovering brands and solutions for their varied needs. Whether you are starting a new business or simply taking your successful offline business online, Instagram is a perfect place to start. Read more here.
Never run out of cash and never stop growing. With real-time settlements, you can receive money in your bank account within seconds.
Excited to have launched your small business? These 9 tips for managing small business finances would help you save money on all fronts.
For improving the functionality of WordPress websites, various plugins are introduced that can improve the efficiency of your small business. Read all about the best plugins for WordPress websites and more here.
All organisations, big or small, spend a great deal of time on salary disbursements. From enrolling their employees and calculating their monthly payroll to staying compliant and disbursing paychecks timely…
Human Resource Management, or HR Management, is vital for all kinds of organisations. Here’s a quick guide to HRM, and how to streamline it.
There are a ton of affiliate marketing websites on the internet that confuses many individuals regarding where to start off with. Let’s explore the concept of affiliate marketing websites and decide what’s best for you.
What makes a company successful? The product or service? The location or the founders? There is a good chance that you answered something on these lines. But you are only…
The marketing mix is a collection of essential factors that a marketer can strategically use to influence the buyer’s decision in buying a [product or service
A non-disclosure agreement or NDA is a written contract between two parties (people or organisations) that prohibits the sharing of confidential information shared between both the ends.
Professional tax is a direct tax that applies to individuals earning by way of employment or practising their profession. Explore more through this article.
Want to gain more traction and followers on your Instagram profile? Read our article on some effective ways that you can implement to increase your Instagram followers here!
GST Registration is mandatory for certain businesses in India. Read this article to understand the concept of GST, its types. benefits, your eligibility criteria for GST registration in India, and more.
TAN Number is a 10-digit alpha-numeric number, issued by the Income Tax Department. Read on to know the importance and process of application for TAN Number.
As a small business owner, here are the top 10 government SME loans in India you can choose from to take your business to the next level.
People can identify the products offered by your company easily because of a good business name. You need to have a catchy name to be remembered and identified in that market. Catch hold of better ideas of framing a company name here.
Dropshipping is among the most cost-effective retail models that help businesses thrive without keeping any stock/inventory.
By implementing a sound marketing strategy, business owners can stay ahead of their competition, decrease unnecessary expenses, improve customer retention, and much more. Read more here.
Did you know? There are certain are protocols for establishing authenticated and encrypted links between networked computers. Read more here.
Both the online and the offline modes of GST payment are convenient in their time ways. What all steps are required for registering to GST payments online? What is the time frame that individuals get for registering online? Read more to find out.
Storytelling is one of the most powerful means that marketers use to influence, teach, and inspire others. What makes it so effective for learning? Read all about it here.
Juggling between tasks as a freelancer can be tedious. Here are some websites that can significantly improve your productivity and avoid procrastination at work.
Did you know? Cash-on-Delivery is the most preferred method of payment in Indian e-commerce even during the robust digital era?
Market research is a broad term and can be interpreted differently by different people. Read all about it here.
Writing and communicating through effective emails is a skill and framing an ineffective one can act as a communication barrier between the brand and the viewer. Read more.
Want to improve your email marketing game? Here are some best free email marketing tools that can elevate your skill-set and business to a new level!
Privately held businesses need to register themselves to be considered a company. Read more to know the benefits of such businesses and other details.
The creation and distribution of relevant, consistent, and valuable content across various channels on the internet can be an effective strategy for businesses that want to increase their overall content reach and brand awareness.
Read on to understand the applicability and scope of sections 206AB and 206CCA that have come into effect from 1st July 2021.
Purchase orders provide a record of exactly what you ordered and at what price to clearly communicate all the details of a purchase. Read all about it here.
How do international brands successfully penetrate the Indian market? How does franchising help in major investment opportunities for individuals? Read more to find more.
Do you want to deliver your content to the right audience via relevant search queries on various search engines? Read all about Search Engine Optimization (SEO) here.
A landing page is quintessential for businesses to generate meaningful traffic, increase brand awareness, identify leads, and much more. Read all about it here.
Want to get tips on how you can make your content stand out from your competition through Youtube video editing? Read more to find out.
YouTube ads are an excellent tool for your content marketing strategy, and it can also be a cost effective one as well. Read more here.
Read on to know how you can build an effective performance appraisal strategy that’ll help scale your business and boost employee satisfaction.
Want your business to stand out from your competition? Acing your product photography is one way of achieving success. Read more here.
Pricing strategies help you determine the future of the product, the acceptability of the product to the customers, and the return and profitability of the product. Read more here.
With the rise in internet penetration and social media platforms all over the country, businesses are making the most of influencer marketing to improve their reach and reputation. Read more here.
Social change starts with us, and social entrepreneurs inspire us to bring in a positive change to society and more. Read all about it here.
If you want to create a “buzz” around your brand/business, guerrilla marketing is just for you! Read all about it here.
Assessing the strengths and weaknesses of your competition that can help businesses in better market penetration is just one of the advantages of competitive analysis. Read more here.
Want to gain useful tips and insights into establishing your own real estate business? Read all about the do’s, the dont’s, and everything related to setting up your real estate business here.
TDS Section 194O announced in Union Budget 2020 brings all e-commerce businesses within the TDS ambit. Find out how does it impact your e-commerce sales.
HR challenges can be quite daunting if not dealt with properly. Learn how a smooth HR process can help boost the productivity of your employees.
From setting up a digital presence to hiring teams to planning a marketing strategy, here’s a definitive 10-step guide on taking your offline business online.
How do nano influencers with less than 10,000 followers create a sustainable income in the world of Kylie Jenner (333m Instagram followers) and Virat Kohli (125m Instagram followers)? Every time…
When you think about future predictions even today, you mostly think about data & numbers. And about assumptions. Rarely about behaviour. Yet, as the COVID-19 pandemic has shown us, it…
Tax audit is a stressful event for most business owners. Here are a few best practices to follow to reduce your chances of being audited.
Read on to know all the key TDS rate changes businesses need to take into account from 1st July 2021.
We know tax audit for businesses can be complicated. Here’s a simple guide we’ve put together to help you sail through, without any hassles.
Font generators are vital to tweak your content and make it more appealing and presentable to your viewers and prospective customers. Read more here.
Framing interactive captions on social media have become the new trend that helps businesses engage with their customers and turn viewers into potential customers. Read all about it here.
Want to get various insights on some of the most effective digital marketing techniques out there? Read all about digital marketing and its most effective tools that will elevate your business here.
Owning a small business is no easy task, but the scope of tapping a new niche has never been this high. Go through some of the value for money business ideas that we feel can elevate your brand’s persona.
The prospect of affiliate marketing can help businesses build healthy relations with other businesses and increase their brand awareness & reach as well. Read all about it here.
A SWOT analysis is an imperative business exercise that allows SME owners to identify their strengths, fix their weaknesses, hone their opportunities, and minimize threats.
The generation of an e-way bill is essential for the movement of goods within or outside the state limits. Read more here.
Having a strong online presence starts with developing and optimizing your website in the right manner. Read our article on what steps are required to build an optimal website and more.
The rise in internet penetration and technology advancements have encouraged many businesses to go online and start their own website. Want to find out ways to build the ideal website for growth and reach? Read more here.
Keeping track of your customer acquisition costs acts as a preventive measure for excessive spending of resources. Read all about CAC and more here.
Here is a look at the top 10 video editing apps that are most suitable for your business needs.
Listing your products on Google Shopping has never been this easy and simplified! Read our guide to know more.
Want to improve your writing and communicative skills? Our article on how to ace your blog posts is here!
There are three types of GST returns, namely – GSTR-1, GSTR-2A, and GSTR-3B. Read more on what GST returns are and how you can file for one online here.
Having multiple resources that can be used to upscale your business is essential for steady growth and staying afloat in the market. Read more here.
Mudra loan is a financial aid of up to Rs. 10 Lakh provided by the government to small and medium-sized businesses. Read on to know more.
Bonus is the extra money received by employees over their salary and is fully taxable. Bonus payouts are dependent on the profitability of the company and can be paid to employees based on individual performance or the company’s overall performance.
Business card has extraordinary advantages, adding value to business owners, in addition to free credit & universal payments. Do you have a corporate credit card, yet?