In case you haven’t noticed recently, the age of saying “I don’t know how to do that” or “I can’t find this thing anywhere” is long gone. Anything a person wants and anything a business sells can be looked up online. 70% of this search traffic is accounted for by Google, and every day, 15% out of one billion searches are entirely new phrases.

This means that more solutions are being sought after online, and so more businesses will be benefiting by selling their products or promoting them online. We have made this guide to help you establish an online presence for your business in a manner that you worry less about conversion rate and more about supply. If you sell only premium quality coffee, only people looking to buy will get to you and purchase your product. And this entire process starts with the right keywords.

What is Keyword Research?

Simply put, keyword research is the process of finding what phrases you should use in your blogs or posts that will help users get to you. Think of it this way, all the information on the internet is kept behind locked doors. And you need the right key to access the information you need. 

Looking for keywords is the 21st century parallel of doing a market survey, but easier. All you need to do is find the top terms and phrases that people use in search engines.

How to pick the ‘best’ keywords?

When you begin the search, you will come across many forms of keywords and will be tempted to use the easiest ones; the ones that will finish your write-up quickly. But, small businesses have to be savvier to achieve desired search rankings. If you know that on the first page of Google, the top 5 blogs get 67.60% of all the clicks, you can aim for the top 5 blogs with a set of certain keywords.

Start the process with a simple brainstorming

This helps in analyzing the brain of the online customer, surfing the internet. Consider the questions that they can come up with; now find the answers to those questions.

Divide these questions and answers into categories. Now, find wholesome keywords for these topics in a manner that relates to your brand and gives an overall idea about what you are trying to say.

Statistically speaking, ‘Where to buy and ‘near me’ have increased, showing up in searches by 200% in the last 2 years. You can leverage this to place your product. For example, telling customers where you source premium coffee from and where you ship is crucial information and helping more people in those areas know about you.

More ways of finding keywords that are used by many more businesses are:


On the search tab, type the broad keyword. Then, look for the “contents” section of the page. This section lists out the sub-topics covered on that page. 


Type in the first word related to your topic, and then scroll down to the related topics. These are great keyword ideas that you do not need to test since they come straight from Google. You can keep repeating this step and getting more related keywords from each search.

Types of keywords you should know about

Short-Tail Keyword

While ‘Coffee’ is a common search word, people who only type “Coffee” may be searching for various items, there are chances that they’re looking for a place to buy “Coffee,” or maybe they’re looking for a plantation nearby. It’s difficult to say, and searchers with broad and ambiguous search intent are of little use.

Mid-tail Keywords

With terms like “Coffee Plantation” and “Coffee roasting,” it’s easier to decipher searcher motives, but it’s still a little hazy. Are people looking for equipment that they can roast coffee with? Are they surfing the internet for a plantation to visit? Many of these searchers can leave if their purpose isn’t clarified.

Long-tail Keyword

The purpose is crystal clear when you use these. The phrase “home coffee roasting equipment” indicates that a person is looking for a machine to roast the coffee beans at home. This is precisely the sort of visitor that a small business seeks. This keyword’s traffic would convert exceptionally well.

The latter type of keywords that clarify search intent will save you money and time due to low competition. And they will also carry you more traffic ultimately, so it is a good idea to lead with these.

What to do when you are overwhelmed with ‘good keywords?’

In Google keywords planner, you can get the search volume for each keyword. This is the number of times this word has been searched on Google. Higher volume keywords mean that people, in general, care more about these topics than lower volume keywords.

From its suggested keywords section, you can get an idea about how many sub-topics you can use to make content. Use the top keywords in your initial blogs, and keep creating more from the subsequent keywords.

Several keyword strategies can help a business grow through basic SEO, whether you hire a small SEO service or go ahead and do it yourself. But keep in mind that you cannot expect to see the same results with just these, as big companies invest in direct advertising. 

Other efforts, such as good content creation, frequently updating your websites, constant engagement, customer replies, and connection growth is equally essential. 


There are many tools and websites apart from Google keyword planners that you can use for keyword analysis. Tools like, Ubersuggest, SEMrush, and Ahrefs are effortless to use and will also give you keyword suggestions based on your search patterns. 

But in the end, try and experiment with many keywords and use what works best for you. You must evaluate each keyword based on a variety of factors. Then, choose the keyword that is most appropriate for your business.


An avid football fan and a Fintech enthusiast.

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