Google Keyword Planner is a part of the Google Ads platform that helps you generate the right keywords for your business. Read all about it here.
Market demand represents how much people will buy from businesses at any given price level in a market. What are the various factors that impact the demand for a product? Read more to find out.
A unique selling proposition (USP) refers to the benefit exhibited by a brand, product, or service that allows it to stand out from competitors. Read all about it here.
Brand positioning helps customers and viewers to relate to the values and concepts of your brand and helps them to resonate with it on a deeper level which is beyond the buyer and seller relationship. Read all about it here.
A call to action is a prompt to get your viewers to do something specific. Your visitors can become your potential customers, and a good CTA will help you generate leads as well. Read all about it here.
Thanks to various online selling platforms, setting up a small business is now easier than ever. Do you want to look at some exciting businesses opportunities that are most likely going to thrive in 2022 and beyond? Read more to find out!
If you are an aspiring entrepreneur on a small budget, your resources are most likely finite. Hence, here’s our take on low investment business ideas, mainly for business owners looking to grow and accelerate their business through multiple channels.
How does omnichannel marketing differ from multichannel marketing? Which marketing strategy has the upper hand? Get answers to these questions and more here.
Vision and mission statements are pivotal when it comes to working towards the growth of a business. However, businesses are often confused with these two terms. Read more to find out.
A good marketing video has no value without keeping certain parameters in mind that can grasp the attention of your viewers. Want to know how to ace your video marketing game? Read more here.