Do you ever wonder why you feel so tempted to order a pizza every time you see the Dominos logo? We’ll tell you. Dominos actively leverages digital marketing to reach out to you in the most luring fashion. It makes it very easy for you to place orders.
Consider their newest feature- Domino’s Anyware, which is voice-activated AI capable of interpreting what you might want. Think of the wonders it has done to its business. Not only have the sales improved, but also the brand image.
This is what understanding and leveraging technology to serve your customers can do to your business, especially in the post-COVID age. In a study conducted by CMR, the average screen-time of Indians has gone up to 6-7 hours after the pandemic. So, it’s highly likely that many of your potential customers are scrolling through their phones as you read this. And if you want to be a successful business in this age, digital marketing should be an essential part of your marketing strategy.
What is Digital Marketing?
Simply put, digital marketing is using digital media or online platforms to sell your products/services. However, only proper strategies can help you reach your target audience and generate the desired returns on investment.
The ultimate aim of digital marketing is to sell your products and services. Here are six different Digital Marketing verticals that you should leverage to suit your business.
6 Different Verticals of Digital Marketing You Can Exploit
Search Engine Optimisation (SEO) and Marketing (SEM)
If your potential customers need any information regarding products or services you sell, they will type their query on Google, Yahoo, Bing, etc. If your website appears at the top of their search results, they will likely buy from you.
This optimization is needed for this is called Search Engine Optimisation. Here are few essential tips to improve SEO rankings:
- Content Indexing: Adding transcripts for video/audio content helps search engines read your content correctly.
- Link Structure: Proper permalinks (preferably the name of the post) help search engines crawl the structure of your website.
- Keywords: Use keywords you want your website to rank for in the headers. Use related words in the body, but make sure you don’t keyword stuff your article.
SEO is the essential technique to grow the organic reach of your website. However, depending upon your niche, the nature of your website, and the SEO techniques employed, it might take your website some time to start ranking. Many businesses want to skip that time and start driving traffic to their websites instantly. Search Engine Marketing (SEM) comes to help there. You can run paid ad campaigns of various kinds, where you pay search engines for every click on your ad.
Social Media Marketing
With an immense user base, social media platforms like Facebook, Instagram, and LinkedIn have become the new marketplace for all businesses. Studying their algorithm helps big time in growing your reach organically. They also have paid ad campaigns best suited for various purposes. Tailoring your content according to popular trends on those platforms will help you grow as a business.
Once you achieve a social media presence, you can drive immense traffic to your website.
Emails are the most popular form of communication in the professional space. Using emails, you can create awareness about your business among potential customers. You can also nurture customers with informative emails so that they keep buying from you in the future.
Marketing tools like Mailchimp can help you automate your campaigns. If done effectively, email marketing can generate an ROI of $42 for every $1 investment. But note that proper strategies are the key here; sending sales-purpose emails to random people seldom proves fruitful.
Consistently creating and distributing content relevant to the niche of your products and services can go a long way in winning over customers.
You need to have a strategic approach. Your distribution channels should be best suited for the kind of content you create. For videos and podcasting, YouTube should be your pick. Similarly, you can have a separate page for blogs on your website if you want to write articles. Free content complemented with effective CTAs can generate immense sales.
Affiliate marketing is one of the hottest niches of digital marketing right now. Big e-commerce giants like Amazon and Flipkart have well-structured affiliate marketing programs which help them generate huge sales every year.
Even for relatively small businesses, digital affiliate marketing is just as effective. You can approach influencers, bloggers, basically anyone with an online presence. Through the commission you offer them, you can drive traffic from their content to your website.
With the boom of social media, influencer marketing has become the new hot niche. An influencer is anyone who has a following and audience engagement. Influencers create content in various niches, so it is important to pick people who are likely to have the audience you want to target. They can do paid promotions for your products/services. Marketplaces like Plixxo and www.influencer.com can help you find influencers best suited for your requirements.
Understanding the importance of strategic campaigns is again very important here. For instance, picking ten nano-influencers with a higher engagement ratio can sometimes generate higher returns on investment than going after 1-2 mega-influencers.
Why Digital Marketing?
Digital Marketing has unparalleled benefits, some of which are listed below:
- There is little to no entry resistance. You do not need a lot of capital investment to start scaling your business online.
- Unlike the traditional marketing ways, the progress made is measurable and real-time.
- Since your advertisements reach a target audience, the return on investment is high.
- This marketing approach can generate sales round the clock. Your potential customers are only a click away from you.
- There is no geographical barrier to digital marketing. You can target a global audience if you want.
We hope this helps you understand the tit-bits of digital marketing, and you are now all prepped to scale your business with these Digital Marketing verticals.