We have all been in circumstances where we have recommended a device to a colleague and they have taken our recommendation seriously, bought it, and went on to love it as much as we do. Wouldn’t it be great to earn money for recommending cool products to people who trust your opinions? That’s how affiliate marketing works. 

Affiliate marketing is a tactic to generate online revenue without having to market a product actively. It is considered to be extremely beneficial to both the brand and the affiliate marketer who promotes the products. This is a wonderful method to generate a steady passive income, especially if you consider yourself an opinion leader or an influencer in decision-making.

Why Become an Affiliate Marketer?

Affiliate marketing allows you to enjoy the fruits of a simple recommendation. An individual seller has to follow up with their customers to be able to hold their attention. For an affiliate marketer, the returns are guaranteed as soon as the buyer makes a purchase. 

By investing time and resources in the foundation, you get to reap the benefits of a customer’s purchase. It is cost-effective and allows you to incur a passive income. Influencers, bloggers, and even large conglomerates have benefitted from affiliate marketing, and it has allowed them to reach a wider audience. The power of a good recommendation has helped many individuals and brands gain trust in the eyes of a consumer.

Also read: Top 5 Affiliate Programs in 2021 that can Help You Earn a Recurring Passive Income

How to get started with Affiliate Marketing Websites?

The concept is based on sharing revenue. Most of us swear by certain products that we either consume or use in our everyday lives. If you associate genuine value to a product that you use every day, you could promote it and make a passive income out of it. Think of it as your commission, and you get paid every single time you drive a sale. You could be both creator and marketer of a product and earn a commission out of the sales. An affiliate marketer should be able to be a storyteller and create interest in the prospective client’s mind. You could also be selling an online course to a niche or a tube of toothpaste. The choice is yours.

  • Find an Audience

You can join an affiliate network; however, where is the value if you are not able to generate any intrigue about the product? Before you sign up, try to locate the potential buyers by conducting considerable research. Who are they? Where can you find them? Are they interested in the product? Do they have the capital to make a purchase? Answer these questions before jumping into action.

  • What Do I Want to Sell?

This is the single most crucial aspect of affiliate marketing. What do you want to promote? Do you want to promote them for the right reasons? Is it a profitable market to be in? Promote products you truly believe in or have used yourself in the past. This helps build credibility and traffic when you talk about it on your platform.

  • Where Do I Talk About It?

Choosing your platform is as crucial as finding the right audience. Let us suppose that the correct audience for your choice of product is on a social media platform. Nowadays, you can leverage various tools on these platforms to talk about the niche of your liking. If you are a writer and an opinion leader, you could write an article or blog post on it and attach a call to action to drive your audience to make a purchase. It could be an online course you undertook or a skincare product that did wonders for your self-esteem. Package it with your choice of words and present it to your audience.

  • What Are My Options?

Let us suppose that it is tricky for you to decide which platform aligns with you and the product of your choice. Are you a dancer? Consider using your talents with your side hustle and generate clicks on your affiliate marketing links. The same goes for someone who is a singer, ventriloquist, or does good mimicry. Your talents would generate interest and garner views for your content.

  • Niche!

The world is full of possibilities when it comes to experimenting and picking a niche you believe in and promote. Having a clear focus on who your ideal target customer is and aligning your marketing to match it is often looked past by many marketers. If you can present the product to an audience that genuinely cares about the value attached to your promotion, the chances of them landing on your affiliate marketing websites and making a purchase are much higher.

What are the different categories for Affiliate Marketing Websites?

There are many different categories in affiliate marketing that allow you to promote products.

Some of them are:

  • Push Notifications: One of the highest click-through rates
  • Search Traffic: Organic traffic or paid advertisements
  • Mobile Traffic: This allows you to spend less on ads and generate high revenue.

You might be wondering how to set up an affiliate marketing website without any experience? Well, there is no need for you to do that. The chances of getting wrapped into a fraudulent website are unfortunately pretty high. Thankfully, there are fully set up affiliate marketing websites that allow you to generate credible sources of traffic for the products you choose to promote on your account. 

For example, you could check out Razorpay’s Partner Program that lets you enjoy multiple benefits. Razorpay is one of India’s most trusted payment solutions and one of the most widely used payment gateways in the B2B space. 

As an affiliate marketer in Razorpay’s Partner Program, you will be invited to attend numerous training sessions to familiarize yourself with the intricacies of being an affiliate marketer. The program not only offers a lucrative referral price but also lets you earn the best-in-market commissions on every transaction your referrals make through Razorpay!



An avid football fan and a Fintech enthusiast.

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