Social media has become a new platform for marketing. Whether you are a retailer, a wholesaler, or a service provider, creating your blog post can go a long way in getting new customers. It can help accelerate your business by promoting your products and services and attracting customers. 

If you are a small entrepreneur looking for ways to accelerate your business, blogging is the best way to do it. However, just writing a blog is not enough. You need to have a proper strategy to market your blog. 

Why should you write a blog post?

A blog will help improve your writing skills and provide an opportunity to create an online brand. It also helps you put forward your ideas and learn new skills while generating some extra income. It can help you build new connections, write your life story, and also land a job. 

Mistakes to avoid 

  • Ignoring leads on your blog post
  • Lacking Consistency
  • Thinking that every blog post will go viral
  • Unclear writing style
  • Writing short content

There are different types of blog posts you can write. These include lists, how-to guides, checklists, infographics, interviews, guest blogs, news-related articles, personal stories, and case studies. 

This article will walk you through the steps of writing a blog post. Here is a step-by-step guide on how to write a blog. 

Step 1: Plotting

Plan well: The first step to writing a great blog post is planning your blog well. We all have heard the saying, “well begun is half done.” Planning will help make the process smooth. 

Decide your topic: You first need to decide the topic on which you will be writing. For example, if you have a perfume brand, you can create separate blog posts for different fragrances. You can also create different blogs to highlight the importance of wearing perfume or promote the specialty of your brand. For this, you should know your customers well. You should have a good idea of what your customers want. 

Competitor research: You need to conduct a thorough analysis of your competitors. You should go through their websites to see what kind of content they are producing. This will help you keep your content quality a notch higher than your competitors. 

Create the outline of your blog post: The most critical step of writing any blog post is first to create an outline. You should decide what all topics or points you want to cover in your blog. Now, write them down so that you have a clear idea of the scope of your blog. This helps you stick to the topic. 

Check your facts: In order to engage your readers, it is important that whatever content you write is factually correct. It should not contain any false information. It would be best if you always cross-checked your facts before writing them down in your blog post. 

Research your topic well on the internet. No matter how much knowledge you have, there is still more to grab. A good research exercise will help make your content exhaustive and a one-stop solution. You should also search for the keywords that you will use in your blog.

Step 2: Adding a Title

Write a catchy headline: A catchy headline is the first step to attract someone to click on the link and read the blog. You need to brainstorm and develop an attractive headline for your blog. Now, you must be thinking about whether you should write it before or after writing the main body. There is no specific answer to this. This totally depends on your comfort. If you find it easier first to write the headline and construct the outline around it, you should go for it. 

Here a few points that can make your headline catchy –

  • Use numbers like ‘5 ways’, ‘10 methods’, ‘3 easy steps.’
  • Use a question. For example, ‘what is the best perfume on the market?’
  • Use facts related to your product or service. Use amazing facts that could attract the reader. 
  • Use slogans or quotes. 

Step 3: Phrasing

Write your blog post: Now that you are done with all your planning and research, you must have a clear idea of all points you want to cover and a good knowledge of your topic and your competitors. Once you have planned your blog, you are now ready to write it. 

Start your blog post with a brief introduction of the topic and what the blog is about. You must try to include some of the keywords within the blog wherever possible. 

Make a point to not overstuff the blog with keywords. Keywords help you rank higher on the search engine, but it is important that you don’t compromise on the quality of your content in the wake of using keywords. 

Step 4: Adding Graphics

Using images: To create a great blog post, you should use images. Images make the blog or content piece attractive. It helps keep the reader engaged. Remember, as a kid, everyone used to like reading books with pictures in them. It is the same psychology. 

Images help break up your text and make it look less intimidating. Images can help the reader understand complex topics easily. If you are promoting a product, a well-clicked picture can go a long way in attracting customers. 

Step 5: Editing

Edit and optimize your blog for SEO: Once you have written your blog post, it is time to edit it. No matter how well a writer you are, we all commit certain errors while typing or small grammatical errors. You need to check your blog for such errors. Follow the below-mentioned steps to edit your blog post. 

  • First, read the text for any spelling and grammar mistakes. 
  • Once you are done with this, next format the document to make it readable and visually appealing. 
  • Now read it aloud to see if the blog sounds engaging and witty. You can also ask someone else to read it and gather feedback.
  • Once you locate the problematic areas, you can now work on them to refine your content. 

It takes months and years to build your credibility. Just like the tale of the hare and the tortoise, creating a credible blog requires consistent efforts. You need to be consistent in writing blog posts. You should remember that every post will not get the same amount of attention.

However easy it might sound to write a blog, creating it is a proper process and takes a lot of time and effort. Patience combined with consistent efforts is the key to writing a successful blog. Employ the above-mentioned steps while writing the blog and create refined content for your ventures.


An avid football fan and a Fintech enthusiast.

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