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Razorpay for International Businesses

India Expansion Playbook

India Expansion Playbook

What it takes for global businesses to succeed in India- the world’s most exciting digital economy.

What’s Inside the Report

Why now is the time to enter India

With a $4T economy, 850M+ internet users, and 20B+ UPI transactions monthly - India is ready. The only question is: are you?

Why now is the time to enter India

With a $4T economy, 850M+ internet users, and 20B+ UPI transactions monthly - India is ready. The only question is: are you?

Why now is the time to enter India

With a $4T economy, 850M+ internet users, and 20B+ UPI transactions monthly - India is ready. The only question is: are you?

Why UPI isn’t just another Payment Mode in India

Understand why cards failed and UPI won in the world’s most unique payment market.

Why UPI isn’t just another Payment Mode in India

Understand why cards failed and UPI won in the world’s most unique payment market.

Why UPI isn’t just another Payment Mode in India

Understand why cards failed and UPI won in the world’s most unique payment market.

Sector-Specific Insights for Global Growth

Discover how SaaS, Travel, Gaming, EdTech, and Retail businesses are scaling in India — powered by UPI.

Sector-Specific Insights for Global Growth

Discover how SaaS, Travel, Gaming, EdTech, and Retail businesses are scaling in India — powered by UPI.

Sector-Specific Insights for Global Growth

Discover how SaaS, Travel, Gaming, EdTech, and Retail businesses are scaling in India — powered by UPI.

Your Complete Entry Checklist

From LRS to TCS to data localisation - get a proven blueprint for faster go-live, fewer drop-offs, and higher success rates.

Your Complete Entry Checklist

From LRS to TCS to data localisation - get a proven blueprint for faster go-live, fewer drop-offs, and higher success rates.

Your Complete Entry Checklist

From LRS to TCS to data localisation - get a proven blueprint for faster go-live, fewer drop-offs, and higher success rates.

Playbooks from Global Leaders

See how brands like Airbnb, Shopify, and Hostinger entered and scaled India - without setting up a local entity.

Playbooks from Global Leaders

See how brands like Airbnb, Shopify, and Hostinger entered and scaled India - without setting up a local entity.

Playbooks from Global Leaders

See how brands like Airbnb, Shopify, and Hostinger entered and scaled India - without setting up a local entity.

Who should read this Playbook

Who should read this Playbook

Who should read
this Playbook

Global businesses exploring the India opportunity

Product, payment, and commercial teams solving for scale.

Those who know India isn’t just an emerging market — it’s the future.

Why Download This?

Why Download This?

A deep understanding of India’s unique payment DNA

Tactical guidance to scale without local setup

A clear picture of how UPI is shaping consumer behavior

Benchmarks, success metrics, and live examples from Razorpay’s global partners

The India Opportunity, Unpacked

Mastering India’s Scale

20B+ UPI transactions/month, $4T+ GDP, and 800M+ mobile-first users.


20B+ UPI transactions/month, $4T+ GDP, and 800M+ mobile-first users.


20B+ UPI transactions/month, $4T+ GDP, and 800M+ mobile-first users.

Crafting a Payments-First Strategy

Why mastering UPI isn’t optional, and why global card-led playbooks don’t work.


Why mastering UPI isn’t optional, and why global card-led playbooks don’t work.

Why mastering UPI isn’t optional, and why global card-led playbooks don’t work.

Go Live in Days, Not Months

Learn how platforms like Airbnb, Shopify & Hostinger scaled fast with Razorpay — without a local entity or regulatory headaches.

Ready to Win in India?

This isn’t just a report. It’s your passport to India’s next billion users.
(No spam. No sales calls. Just sharp, actionable insights.)
This isn’t just a report. It’s your passport to India’s next billion users. (No spam. No sales calls. Just sharp, actionable insights.)

Made in India. Built for the World.

Razorpay is India’s leading full-stack payments and banking platform, powering

Razorpay is India’s leading full-stack payments and banking platform, powering

5 Million+

Businesses served

200 Million+

Unique Customers

100 Million+

Offline Touchpoints
Compliant with RBI’s PACB guidelines

Get Started

Get Started

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Ready to Give Your Revenue a Headstart
& start your India Growth Journey?

Ready to Give Your Revenue a Headstart & start your India Growth Journey?

Partner with Razorpay— the fastest way to launch, collect, and scale in India.

Collect INR payments from Indian customers
Settle payments in your home currency
FX, compliance, and local taxes - all handled seamlessly

Connect with a Payments Expert

Connect with a Payments Expert