What Optimizer can do for your business

Improve customer experience

by reducing failed transactions

Increase revenue and profits

by lowering transaction costs

Take control of your payments
with powerful DIY dashboard

Arrow Up
10%

Increase in revenue

Arrow Up
5%

Increase in transaction
success rate

Arrow Down
1440x

Reduction in routing cost
and time

Arrow Down
28x

Reduction in TAT and cost of
integrating new gateways

One integration to make the most of every transaction

Payments success
Payments success = your success
Our proprietary AI leverages billions of transactions across all factors to provide a 5% uplift in transaction success, which equates to a 10% increase in revenue!
No code
No code and fully powered
Save on transaction costs by routing across gateways by payment method, value, or other factors with our best-in-class dashboard.
React in real-time
React in real-time
Take control of your payments and avoid failures! Routing rules change in seconds, without manual or coding intervention.
Integration
New integration? No problem
Integrate with new payments providers and bank gateways without any effort and just 24 hours (versus a 4-week average) using Optimizer

How It Works

Route transactions through our DIY dashboard on industry-widest
set of parameters with ease, or maximize success rate with our
AI-enabled Smart Router

Optimizer Working
Talk to our Experts Today

Frequently Asked Questions

FAQs

How does Optimizer work?
How does Optimizer work?

Optimizer acts as a ‘wrapper’ to your payments system. This makes it easier for it to select the optimal payments route for you (Smart Router) or for it to push the flow of information down the payment route you choose through the DIY Routing Dashboard. This also allows you to integrate with new payment gateways and methods super simple, leaving the costs of maintenance and coding to us.

How does Optimizer increase my transaction success rates?
How does Optimizer increase my transaction success rates?

Optimizer increases transaction success rates in 2 distinct ways.

First, you can immediately change routing logic to avoid failed transactions using our DIY Routing Dashboard, where you can set up multiple routes at different priorities. It will automatically select the next route if the first one fails. You can also set up alerts for any kind of downtime or issues, and then change the rules yourself in a few clicks and avoid transaction failures.

Second, you can use Smart Router, our in-built AI-driven auto-routing solution. This will pick the optimal route to maximize your success rate dynamically, without any manual intervention.

How does Optimizer help reduce my transaction costs?
How does Optimizer help reduce my transaction costs?

Optimizer’s easy-to-use dashboard enables you to route transactions as you like across multiple payment providers. This helps you reduce costs by routing to optimize costs, reduce failures through fallbacks, and allow for partial routing to maximize both costs and success rates.

If a provider offers you a better rate for a payment method, a channel, or over a certain transaction volume, our dashboard will allow you to route transactions in the optimal way to reduce your transaction fees.

For example, if Razorpay is offering better rates on UPI than your other providers, you can route all UPI transactions through Razorpay.

The dashboard is also flexible enough to allow for partial routing and for retries and fallbacks. You can set second-priority rules to retry failed transactions either through Smart Router or through a secondary or alternative payment provider. You can also route transactions on a percentage-basis between providers to keep costs low while maximizing your success rates.

How does Optimizer make it easier for me to integrate with new payment providers?
How does Optimizer make it easier for me to integrate with new payment providers?

In essence, Optimizer standardizes and streamlines integrations, taking the usual 2 month of coding effort of new integrations down to a maximum TAT of 24 hours and ZERO EFFORT. We do the heavy lifting for you, so that you can focus on your business. With Optimizer, you can choose to integrate with other payment providers in the market quickly and effortlessly, and then you can use our DIY dashboard and Smart Router to start leveraging the advantages of having multiple routing options for your transactions.

Why won’t Smart Router / Optimizer choose Razorpay over other providers?
Why won’t Smart Router / Optimizer choose Razorpay over other providers?

Optimizer is payment gateway agnostic. As a product, it is designed to maximize success rate through Smart Router and / or give you complete control over your payments routing. It will choose the best payments route, based on the priority or rules you set and to maximize success rate - and uses historical data from over 1 Bn transactions to drive more payments successes by using a random forest algorithm - making this functionality automated and completely driven towards achieving transaction success.

How does Optimizer work?

Optimizer acts as a ‘wrapper’ to your payments system. This makes it easier for it to select the optimal payments route for you (Smart Router) or for it to push the flow of information down the payment route you choose through the DIY Routing Dashboard. This also allows you to integrate with new payment gateways and methods super simple, leaving the costs of maintenance and coding to us.

How does Optimizer increase my transaction success rates?

Optimizer increases transaction success rates in 2 distinct ways.

First, you can immediately change routing logic to avoid failed transactions using our DIY Routing Dashboard, where you can set up multiple routes at different priorities. It will automatically select the next route if the first one fails. You can also set up alerts for any kind of downtime or issues, and then change the rules yourself in a few clicks and avoid transaction failures.

Second, you can use Smart Router, our in-built AI-driven auto-routing solution. This will pick the optimal route to maximize your success rate dynamically, without any manual intervention.

How does Optimizer help reduce my transaction costs?

Optimizer’s easy-to-use dashboard enables you to route transactions as you like across multiple payment providers. This helps you reduce costs by routing to optimize costs, reduce failures through fallbacks, and allow for partial routing to maximize both costs and success rates.

If a provider offers you a better rate for a payment method, a channel, or over a certain transaction volume, our dashboard will allow you to route transactions in the optimal way to reduce your transaction fees.

For example, if Razorpay is offering better rates on UPI than your other providers, you can route all UPI transactions through Razorpay.

The dashboard is also flexible enough to allow for partial routing and for retries and fallbacks. You can set second-priority rules to retry failed transactions either through Smart Router or through a secondary or alternative payment provider. You can also route transactions on a percentage-basis between providers to keep costs low while maximizing your success rates.

How does Optimizer make it easier for me to integrate with new payment providers?

In essence, Optimizer standardizes and streamlines integrations, taking the usual 2 month of coding effort of new integrations down to a maximum TAT of 24 hours and ZERO EFFORT. We do the heavy lifting for you, so that you can focus on your business. With Optimizer, you can choose to integrate with other payment providers in the market quickly and effortlessly, and then you can use our DIY dashboard and Smart Router to start leveraging the advantages of having multiple routing options for your transactions.

Why won’t Smart Router / Optimizer choose Razorpay over other providers?

Optimizer is payment gateway agnostic. As a product, it is designed to maximize success rate through Smart Router and / or give you complete control over your payments routing. It will choose the best payments route, based on the priority or rules you set and to maximize success rate - and uses historical data from over 1 Bn transactions to drive more payments successes by using a random forest algorithm - making this functionality automated and completely driven towards achieving transaction success.

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