The power of Affordability

Higher Spends Icon
Higher Spends per Customer
Businesses have seen as much as a 45% increase in Average Transaction Value
New Acquire Icon
Acquire New Customers
Premium products are now accessible to a new segment of customers
Explosive Growth Icon
Explosive Growth
Projected to grow 20x in next 5 years
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Reduce Marketing Spends
Free promotions on a massive base of EMI & PayLater users
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The Next Big Thing
Already contributes to over 20% of GMV for the eCom giants
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Maintain Competitive Parity
These methods are already being offered by many of the big online players
“Just with a few configuration changes we were able to offer options like EMI, Cardless EMI, Paylater etc.”
Aman Agarwal
Engineering Lead, Payments -CureFit
Boost your revenue by 40%
with Affordability Widget
Let your customers explore EMIs, PayLater and Offers on the product page. Boost revenue with higher customer conversion.
View Documentation
Affordability widget Illustration ImageAffordability widget Illustration Image
increase awareness
57%
growth in customer
conversion
convert customers
45%
increase in average
order value
customer-retension
38%
higher customer
retention
EMI
Make your products more affordable by bringing down the upfront cost
Credit Card EMI
Make your products more affordable by reducing the upfront payment amount. Available across 15+ banks.
Debit Card EMIs
Make your products more affordable for India’s masses. Enable access to EMIs for Debit card users and increase penetration across Tier 2 and Tier 3 towns.
Cardless EMIs
100% Digital EMIs, no need of Credit or Debit cards. Enable access to EMIs for a large segment of consumers,who do not have access to a credit card
EMI Illustration Image
EMI Bank Partners partner 1 webEMI Bank Partners partner 1 mobile
EMI Bank Partners partner 2 webEMI Bank Partners partner2 mobile
EMI Bank Partners partner 3 webEMI Bank Partners partner 3 mobile
PayLater
Let your customers Shop Now & Pay later, even without access to a Credit Card
Virtual Credit card that allows users to buy products that they may not be able to immediately pay for
Enables a ‘One Click’ payment offering a superior customer experience
Popular among Youth segment consumers
flexipay logo
simpl logo
paylater logo
lazypay logo
Run Customer Offers via Razorpay
Create customer offers & no cost EMIs through the Razorpay dashboard. No Coding required.
Create offers at the click of a button
Offers will automatically start reflecting in the Razorpay Checkout
Razorpay customers have seen as much as a 35% increase in sales through Offers.
Learn More
Illustration Image for Step 1
Step 1: Navigate to the new Offers tab
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Step 2: Click on ‘Create New Offer’
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Step 3: Fill in details and your Offer is created!

Offer a payments experience
people love to talk about

One Stop Solution for Affordability Payments

It has been a great experience working with Razorpay on the affordability suite that they offer, just with a few configuration changes we were able to offer options like EMI,Cardless EMI, Paylater etc. We did not have to build any integrations with any providers or banks as these as they are supported out of the box by Razorpay making it a one stop solution for us. Also, using the Razorpay dashboard we were able to offer No cost EMI to our customers with very little effort.

Person Avatar
Aman Agarwal,,
Engineering Lead, Payments, CureFit

Penetrate new customer segments

Creating No Cost EMI offers through the Razorpay dashboard was surprisingly easy and it has proved to be an important driver in making our subscriptions affordable to a wider audience. We saw a multifold increase of the EMI contribution through this, thereby unlocking a specific customer segment for us.

Person Avatar
Subham Kumar,
Product Manager, Unacademy

Frequently Asked Questions

FAQs

What are the issuers that Razorpay supports for each Affordability method?
What are the issuers that Razorpay supports for each Affordability method?

Credit Card EMI - 15+ leading issuers including Amex, HDFC, ICICI & SBI. Click here for complete list.
Debit Card EMI - HDFC Bank, IndusInd Bank, Kotak Bank
Cardless EMI - Zestmoney, Instacred, Axio, Early Salary and more
PayLater - ICICI PayLater, Simpl, Flexipay, Lazypay and more

What is the difference between Cardless EMI & PayLater?
What is the difference between Cardless EMI & PayLater?

Cardless EMI is a 100% digital EMI option that allows your customer to pay in easy instalments even without access to a credit or debit card. Customers usually use this method to make higher value payments.

PayLater - PayLater is a virtual credit card that lets you shop now and pay later. It provides Zero Interest digital credit for a period of 14-45 days(varies by provider ). Our Partners for PayLater are - ICICI PayLater, Simpl, Flexipay, Lazypay and more

How can my customer use Paylater?
How can my customer use Paylater?

PayLater is available as a payment option for Razorpay's checkout. For making a payment, customers would have to be registered with any of Razorpay’s Paylater partners.

How can my customers use Cardless EMI?
How can my customers use Cardless EMI?

Cardless EMI is available as a payment option in the EMI section of Razorpay’s checkout. For making a payment, customers would have to be registered with any of Razorpay’s Cardless EMI partners.

How do I create Offers & No Cost EMI’s through Razorpay?
How do I create Offers & No Cost EMI’s through Razorpay?

Merchants can create Offers & No Cost EMI’s through the Razorpay dashboard with a few clicks. No Coding required.

  • 1. Login to the Razorpay Dashboard
  • 2. Click ‘Offers’ in the left side panel
  • 3. Click ‘Create Offers’ or ‘Create No Cost EMIs’

    • What are the issuers that Razorpay supports for each Affordability method?

    Credit Card EMI - 15+ leading issuers including Amex, HDFC, ICICI & SBI. Click here for complete list.
    Debit Card EMI - HDFC Bank, IndusInd Bank, Kotak Bank
    Cardless EMI - Zestmoney, Instacred, Axio, Early Salary and more
    PayLater - ICICI PayLater, Simpl, Flexipay, Lazypay and more

    What is the difference between Cardless EMI & PayLater?

    Cardless EMI is a 100% digital EMI option that allows your customer to pay in easy instalments even without access to a credit or debit card. Customers usually use this method to make higher value payments.

    PayLater - PayLater is a virtual credit card that lets you shop now and pay later. It provides Zero Interest digital credit for a period of 14-45 days(varies by provider ). Our Partners for PayLater are - ICICI PayLater, Simpl, Flexipay, Lazypay and more

    How can my customer use Paylater?

    PayLater is available as a payment option for Razorpay's checkout. For making a payment, customers would have to be registered with any of Razorpay’s Paylater partners.

    How can my customers use Cardless EMI?

    Cardless EMI is available as a payment option in the EMI section of Razorpay’s checkout. For making a payment, customers would have to be registered with any of Razorpay’s Cardless EMI partners.

    How do I create Offers & No Cost EMI’s through Razorpay?

    Merchants can create Offers & No Cost EMI’s through the Razorpay dashboard with a few clicks. No Coding required.

  • 1. Login to the Razorpay Dashboard
  • 2. Click ‘Offers’ in the left side panel
  • 3. Click ‘Create Offers’ or ‘Create No Cost EMIs’

    • Supercharge your business with Razorpay

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