Factors affecting RTO
geography
Geography
High amounts of incomplete and non-deliverable addresses in Tier 2 and 3 cities in India
industry
Industry
The RTO behaviour varies across verticals and on the average order amount as well
payment
Payment
Payment methods such as Cash on Delivery pose higher risks of RTO and cancellations
offers
Offers
Promotional offers can cause high inflow in impulse purchases resulting in order cancellations

How does RTO affect your WooCommerce store?

Return-To-Origin or RTO happens when e-commerce orders cannot be delivered and have to be shipped back to the warehouse.
Losses due to RTO
Double logistics costs for forward and reverse shipping
Losing out on delivering to and retaining genuine customers
Operations cost in processing cancelled and RTO orders
Losses due to blocked inventory

How does Thirdwatch boost your WooCommerce business?

improve-delivery
Improve delivery rates
Identify non-deliverable addresses, update them before shipping and deliver more orders successfully
identify-risk
Identify risky orders
Detect irregular purchase patterns that signal a high probability of return or cancellation
detect-frauds
Detect fraud orders
Flag fake orders by analysing multiple parameters like device ID, email address, mobile number etc.

Salient Features of Thirdwatch

Salient Features of Thirdwatch

Shipping Address Verification
Shipping Address Verification

Thirdwatch helps you identify incomplete and non-deliverable addresses. Verify the address with the customer via an SMS, WhatsApp or even a direct call and update the address. This will help in improving the success rates of your order delivery thus boosting your revenue.

Profiling of Risky Orders
Profiling of Risky Orders

Thirdwatch captures orders directly from your WooCommerce store and then flags risky and fraud orders in milliseconds along with the risk reasons. Depending on the risk reasons, you can then take smarter decisions and cancel high risk orders. This helps in reducing potential order cancellations and RTO orders.

Auto-order Confirmations
Auto-order Confirmations

With Thirdwatch, you can get a second layer of confirmation from your customer for high risk orders or Cash on Delivery orders. Auto-confirm or update addresses of orders by sending messages via WhatsApp, SMS, email and IVR to your customers. What's more, you can also automate order confirmations and increase operational efficiency.

PrePay CoD New
PrePay CoD New

Convert your risky CoD orders to prepaid with PrePay CoD payment links. This helps in reducing RTO losses and improving success rates. Send PrePay CoD Payment Links to your customers via SMS, Email etc. You can also Configure discounts to the customer, set reminders, automate payment status and more!!

Model Customization
Model Customization

Thirdwatch’s ML Algorithms learn and grow with time and localise the learnings to suit your business’s needs and requirements. Hence the accuracy of Thirdwatch keeps improving with time. You can also set your own rules to incorporate your learnings which make the solution even more flexible!

Advanced Dashboard Analytics
Advanced Dashboard Analytics

Get better insights about your business’s RTO pattern and fraudulent behaviour with dashboard analytics. You can understand RTO behaviour at a state/city/pincode level. You can also check for the reasons which are contributing highly to your RTO losses. Get a complete in depth analysis and incorporate these learnings in your business strategy.

Roles assignment
Roles assignment

You can now assign roles such as administrator, moderator, analyst, etc. to people according to your requirements. These roles will determine the extent to which they can make decisions about your orders.

Shipping Address Verification

Thirdwatch helps you identify incomplete and non-deliverable addresses. Verify the address with the customer via an SMS, WhatsApp or even a direct call and update the address. This will help in improving the success rates of your order delivery thus boosting your revenue.

Profiling of Risky Orders

Thirdwatch captures orders directly from your WooCommerce store and then flags risky and fraud orders in milliseconds along with the risk reasons. Depending on the risk reasons, you can then take smarter decisions and cancel high risk orders. This helps in reducing potential order cancellations and RTO orders.

Auto-order Confirmations

With Thirdwatch, you can get a second layer of confirmation from your customer for high risk orders or Cash on Delivery orders. Auto-confirm or update addresses of orders by sending messages via WhatsApp, SMS, email and IVR to your customers. What's more, you can also automate order confirmations and increase operational efficiency.

PrePay CoD New

Convert your risky CoD orders to prepaid with PrePay CoD payment links. This helps in reducing RTO losses and improving success rates. Send PrePay CoD Payment Links to your customers via SMS, Email etc. You can also Configure discounts to the customer, set reminders, automate payment status and more!!

Model Customization

Thirdwatch’s ML Algorithms learn and grow with time and localise the learnings to suit your business’s needs and requirements. Hence the accuracy of Thirdwatch keeps improving with time. You can also set your own rules to incorporate your learnings which make the solution even more flexible!

Advanced Dashboard Analytics

Get better insights about your business’s RTO pattern and fraudulent behaviour with dashboard analytics. You can understand RTO behaviour at a state/city/pincode level. You can also check for the reasons which are contributing highly to your RTO losses. Get a complete in depth analysis and incorporate these learnings in your business strategy.

Roles assignment

You can now assign roles such as administrator, moderator, analyst, etc. to people according to your requirements. These roles will determine the extent to which they can make decisions about your orders.

Thirdwatch Library

Artificial Intelligence for everyone

Thirdwatch makes Artificial Intelligence less daunting and easier than ever to use. Identify risky and fraud orders in near real-time to make smarter decisions.
The Power of AI
The power of AI
Thirdwatch’s AI engine continues to learn and becomes more intelligent over time as it adapts to your business needs. Gain insights from a large network of information on end-customer behavior patterns across websites.
Smarter Shipping Decisions
Shipping
Thirdwatch leverages Natural Language Processing (NLP) and region-specific address patterns to predict address completeness and deliverability. This helps increase approval rates and boosts profitability.
Your Data is Safe With Us!
Thirdwatch is PCI and DSS-compliant, which means we consistently adhere to the guidelines set forth by the PCI Standards Council.

Helping WooCommerce stores enhance profitability

10+
Proprietary ML Models
<200ms
Order processing time
200+
Order parameters processed

Setting Up Thirdwatch for WooCommerce

Integrate

Integrate

Say goodbye to long, daunting processes with 5-minute integration!

Integrate
Monitor

Monitor

Get real-time alerts on risky orders along with risk reasons instantly after integration

Monitor
Take action

Take action

Set rules, act on risky orders and start delivering accurately with Thirdwatch

Take action

Only the truth. No hidden charges.

Choose a plan that suits your business needs. No Setup or Maintenance Fees.

Standard Plan

0.6%
0.3%*
of order value

*Up to a maximum of ₹20 for any order size

  • 5-minute onboarding
  • Automate with APIs
  • Real-time synchronization
  • Advanced analytics dashboard
Start 1-Month Free Trial

Enterprise Plan

Thirdwatch scales with your business, too. Discover how Thirdwatch can suit your enterprise business needs!
Is  30% RTO the cost of running an e-commerce business?

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Start Fighting Fraud with Thirdwatch

Scale your WooCommerce business like never before with India's first ever RTO and fraud solution.