A Practical Guide to Rebranding

What's it about

Razorpay recently launched a new brand identity which was designed entirely by the in-house team. The rebrand received a great response, but there was a lot that went behind the scenes. The whole process took 3 months, 4 designers, countless options and iterations, tons of arguments and discussions, 100s of cups of coffee, 100s of Rocket League Matches, 50+ Swiggy orders, and many sleepless nights.

In this interactive session, Soni (who has also worked on Housing’s Rebrand) and Razorpay’s design team will share their experience and learnings to help you figure out how you can use them for your branding or rebranding project. The team will talk about the entire journey from the idea-spark till the final delivery. Alongside, Razorpay's marketing team will also run you through how we were able to devise a communication plan, both internally and for the outside world. More importantly, how to amplify and leverage organisational milestones such as these.