Scaling up globally with a comprehensive international payments suite with Razorpay

Astrotalk is a leading astrology website for online Astrology predictions. It entertains a pool of Astrologers who are versed in Vedic astrology, Vastu, Numerology, Tarot card reading, Panchang and more. Founded in 2017, Astrotalk is among the fastest-growing startups in the domain of astrology, and has helped more than 3 crore customers connect with top astrologers.

Astrotalk offers a wide variety of services, from horoscopes, numerology, and tarot-card reading to consultations with astrologers abroad. Customers log in to the Astrotalk app, avail of a free predictions session, and then connect with live astrologers for instant consultations.

Background

Seamless international payments – in search of the perfect solution

To improve the online customer experience with payments, Astrotalk was in search of a payments solution that was reliable, easy to start using, and met its particular needs. As a business that wanted to expand its international customer base, Astrotalk required a payments partner that offered both domestic and international payment methods. High international success rates were critical as payment failures could negatively impact the user experience and hinder growth.

Most payment solutions at the time had a long, tedious process for approval of international payments and offered low success rates. This resulted in settlement delays and a poor customer experience. Astrotalk wanted something that prevented this very problem.

Astrotalk was also looking for a payments solution that was easy to integrate and would enable the business to go live instantly.

The Solution

Razorpay – the ideal partner for cross-border payments

After trying various solutions to meet its requirements, Astrotalk signed up with Razorpay. It came highly recommended by other businesses, who themselves had enjoyed a great cross-border payment experience.

Razorpay proved to be a breath of fresh air, and fit all of Astrotalk’s needs like a glove. Integration was quick and easy, approval for international payments was instant, and success rates were higher.

“It was one of the best onboarding experiences we had ever had with any third party provider,” recalls Puneet Gupta, Founder at Astrotalk. “Just one line of code made us go live. We got access to both domestic and international payments immediately and that helped us build a business outside India. There was no other merchant that could help with international payment gateway approval so quickly. Razorpay is the only reason we could think of starting an international business.”