The PRISM Scheme

Eligibility Criteria for Private Limited Company Registration in India

1. Number of Directors

A private limited company must have at least two directors. The directors can be Indian citizens, and one of them must be a resident of India.

2. Shareholders

A minimum of two shareholders is required to register a private limited company. Shareholders can be individuals or corporate entities, with a maximum of 200 shareholders allowed.

3. Citizenship Requirements

While directors must be Indian citizens, shareholders can be from any nationality. The company must have at least one Indian director to ensure it meets the statutory requirements.

4. No Minimum Capital Requirement

Unlike earlier regulations that prescribed a minimum paid-up capital, the current rules under the Companies Act of 2013 do not mandate a minimum paid-up capital for private limited companies. Companies are free to decide on a capital structure according to their requirements.

Purpose of an Authorised Capital

Authorised capital is the financial ceiling within which a company can issue shares to its investors. It is the maximum amount of capital a company is permitted to raise by issuing shares, as stated in its Memorandum of Association (MOA). 

The private limited company;s authorised capital provides clarity on the company's financial structure, preventing any future confusion over the number of shares it can issue and the value it represents.

Salient Features of an Authorised Capital 

The defining features of authorised capital include:

• Fixed Limit: The company cannot issue shares beyond this limit without altering the MOA.
• Inflexibility: Authorised capital is typically set at the time of company registration and can only be changed by passing a special resolution and amending the MOA.
• Not Necessarily Paid: Authorised capital is not the actual amount received by the company; it’s simply the potential limit for share issuance.

Understanding authorised capital is essential because it affects how companies structure their finances and plan for future growth.

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Significance of Minimum Paid-Up Capital for Private Limited Company

The minimum paid-up capital plays a critical role in ensuring that the company has sufficient funds to carry out its initial operations and that it has a solid financial standing. While India no longer imposes a minimum requirement, the paid-up capital has important practical implications for a business.

• Debt Reliance vs. Equity Investment: A company’s paid-up capital affects how much debt it can take on and the level of equity investment it can seek from external investors.
• Growth Potential: A higher paid-up capital might signal stronger financial health, enabling better growth prospects, as it indicates the company has substantial backing.
• Market Health Indicator: Paid-up capital can serve as a reflection of market confidence and can influence the company’s ability to attract investments.
• Equity vs. Debt: While equity involves selling shares to raise capital, which gives shareholders ownership stakes and voting rights, debt involves borrowing funds which must be repaid with interest but does not dilute ownership.

Different Types of Capitals for Private Limited Companies

A private limited company can have different types of capital, including:

• Issued Capital: The total value of the shares issued to shareholders.
• Subscribed Capital: The portion of issued capital that shareholders agree to purchase.
• Called Up Capital: The portion of subscribed capital that the company demands from shareholders at a given time.
• Paid-up Capital: The amount shareholders have actually paid for their shares.
• Uncalled Capital: The part of subscribed capital that the company has not yet demanded.
• Reserve Capital: A portion of the company’s capital that is reserved for specific uses and cannot be called upon unless approved.
• Authorised Capital: The maximum capital a company is authorised to raise through the issuance of shares. It sets the upper limit for the company’s equity base.

Each of these capital categories plays a significant role in structuring a company's equity and determining its financial health.

Authorised Capital Differs from Paid-Up Capital

There is often confusion between authorised capital and paid-up capital. Here’s a detailed comparison of authorised capital vs. paid-up capital:

While authorised capital sets the upper limit, paid-up capital reflects the actual funds available for business use.

Various Sources of Paid-Up Capital for a Private Limited Company

Paid-up capital can be sourced from various methods:

• Par Value of the Shares: The nominal value assigned to each share, typically very low.
• Premium/Discount Value of the Stock: Shares may be issued at a premium (above the par value) or at a discount (below the par value).
• Premium Shares: Shares issued at a price higher than their par value, with the difference considered as premium capital.
• Discounted Shares: Shares issued below their par value, which may be used as an incentive for investment.

Each of these methods impacts the financial structure of the company and can influence investor interest and company growth.

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What is the Requirement of Minimum Paid Up Capital for a Private Limited Company?

Currently, the Companies Act of 2013 does not specify a minimum paid-up capital requirement for private limited companies. This change has provided greater flexibility for entrepreneurs to start businesses without the need to meet strict capital requirements. 

However, it remains crucial to set the minimum paid-up capital for private limited companies that reflects the company’s business model and operational needs.

Conclusion

In conclusion, while there is no mandatory minimum paid-up capital requirement for a private limited company in India, it remains a critical element of the company’s financial structure.

For entrepreneurs and startups, having a well-thought-out capital structure sends a strong signal to stakeholders, such as investors, banks, and potential business partners, about your financial stability and commitment. It demonstrates that your business has the resources to meet its obligations, handle unexpected challenges, and seize new opportunities. 

This is particularly important in building market credibility, attracting investors, and maintaining trust with suppliers and customers.

Frequently Asked Questions

What is an Asset Reconstruction Company?

An Asset Reconstruction Company (ARC) is a specialised financial institution that buys NPAs or stressed assets from banks and other lenders. By transferring these assets to ARCs, banks can focus on fresh lending and growth, while ARCs work to recover value from distressed accounts.

The importance of ARCs lies in their ability to:

• Clean up bank balance sheets.
• Strengthen financial stability.
• Contribute to economic growth by reviving stressed businesses.

In simple terms, ARCs buy bad loans from banks and try to recover as much as possible, either by reviving the business or liquidating its assets.

Background of Asset Reconstruction Companies in India

The Narasimham Committee first recommended ARCs in India in 1998, recognising the growing problem of NPAs in the banking system. This led to the enactment of the SARFAESI Act, 2002 (Securitisation and Reconstruction of Financial Assets and Enforcement of Security Interest Act), which provided the legal foundation for ARCs.

Key points about ARCs in India:

• ARCs must register with the Reserve Bank of India (RBI) under Section 3 of the SARFAESI Act.
• They primarily acquire secured NPAs from banks and financial institutions.
• Their role includes asset reconstruction and securitisation, simplifying lender balance sheets.

The Evolution of ARCs

Over the years, ARCs have evolved as a vital solution to the rising NPAs that hamper the profitability and liquidity of banks. By purchasing and managing these stressed assets, ARCs not only reduce risk exposure for banks but also:

• Create investment opportunities in the distressed debt market.
• Provide a structured framework for debt recovery.
• Support economic stability by reviving potentially viable businesses.

How Does ARC Work?

The ARC business model typically involves the following steps:

1. Acquisition of Assets: ARCs purchase NPAs from banks, usually at a discount, either in cash or through the issuance of Security Receipts (SRs) to the banks.
   
   
2. Management of Assets: Once acquired, ARCs restructure, reschedule, or attempt to revive the borrower’s operations.
   
   
3. Recovery Mechanisms: Recovery can happen via settlement with borrowers, enforcing collateral, selling assets, or bringing in new investors.
   
   
4. Return on Investment: ARCs earn returns by successfully recovering dues and distributing proceeds to banks or SR holders.

Note: ARCs must maintain a minimum Net Owned Fund (NOF) of ₹100 crore to operate legally.

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The Core of the ARC Business Model

The ARC business model is built on three core pillars:

1. Acquisition: Buying NPAs at a discounted value from banks and financial institutions.
2. Restructuring: Developing strategies to revive stressed businesses, including debt restructuring or converting debt into equity.
3. Recovery: Enforcing security interests, liquidating assets, or monetising businesses to recover maximum value.

These pillars determine the sustainability and profitability of ARCs.

Process of Asset Reconstruction by ARCs

The process of asset reconstruction typically involves:

• Management takeover of the borrower’s business.
• Sale or lease of part or entire business.
• Debt rescheduling to provide repayment flexibility.
• Enforcing security by selling collateral.
• Possession of secured assets for liquidation.
• Conversion of debt into equity, enabling ARCs to hold a stake in the borrower company.

This multi-step process maximises recovery and ensures balance sheet clean-up for lenders.

What are the Services Provided by Asset Reconstruction Companies?

ARCs provide a wide range of services, including:

• Acquisition and management of distressed assets.
• Debt restructuring and settlement.
• Recovery and asset monetisation.
• Investor management through security receipts.
• Advisory services for stressed asset management.

While they operate under the SARFAESI Act, 2002 and RBI guidelines, ARCs must adapt to challenges like economic downturns, legal delays, and shifting regulations. Technology adoption is also becoming critical in driving recovery efficiency and risk management.

Recent Changes in ARC Regulations by RBI

The RBI has introduced significant regulatory reforms to strengthen governance in the ARC sector. Recent updates include:

• Stronger corporate governance with mandatory independent directors.
• Enhanced transparency through periodic performance disclosures.
• Revised investment norms for security receipts (SRs), encouraging higher skin-in-the-game from ARCs.

Challenges Faced by ARCs

While ARCs play a vital role, they face multiple hurdles:

• Legal and Judicial Delays: Court proceedings and enforcement under SARFAESI or IBC can be time-consuming.
• Regulatory Changes: Frequent shifts in RBI and government policies impact operations.
• Capital Requirements: ARCs often struggle with limited capital for large NPA acquisitions.
• Economic Uncertainty: Market downturns can reduce asset valuation and recovery potential.

Best Practices for Aspiring ARCs

For ARCs to thrive, the following best practices are essential:

• Build a robust risk management framework.
• Continuously innovate restructuring strategies.
• Leverage technology and analytics for recovery.
• Develop strong relationships with regulators and stakeholders.
• Invest in training and upskilling teams.

Frequently Asked Questions (FAQs)

Procedure to Start an Online Business

Step 1: Identify Your Business Idea

How do I choose the right online business idea?

Choosing the right online business idea starts with understanding your own strengths. Think about your skills, hobbies, and what you’re passionate about. Also, assess market demand to ensure that your idea addresses a genuine need. You can brainstorm by asking yourself what problems you can solve or how your expertise can benefit others.

What are the most profitable online business ideas?

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Some of the most profitable online business ideas include e-commerce, dropshipping, freelancing, selling digital products, and affiliate marketing. These options require relatively low investment and have high growth potential in India. E-commerce and dropshipping are ideal for those interested in retail, while freelancing and digital products are great for service-oriented entrepreneurs.

How do I validate my business idea?

To validate your business idea, you should conduct market research and competitor analysis. This helps you understand if there’s demand for your product or service and how to position yourself in the market. Additionally, you can run surveys or test your idea on a small scale to gather feedback before fully committing to it.

Step 2: Conduct Market Research

Why is market research important for an online business?

Market research is crucial for understanding your target audience and the competition. It helps you identify customer needs, preferences, and pain points, allowing you to tailor your offerings effectively. By knowing what your competitors are doing, you can find gaps in the market and differentiate your business. This research forms the foundation for making informed decisions and reducing risks.

How do I conduct market research?

To conduct market research, start by using tools like Google Trends and keyword research tools (e.g., SEMrush, Ubersuggest) to identify trending topics and search volumes. You can also use social media insights to monitor conversations around your niche. Engaging directly with potential customers through surveys or focus groups will also give you valuable feedback.

What are the key metrics to analyse?

Key metrics to analyse include customer demographics, such as age, gender, location, and income level. Understanding buying behaviour, including purchase frequency and preferences, is equally important. Additionally, assessing the market size, competition, and growth potential helps you gauge the sustainability of your business idea.

Step 3: Create a Business Plan

Do I need a business plan for an online business?

Yes, a business plan is essential for an online business. It provides clarity on your goals and how you plan to achieve them. A solid business plan also plays a key role when seeking funding, as it helps potential investors or lenders understand the vision, strategy, and financial viability of your business.

What should a business plan include?

Your business plan should include the following sections:

1. Executive Summary: A brief overview of your business, mission, and vision.
2. Target Market: A detailed description of your ideal customers and their needs.
3. Revenue Model: A breakdown of how you’ll make money (e.g., product sales, subscriptions, services).
4. Marketing Strategy: A plan for how you'll promote your business, including online advertising, social media, and SEO.
   

How do I set realistic goals?

To set realistic goals, follow the SMART criteria:

1. Specific: Define clear, concise goals.
2. Measurable: Ensure your progress can be tracked.
3. Achievable: Set goals that are realistic given your resources.
4. Relevant: Ensure the goals align with your business objectives.
5. Time-bound: Assign deadlines to keep you on track. Setting SMART goals helps maintain focus and ensures steady progress.

Step 4: Choose a Business Model

What are the different online business models?

1. E-commerce: Selling physical or digital products through an online store.
2. Subscription-based: Offering products or services on a recurring basis, such as monthly subscriptions for digital content or curated boxes.
3. Service-based: Providing services like consulting, coaching, or freelance work directly to customers.
4. Ad-based: Earning revenue through advertising, typically via websites or social media platforms that attract large audiences.

Which business model is best for beginners?

For beginners, a service-based model or a subscription-based model might be the best fit. The service model often requires lower initial investment and offers flexibility in terms of workload. The subscription model provides recurring revenue, which can be predictable once you have a customer base. However, each model has its pros and cons:

1. E-commerce: High investment, but potential for significant profit.
2. Subscription-based: Steady income but may require strong marketing efforts.
3. Service-based: Low cost to start, but time-intensive and dependent on personal expertise.
4. Ad-based: Relatively low start-up cost, but requires a large audience and can take time to generate income.

How do I decide which model suits me?

To decide on the best business model, align your choice with your skills, budget, and long-term goals. If you have a skill set that can be marketed as a service (e.g., writing, design, tutoring), a service-based model might be a good start. If you want to sell products but have a limited budget, dropshipping or print-on-demand models may be better. Consider your available resources and the time you can commit before making your final decision.

Step 5: Register Your Business

Do I need to register my online business?

Yes, registering your online business is crucial for legal and tax purposes. It provides your business with a legal identity, ensures compliance with local regulations, and helps build credibility with customers. Without registration, you might face legal issues and be unable to access benefits like business loans or grants.

H4 - What are the steps to register a business?

1. Choose a business name: Make sure it reflects your brand and is unique.
2. Decide on a legal structure: Select the appropriate business structure (sole proprietorship, LLC, Private Limited, etc.).
3. Register for taxes: Apply for a Goods and Services Tax (GST) number if applicable.
4. Obtain required licenses: Depending on your business type, you may need specific licenses or permits.
5. Open a business bank account: This helps separate personal and business finances.
6. Get a business PAN (Permanent Account Number): Required for tax filings and business transactions.

What legal structure should I choose?

Choosing the right legal structure depends on factors like liability, taxes, and scalability:

1. Sole Proprietorship: Simple to set up, ideal for solo entrepreneurs, but you’ll be personally liable for business debts.
2. Limited Liability Partnership (LLP): Offers limited liability protection and is suitable for small businesses with partners.
3. Private Limited Company: A more complex structure that provides limited liability and is better suited for larger businesses looking for investment or expansion. It also offers tax benefits and more credibility.

Related Read: Difference between Private Limited Company and One Person Company

Step 6: Build Your Online Presence

How do I create a website for my business?

1. Choose a domain name: Pick a name that reflects your business and is easy to remember. Check for availability using domain registrars like GoDaddy or Hostinger.
2. Select a hosting provider: Choose a reliable hosting service, such as Bluehost or SiteGround, to ensure your website runs smoothly.
3. Use website builders: Website builders like WordPress and Shopify are user-friendly and offer templates for quick setup. WordPress is ideal for blogs and content-focused websites, while Shopify is perfect for e-commerce stores.

Do I need social media for my online business?

Yes, social media is crucial for marketing and customer engagement. Platforms like Facebook, Instagram, and LinkedIn help you reach a wider audience and build brand awareness. Social media allows you to connect with customers, share updates, promote products, and gather feedback. It’s an affordable way to drive traffic to your website and create a loyal community around your brand.

What are the essential features of a business website?

1. User-friendly design: A clean, easy-to-navigate layout that enhances the user experience.
2. Secure payment gateways: Integrated payment gateway (e.g. Razorpay) to facilitate safe and smooth transactions.
3. Mobile responsiveness: Your website should be fully optimised for mobile devices, as many users shop and browse on their phones.

Step 7: Set Up Payment and Shipping Systems

H4 - How do I accept payments online?
To accept payments online, you need to integrate a reliable payment gateway into your website. Payment gateways like PayPal, Stripe, and Razorpay allow you to process credit card payments, debit cards, and digital wallets securely. The setup process usually involves creating an account with the provider, linking it to your business bank account, and adding their payment gateway to your website using plugins or APIs. 

What are the best shipping options for an online store?

1. Self-shipping: If you’re a small business, you can handle shipping yourself by partnering with courier services like India Post, DTDC, or Blue Dart. This gives you more control but requires time and resources.
2. Third-party logistics (3PL): 3PL companies manage storage, packaging, and delivery on your behalf. This is ideal for businesses that want to scale quickly without handling logistics.
3. Dropshipping: This model eliminates the need for inventory management. When a customer places an order, the product is directly shipped from the supplier. It’s cost-effective, but you have less control over shipping times and quality.

How do I handle international payments and shipping?

1. Payments: Use global payment gateways like PayPal or Razorpay, which support multiple currencies. You’ll need to set up your account to handle cross-border payments and be aware of transaction fees and exchange rates.

• Shipping: Partner with international couriers like DHL or FedEx for global shipping. Ensure that you account for customs duties, taxes, and potential delays. Consider using platforms like Shiprocket or Easyship, which can automate international logistics and offer competitive shipping rates.

Step 8: Market Your Online Business

How do I promote my online business?

1. SEO (Search Engine Optimisation): Optimise your website for relevant keywords, improve loading speeds, and focus on creating quality content to rank higher in search engines.
2. Social Media Marketing: Use platforms like Instagram, Facebook, and LinkedIn to engage with your audience, share valuable content, and promote offers.
3. Email Marketing: Build an email list and send newsletters, promotional offers, or product updates to keep customers engaged.
4. Paid Ads: Run ads on Google, Facebook, or Instagram to increase brand visibility and attract potential customers. Paid advertising can generate quick results if targeted effectively.

What is the best way to attract customers?

1. Content Marketing: Create blog posts, videos, or infographics that provide value to your audience and establish your brand as an authority in your niche.
2. Influencer Collaborations: Partner with influencers in your industry to promote your products or services, leveraging their established trust and following.
3. Customer Reviews: Encourage satisfied customers to leave reviews and testimonials. Positive feedback can build credibility and influence potential customers' purchasing decisions.

How do I track the success of my marketing efforts?

To track the success of your marketing efforts, use tools like:

1. Google Analytics: Monitor website traffic, user behaviour, and conversion rates. Google Analytics gives you detailed insights into your website’s performance.
2. Social Media Insights: Platforms like Facebook, Instagram, and Twitter provide analytics on engagement, reach, and audience demographics, helping you assess the effectiveness of your social media campaigns. These tools can help you fine-tune your marketing strategies and ensure that your efforts are yielding the desired results.

Step 9: Manage Operations and Scale

How do I manage day-to-day operations?
To manage day-to-day operations effectively, use tools that streamline tasks:

1. Inventory Management: Tools like TradeGecko or Zoho Inventory help track stock levels, manage orders, and avoid overselling.
2. Customer Support: Platforms like Zendesk or Freshdesk assist in managing customer inquiries, complaints, and service requests efficiently.
3. Order Tracking: Use tools like Shiprocket or AfterShip to monitor and update customers on the status of their orders in real-time, improving their experience.

When should I consider scaling my business?

1. Consistent Revenue Growth: When your sales show a steady increase over a few months or years, it indicates that your business model is working.
2. High Customer Demand: If customers are requesting more products or services than you can provide, or if you’re struggling to meet demand, it’s a clear sign that you’re ready to expand.
3. Positive Cash Flow: If you have a healthy profit margin and can reinvest earnings back into the business, scaling becomes a feasible option.

• What are the best ways to scale an online business?

1. Expand Product Lines: Add complementary products or services to cater to a broader audience or meet existing customer needs.
2. Enter New Markets: Consider selling to customers in different regions, cities, or even internationally to broaden your reach.
3. Automate Processes: Use automation tools for marketing (e.g., Mailchimp for emails), customer support (e.g., chatbots), and order fulfilment to reduce the workload and enhance efficiency. By scaling smartly, you can increase your reach and profitability without compromising the quality of your offerings.

Registration of Online Business in India

• Choose a suitable business structure: Decide whether to register as a Sole Proprietorship, LLP, or Private Limited Company based on your business model, scalability needs, and compliance requirements.
• Select a unique business name: Check name availability on the Ministry of Corporate Affairs (MCA) portal and register it to avoid legal issues.
• Apply for PAN and TAN: A Permanent Account Number (PAN) is required for financial transactions. At the same time, a Tax Deduction and Collection Account Number (TAN) is mandatory if your business deducts taxes at the source.
• Register for GST: If your annual turnover exceeds ₹40 lakhs (₹20 lakhs for special category states), you must register for Goods and Services Tax (GST) to collect and pay taxes legally.
• Register under MSME if applicable: If you own a small or medium-sized business, registering under the Udyam (MSME) scheme can provide benefits like easier loan approvals and government subsidies.
• Obtain necessary licenses and permits: Depending on your industry, you may need specific licenses, such as an FSSAI license for food businesses, a trade license for local operations, or an Import Export Code (IEC) for international trade.
• Open a business bank account: A separate bank account in your business name is required for handling payments, tax filings, and financial transactions professionally.

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Tips to Start an Online Business in India

• Identify a Profitable Niche
  
  Selecting the right niche is important for success. Focus on a business idea that matches your skills and interests while also having strong market demand. Research your competitors to find opportunities where you can stand out.
• Build a Strong Online Presence
  Creating a website or an e-commerce store is essential for any online business. Make sure your website is easy to use, mobile-friendly, and optimised for search engines. Use social media to connect with your audience and promote your products or services.

• Ensure Legal Compliance
  Every online business must comply with the legal requirements for online business in India to operate lawfully. You need to register your business and get GST registration in India. It is also important to comply with tax and other regulations. Completing these formalities ensures smooth operations and avoids legal issues. 

• Set Up Secure Payment Systems
  
  Providing a secure and convenient payment method builds customer trust. Choose a reliable payment gateway that supports multiple payment options and ensures smooth transactions for your customers.

Frequently Asked Questions