Partnership Deed for Firms in India

Key Differences Between D2C and B2C

Below is a structured comparison of D2C and B2C business models:

Understanding D2C (Direct-to-Consumer)

The Direct-to-Consumer (D2C) model is transforming the way brands connect with customers by eliminating middlemen such as wholesalers, retailers, and marketplaces. Instead of relying on third-party distributors, D2C brands sell directly to their consumers, allowing them to maintain greater control over pricing, branding, customer experience, and marketing.

This model has gained immense popularity due to advancements in e-commerce, digital marketing, and consumer behaviour shifts, where people prefer personalised shopping experiences and direct engagement with brands.

Key Characteristics of D2C

• Direct sales to customers, bypassing intermediaries.
  
• High reliance on digital marketing and social media.
  
• Personalised customer experience and strong brand identity.
  
• Subscription-based or direct-selling models.
  

How Does D2C Work?

D2C businesses follow a structured approach to take products from concept to consumer while optimising every step for efficiency and customer satisfaction.

1. Product Development – Companies design and manufacture their products.
   
2. Branding & Marketing – Strong online presence, leveraging social media and influencers.
   
3. Sales & Distribution – Selling through their websites, pop-up stores, or direct retail.
   
4. Customer Engagement – Providing personalised service and direct interactions.
   

D2C Example

A great example of a successful D2C brand is Nike. While Nike does sell through retailers, it has aggressively expanded its direct-to-consumer channels through its website, exclusive stores, and apps, allowing for greater control over branding, pricing, and customer experience.

Understanding B2C (Business-to-Consumer)

The Business-to-Consumer (B2C) model is one of the most common and traditional business structures, where companies sell products or services directly to individual customers. B2C businesses can operate through brick-and-mortar stores, e-commerce platforms, third-party marketplaces, and direct retail chains.

This model focuses on high-volume sales, competitive pricing, and broad customer reach. Unlike D2C brands, which manage their own sales channels, B2C companies often partner with retailers and online marketplaces to distribute their products.

Key Characteristics of D2C

• Direct sales to customers, bypassing intermediaries.
  
• High reliance on digital marketing and social media.
  
• Personalised customer experience and strong brand identity.
  
• Subscription-based or direct-selling models.
  

How Does D2C Work?

D2C businesses follow a structured approach to take products from concept to consumer while optimising every step for efficiency and customer satisfaction.

1. Product Development – Companies design and manufacture their products.
   
2. Branding & Marketing – Strong online presence, leveraging social media and influencers.
   
3. Sales & Distribution – Selling through their websites, pop-up stores, or direct retail.
   
4. Customer Engagement – Providing personalised service and direct interactions.
   

B2C Example

A classic example of a B2C business is Amazon. Amazon provides a vast range of products from multiple sellers, offering convenience and variety to end consumers without directly manufacturing most of the products it sells.

Top 5 Benefits of D2C

1. Higher Profit Margins – Eliminates middlemen, allowing businesses to retain higher revenues.
   
2. Direct Customer Insights – Enables data collection for better personalisation and marketing.
   
3. Better Brand Control – Full control over branding, messaging, and customer experience.
   
4. Efficient Inventory Management – Greater flexibility in managing stock and production.
   
5. Stronger Customer Relationships – Builds brand loyalty through direct interactions.
   

5 Limitations of D2C You Can’t Ignore

1. High Customer Acquisition Costs – Digital advertising and influencer marketing can be expensive.
   
2. Intense Competition – Direct sales require brands to stand out in a crowded market.
   
3. Logistics and Fulfillment Challenges – Managing deliveries and returns can be complex.
   
4. Reliance on Digital Marketing – Success depends on strong online marketing strategies.
   
5. Customer Service Demands – Requires robust support teams to handle queries and complaints.
   

5 Incredible Benefits of B2C

1. Larger Customer Base – Mass-market appeal leads to high sales volume.
   
2. Faster Sales Cycles – Quick purchase decisions without prolonged relationship-building.
   
3. Lower Operational Costs – Retailers handle distribution, reducing overhead expenses.
   
4. Multiple Sales Channels – Products available in stores, online, and via third-party platforms.
   
5. Increased Brand Visibility – Established brands enjoy widespread recognition.
   

5 Major Drawbacks of B2C You Need To Know

1. High Competition – Many brands compete for the same audience.
   
2. Lower Customer Loyalty – Customers may switch brands based on price or availability.
   
3. Price Sensitivity – Discounts and competitive pricing play a significant role.
   
4. Increased Marketing Costs – Requires large advertising budgets to stay competitive.
   
5. Logistical Challenges – Managing supply chains across multiple locations can be complex.
   

Choosing Between D2C and B2C

Selecting the right business model depends on various factors, including brand strategy, market reach, and operational capabilities. Here’s a breakdown to help businesses decide between Direct-to-Consumer (D2C) and Business-to-Consumer (B2C):

1. Business Goals

• D2C is ideal for brands that want full control over branding, pricing, and customer relationships. It allows companies to build a loyal customer base and gather first-party data for personalised marketing.
  
• B2C works well for businesses that prioritise high-volume sales and broad market penetration. It enables companies to leverage retailer networks for distribution and scalability.
  

2. Target Audience

• D2C is more suited for niche markets, such as luxury products, sustainable goods, or tech gadgets, where direct customer engagement is crucial.
  
• B2C caters to a mass-market audience, making it ideal for FMCG (Fast-Moving Consumer Goods), electronics, fashion, and essential consumer products.
  

3. Marketing Approach

• D2C relies heavily on digital marketing, influencer collaborations, and social media engagement. Brands must invest in performance marketing (SEO, PPC, email campaigns) to attract and retain customers.
  
• B2C focuses on mass advertising through traditional media (TV, print, billboards), large-scale promotions, and brand partnerships to maximise reach.
  

4. Operational Capabilities

• D2C demands robust logistics, warehousing, and last-mile delivery capabilities since brands manage order fulfilment directly.
  
• B2C benefits from retailer partnerships that handle inventory, distribution, and customer service, reducing operational complexity.
  

5. Profitability Model

• D2C offers higher profit margins since it eliminates middlemen. However, it requires a significant initial investment in technology, marketing, and fulfilment infrastructure.
  
• B2C generates revenue through bulk sales and retailer partnerships. While margins may be lower, brands benefit from established distribution networks and faster scalability.
  

How Razorpay Rize Empowers D2C and B2C Businesses

Razorpay Rize is a dedicated ecosystem designed to support and accelerate the growth of both D2C and B2C businesses. Whether you're a startup launching a direct-to-consumer brand or a scaling business selling through retailers, Rize provides the essential tools, resources, and community support to help you succeed.

• Company Registration Assistance
  
• Exclusive Community for D2C Founders
  
• Tools & Deals to Boost Business Growth
  

Conclusion

Both D2C and B2C models have unique advantages and challenges. Understanding these key differences helps businesses make informed decisions about their go-to-market strategies.

For brands that prioritise control over branding, pricing, and customer experience, D2C offers the perfect route by cutting out intermediaries and selling directly to consumers. It allows for personalised engagement, higher profit margins, and data-driven marketing strategies.

On the other hand, the B2C model benefits from wide-scale distribution, existing retail networks, and established consumer trust. Businesses leveraging third-party marketplaces, physical retail stores, and large-scale advertising campaigns can reach a broader audience quickly.

Frequently Asked Questions

Income Tax Return

An Income Tax Return is a document submitted to the Income Tax Department to report your income, deductions, and tax payments for a financial year. There are seven types of ITR forms, including ITR-1, ITR-2, ITR-3, ITR-4, ITR-5, and ITR-6, each applicable to different taxpayers. Filing ITR before the due date is essential to avoid penalties and legal issues.

Applicable ITR Forms for Companies

The type of ITR for a company depends on its structure and income classification. Different business entities must file specific ITR forms to comply with tax regulations:

• ITR-4: Suitable for firms (excluding LLPs) with income up to ₹50 lakhs under Sections 44AD, 44ADA, and 44AE.
  
• ITR-5: Applicable for LLPs and partnership firms, except those required to file ITR-7.
  
• ITR-6: Used by companies that do not claim tax exemptions under Section 11 (income from property used for charitable or religious purposes).
  
• ITR-7: Mandatory for entities filing under Sections 139(4A), 139(4B), 139(4C), and 139(4D), such as trusts and political parties.
  

ITR-4 Form (Sugam) – For Firms Other Than LLPs

ITR-4 is designed for individuals, Hindu Undivided Families (HUFs), and partnership firms (excluding Limited Liability Partnerships) that opt for the presumptive taxation scheme under Sections 44AD, 44ADA, and 44AE. This scheme simplifies tax calculations for small businesses and professionals.

Applicability Criteria:

• Eligible Taxpayers: Individuals, HUFs, and firms (excluding  Limited Liability Partnership) with business or professional income.
  
• Residency Requirement: Only applicable to a resident other than not ordinarily resident.
  
• Income Sources:
  
  • Business income under Section 44AD (small businesses).
    
  • Professional income under Section 44ADA (specified professions).
    
  • Income from goods transportation under Section 44AE.
    

In certain cases, if your business meets specific conditions, you may also need to submit Form 3CA/3CB and Form 3CD for a tax audit.

ITR-5 – For LLPs and Partnerships

ITR-5 is an income tax return form applicable to Limited Liability Partnerships, partnership firms, and other non-individual entities such as Associations of Persons (AOPs), Bodies of Individuals (BOIs), artificial juridical persons, and investment funds.

These entities must file ITR-5 to report their income, deductions, and tax liabilities to the Income Tax Department. Filing this form ensures compliance with tax laws and helps avoid penalties. However, companies required to file ITR-7 cannot use ITR-5 for tax filing.

ITR-6 – For Companies That Are Not Claiming Exemption Under Section 11

ITR-6 is an income tax return form for companies that are not claiming exemptions under Section 11, which applies to income from property held for charitable or religious purposes.

• It is mandatory for private limited companies, public limited companies, and One Person Companies (OPCs).
  
• Not applicable to Limited Liability Partnerships, as they must file ITR-5.
  

Filing ITR-6 accurately is compulsory for all companies that do not qualify for exemptions under Section 11. Timely filing is essential to avoid penalties and ensure compliance.

ITR-7 – For Companies

ITR-7 is an income tax return form for companies, firms, trusts, and other entities required to file returns under Sections 139(4A), 139(4B), 139(4C), and 139(4D) of the Income Tax Act, 1961. It applies to organisations that do not qualify for other ITR categories but must still comply with tax regulations.

Entities Required to File ITR-7:

• Registered charitable or religious trusts
  
• Societies and other institutions for charitable purposes
  
• Educational institutions and universities
  
• Scientific research associations
  
• News agencies
  
• Political parties registered under Section 29A of the Representation of the People Act, 1951
  
• Bodies set up for religious or charitable purposes
  

Filing ITR-7 is essential for these entities to comply with tax laws, report income, and claim applicable exemptions.

Details Required in an ITR Form

The information required in an Income Tax Return form depends on the type of taxpayer and income sources. However, certain key details must be included in all ITR filings.

• Personal Information: Name, PAN, date of birth, contact details, and residential address and other personal details.
  
• Income Sources: Details of salary, business or profession, capital gains, rental income, interest, and other earnings.
  
• Deductions & Exemptions: Deductions and exemptions include the tax benefits you claim under different sections of the Income Tax Act, 1961.
  
• Tax Payments: Information on the taxes you have already paid, such as advance tax, self-assessment tax, and Tax Deducted at Source (TDS).
  
• Foreign Assets & Income: If applicable, disclosure of overseas bank accounts, investments, and earnings.
  

Filing an ITR with correct details ensures timely processing and avoids unnecessary scrutiny from tax authorities.

Important Deadlines for Filing Company ITR

Due Dates for Filing ITR-6

• If audit is required under the Income Tax Act – 31st October of the assessment year.
  
• If a report in Form No. 3CEB (for international transactions) is required – 30th November of the assessment year.
  
• If audit is not required – 31st July of the assessment year.

Due Dates for Filing ITR-7

• For entities not requiring an audit – 31st July of the assessment year.
  
• For entities requiring an audit – 30th September of the assessment year.
  

It is important to note that ITR filing deadlines may change based on updates or extensions announced by the Income Tax Department. You should stay informed about official notifications to avoid missing any revised due dates.

As per Section 234F, a late filing fee of ₹5,000 is applicable if the return is filed after the due date under Section 139(1). However, if the total income is ₹5 lakh or less, the penalty is reduced to ₹1,000.

Common Mistakes to Avoid While Filing Company ITR

Incorrect Form Selection

Selecting the wrong ITR form is one of the most frequent mistakes companies make. The type of ITR form a company must file depends on its structure and nature of operations. ITR-5 is applicable for LLP and partnership firms, whereas ITR-6 is meant for most companies except those claiming exemptions under Section 11. ITR-7 is required for entities like trusts and NGOs. Filing the incorrect form can lead to rejection or discrepancies in tax assessment.

Incomplete Financial Disclosures

A company is required to disclose all sources of income, deductions, and financial transactions in its ITR. Failing to provide complete details of revenue, expenses, capital gains, investments, liabilities, and foreign assets can result in tax penalties or audits. Accurate disclosure ensures that tax authorities have a clear understanding of the company’s financial position.

Missing Audit Report Submission

Companies that meet specific turnover or income thresholds are required to undergo a tax audit as per the Income Tax Act. If a tax audit is applicable, the company must submit the audit report before filing the ITR. Missing this step can lead to legal consequences, penalties, or delays in return processing. It is important to verify whether the company falls under the audit requirement and ensure timely submission of audit reports.

Frequently Asked Questions

What is meant by Addition of Partner?

The addition of a partner involves introducing a new member into an existing partnership firm. This decision requires the unanimous consent of all current partners unless the partnership agreement stipulates otherwise. The incoming partner must possess the legal capacity to enter into a contract, as outlined in the Indian Contract Act, 1872. New partners bring specialised skills and industry expertise, enhancing operational efficiency. Their networks open doors to new business opportunities and markets. Overall, this flexibility enables firms to bring in fresh capital, skills, and expertise to support growth and expansion.

Process Of Addition Of Partners

The process of introducing a new partner involves several key steps:

1. Agreement on terms and conditions: The existing and incoming partners must mutually agree on aspects such as profit sharing ratio, capital contribution, roles and responsibilities.
   
2. Execution of deed of admission: A supplementary agreement containing the terms of admission should be drafted and signed by all partners, including the new entrant.
   
3. Capital contribution: The incoming partner must bring in the agreed capital.
   
4. Intimation to Registrar: Form 3 along with the prescribed fee should be filed with the Registrar within 30 days of the change.
   
5. Notification to stakeholders: The firm must inform its bank, tax authorities, and vendors/suppliers about the new partner's admission.
   

Documents Requirement For Addition of Partners

The following documents are typically required for the addition of a partner:

• A Digital Signature Certificate (DSC) is necessary for e-filing with the Registrar of Companies (ROC).
  
• Form 3 must be filed to update the LLP agreement, reflecting the new partner’s inclusion.
  
• Form 4 is used to notify the ROC about the appointment and obtain the partner’s consent.
  
• A Limited Liability Partnership Identification Number (LLPIN) is essential for all filings.
  These documents ensure the smooth onboarding of a new partner while maintaining regulatory compliance under the LLP Act, 2008 of Admission/Supplementary Partnership Deed.

Planning to register LLP? Start your application today, with Razorpay Rize.

Advantages Of Adding Partners in Partnership Firms

The introduction of a new partner offers several benefits to a partnership firm:

• Capital infusion to support business growth and expansion
  
• Fresh expertise and skills to enhance the firm's capabilities
  
• Shared responsibilities and decision-making
  
• Potential for increased profitability and market share
  

What is meant by Removal of Partner?

Partner removal in a partnership firm or LLP occurs when an existing partner exits, either voluntarily or by a decision of other partners, as per the partnership agreement. The process must comply with the Indian Partnership Act, 1932, which allows removal only if expressly stated in the agreement and with the consent of all partners (except the one being removed). In LLPs, removal must also adhere to the Limited Liability Partnership Act, 2008 and LLP agreement terms.

Why Removal of a Partner May Become Necessary?

The removal of a partner may become necessary due to several reasons:

• Voluntary retirement or withdrawal
  
• Breach of partnership agreement or trust
  
• Incapacity or inability to perform duties
  
• Misconduct or negligence detrimental to the firm
  
• Insolvency or bankruptcy
  
• Death of the partner
  

Steps Involved In Removing a Partner

The process of removing a partner typically involves:

1. Serving notice: A notice of the proposed removal, specifying the grounds, should be served on the concerned partner.
   
2. Considering reply: The concerned partner must be allowed to submit a response to the notice.
   
3. Majority approval: Obtain at least 75% approval from the remaining partners through a resolution.
   
4. Executing deed of retirement/reconstitution: The change in partnership should be documented through a formal deed.
   
5. Intimating Registrar: Form 4 with the applicable fee should be filed with the Registrar within 30 days.
   
6. Settlement of accounts: The outgoing partner's accounts should be settled as per the partnership deed or mutual agreement.
   

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Section 31: Introduction of a New Partner

Section 31 of the Indian Partnership Act, 1932, governs the introduction of a new partner into an existing firm. It stipulates that a new partner can only be admitted with the consent of all existing partners unless the partnership agreement provides otherwise.

Rights and Liabilities of a New Partner

Upon admission, the new partner becomes entitled to share in the profits and is liable for the losses and debts of the firm from the date of their entry, unless agreed otherwise. They have the right to access the firm's books of accounts and to participate in the management of the business. However, they are not liable for any acts of the firm before their admission, unless they expressly assume such liability.

Section 32: Retirement of a Partner

Rights of Outgoing Partner

Section 36: Right to Conduct a Competing Business

Unless restricted by an agreement, a retiring partner has the right to carry on a business competing with that of the firm and to advertise such business. However, they cannot use the firm's name or represent themselves as carrying on the firm's business.

Right To Share

The retiring partner is entitled to receive their share of the firm's assets, including goodwill, as per the terms of the partnership agreement or mutual understanding. They also have the right to share in the profits of the firm until the date of their retirement.

Section 37: Entitled to Claim

The outgoing partner has the right to claim their due share from the continuing partners. If not paid outright, they are entitled to interest at 6% per annum on the amount due.

Liabilities of Outgoing Partner

Section 32(3) and (4): Liability to the third party

The retiring partner remains liable to third parties for all acts of the firm until public notice of their retirement is given. They are also liable for any obligations incurred by the firm before their retirement unless discharged by agreement.

Section 32(2): Agreement of Liability

The retiring partner and the continuing partners may agree to discharge the retiring partner from all liabilities of the firm, but such an agreement is not binding on third parties unless they are aware of it.

Section 33: Expulsion of a Partner

A partner may be expelled from the firm by a majority of partners if such power is conferred by an express agreement between the partners. The power to expel must be exercised in good faith. Unless agreed otherwise, the expelled partner can claim the value of their share as if the firm were dissolved on the date of expulsion.

Section 34: Insolvency of a Partner

If a partner is adjudicated as insolvent, they cease to be a partner from the date of the insolvency order. Their share in the firm vests with the Official Assignee or Receiver appointed by the court. The firm is dissolved unless the solvent partners buy the insolvent partner's share and continue the business with proper intimation.

Section 35: Death of a Partner

In the event of a partner's demise, their legal heirs or executors step into their shoes. The firm dissolves from the date of death unless the partnership deed provides for continuity. The deceased partner's share in the firm's assets, goodwill, and profits is settled as per the partnership agreement or mutual understanding.

Section 38: Continuing Guarantee Revocation

The estate of a deceased or insolvent partner, an expelled or retired partner, is not liable for the firm's debts contracted after their death, insolvency, expulsion or retirement. A continuing guarantee given to a firm or a third party in respect of the firm's transactions is revoked as to future transactions by any change in the firm's constitution.

Conclusion

Changes in the composition of a partnership firm through the addition or removal of partners are significant events. While new partners can infuse capital and expertise, the exit of partners due to retirement, expulsion, insolvency or death can impact the firm's continuity and harmony. The Partnership Act provides a framework for inducting and removing partners. The terms of entry and exit should be clearly documented in the partnership agreement to minimise disputes. Intimations to the Registrar and third parties should be made promptly. With some foresight and planning, partnership firms can manage changes in their constitution smoothly and continue their business journey.

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Frequently Asked Questions