D2C Vs B2C: Understanding The Key Differences

Apr 14, 2025
Private Limited Company vs. Limited Liability Partnerships

In today’s fast-paced market, businesses need the right approach to connect with their customers and stand out from the competition. Two of the most common models, Direct-to-Consumer (D2C) and Business-to-Consumer (B2C) focus on selling to individual customers but operate in distinct ways. While D2C brands sell directly to consumers without intermediaries, B2C typically involves retailers, marketplaces, or third-party distributors.

Choosing the right model impacts everything from marketing strategies and customer relationships to pricing control and scalability. In this blog, we’ll break down the key differences between D2C and B2C, helping businesses understand which model aligns best with their goals and customer expectations.

Table of Contents

Key Differences Between D2C and B2C

Below is a structured comparison of D2C and B2C business models:

Aspect Direct-to-Consumer (D2C) Business-to-Consumer (B2C)
Business structure The brand sells directly to customers without any intermediaries The business may sell through retailers, wholesalers or third-party platforms
Customer interaction Direct engagement with customers Indirect interaction via retailers or online marketplaces
Distribution channels Company-owned websites, social media, and exclusive brand stores Retail stores, eCommerce marketplaces and third-party distributors
Pricing control Full control over pricing and discounts Prices are often influenced by third-party retailers and competition

Understanding D2C (Direct-to-Consumer)

The Direct-to-Consumer (D2C) model is transforming the way brands connect with customers by eliminating middlemen such as wholesalers, retailers, and marketplaces. Instead of relying on third-party distributors, D2C brands sell directly to their consumers, allowing them to maintain greater control over pricing, branding, customer experience, and marketing.

This model has gained immense popularity due to advancements in e-commerce, digital marketing, and consumer behaviour shifts, where people prefer personalised shopping experiences and direct engagement with brands.

Key Characteristics of D2C

  • Direct sales to customers, bypassing intermediaries.
  • High reliance on digital marketing and social media.
  • Personalised customer experience and strong brand identity.
  • Subscription-based or direct-selling models.

How Does D2C Work?

D2C businesses follow a structured approach to take products from concept to consumer while optimising every step for efficiency and customer satisfaction.

  1. Product Development – Companies design and manufacture their products.
  2. Branding & Marketing – Strong online presence, leveraging social media and influencers.
  3. Sales & Distribution – Selling through their websites, pop-up stores, or direct retail.
  4. Customer Engagement – Providing personalised service and direct interactions.

D2C Example

A great example of a successful D2C brand is Nike. While Nike does sell through retailers, it has aggressively expanded its direct-to-consumer channels through its website, exclusive stores, and apps, allowing for greater control over branding, pricing, and customer experience.

Understanding B2C (Business-to-Consumer)

The Business-to-Consumer (B2C) model is one of the most common and traditional business structures, where companies sell products or services directly to individual customers. B2C businesses can operate through brick-and-mortar stores, e-commerce platforms, third-party marketplaces, and direct retail chains.

This model focuses on high-volume sales, competitive pricing, and broad customer reach. Unlike D2C brands, which manage their own sales channels, B2C companies often partner with retailers and online marketplaces to distribute their products.

Key Characteristics of D2C

  • Direct sales to customers, bypassing intermediaries.
  • High reliance on digital marketing and social media.
  • Personalised customer experience and strong brand identity.
  • Subscription-based or direct-selling models.

How Does D2C Work?

D2C businesses follow a structured approach to take products from concept to consumer while optimising every step for efficiency and customer satisfaction.

  1. Product Development – Companies design and manufacture their products.
  2. Branding & Marketing – Strong online presence, leveraging social media and influencers.
  3. Sales & Distribution – Selling through their websites, pop-up stores, or direct retail.
  4. Customer Engagement – Providing personalised service and direct interactions.

B2C Example

A classic example of a B2C business is Amazon. Amazon provides a vast range of products from multiple sellers, offering convenience and variety to end consumers without directly manufacturing most of the products it sells.

Top 5 Benefits of D2C

  1. Higher Profit Margins – Eliminates middlemen, allowing businesses to retain higher revenues.
  2. Direct Customer Insights – Enables data collection for better personalisation and marketing.
  3. Better Brand Control – Full control over branding, messaging, and customer experience.
  4. Efficient Inventory Management – Greater flexibility in managing stock and production.
  5. Stronger Customer Relationships – Builds brand loyalty through direct interactions.

5 Limitations of D2C You Can’t Ignore

  1. High Customer Acquisition Costs – Digital advertising and influencer marketing can be expensive.
  2. Intense Competition – Direct sales require brands to stand out in a crowded market.
  3. Logistics and Fulfillment Challenges – Managing deliveries and returns can be complex.
  4. Reliance on Digital Marketing – Success depends on strong online marketing strategies.
  5. Customer Service Demands – Requires robust support teams to handle queries and complaints.

5 Incredible Benefits of B2C

  1. Larger Customer Base – Mass-market appeal leads to high sales volume.
  2. Faster Sales Cycles – Quick purchase decisions without prolonged relationship-building.
  3. Lower Operational Costs – Retailers handle distribution, reducing overhead expenses.
  4. Multiple Sales Channels – Products available in stores, online, and via third-party platforms.
  5. Increased Brand Visibility – Established brands enjoy widespread recognition.

5 Major Drawbacks of B2C You Need To Know

  1. High Competition – Many brands compete for the same audience.
  2. Lower Customer Loyalty – Customers may switch brands based on price or availability.
  3. Price Sensitivity – Discounts and competitive pricing play a significant role.
  4. Increased Marketing Costs – Requires large advertising budgets to stay competitive.
  5. Logistical Challenges – Managing supply chains across multiple locations can be complex.

Choosing Between D2C and B2C

Selecting the right business model depends on various factors, including brand strategy, market reach, and operational capabilities. Here’s a breakdown to help businesses decide between Direct-to-Consumer (D2C) and Business-to-Consumer (B2C):

1. Business Goals

  • D2C is ideal for brands that want full control over branding, pricing, and customer relationships. It allows companies to build a loyal customer base and gather first-party data for personalised marketing.
  • B2C works well for businesses that prioritise high-volume sales and broad market penetration. It enables companies to leverage retailer networks for distribution and scalability.

2. Target Audience

  • D2C is more suited for niche markets, such as luxury products, sustainable goods, or tech gadgets, where direct customer engagement is crucial.
  • B2C caters to a mass-market audience, making it ideal for FMCG (Fast-Moving Consumer Goods), electronics, fashion, and essential consumer products.

3. Marketing Approach

  • D2C relies heavily on digital marketing, influencer collaborations, and social media engagement. Brands must invest in performance marketing (SEO, PPC, email campaigns) to attract and retain customers.
  • B2C focuses on mass advertising through traditional media (TV, print, billboards), large-scale promotions, and brand partnerships to maximise reach.

4. Operational Capabilities

  • D2C demands robust logistics, warehousing, and last-mile delivery capabilities since brands manage order fulfilment directly.
  • B2C benefits from retailer partnerships that handle inventory, distribution, and customer service, reducing operational complexity.

5. Profitability Model

  • D2C offers higher profit margins since it eliminates middlemen. However, it requires a significant initial investment in technology, marketing, and fulfilment infrastructure.
  • B2C generates revenue through bulk sales and retailer partnerships. While margins may be lower, brands benefit from established distribution networks and faster scalability.

How Razorpay Rize Empowers D2C and B2C Businesses

Razorpay Rize is a dedicated ecosystem designed to support and accelerate the growth of both D2C and B2C businesses. Whether you're a startup launching a direct-to-consumer brand or a scaling business selling through retailers, Rize provides the essential tools, resources, and community support to help you succeed.

Conclusion

Both D2C and B2C models have unique advantages and challenges. Understanding these key differences helps businesses make informed decisions about their go-to-market strategies.

For brands that prioritise control over branding, pricing, and customer experience, D2C offers the perfect route by cutting out intermediaries and selling directly to consumers. It allows for personalised engagement, higher profit margins, and data-driven marketing strategies.

On the other hand, the B2C model benefits from wide-scale distribution, existing retail networks, and established consumer trust. Businesses leveraging third-party marketplaces, physical retail stores, and large-scale advertising campaigns can reach a broader audience quickly.

Frequently Asked Questions

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Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

Frequently Asked Questions

Are D2C and B2C the same?

No, D2C (Direct-to-Consumer) and B2C (Business-to-Consumer) are not the same. While both models sell products directly to consumers, D2C brands bypass intermediaries (like retailers and marketplaces) and sell directly via their own websites, social media, or exclusive stores. B2C, on the other hand, often involves third-party retailers, wholesalers, and e-commerce marketplaces to reach customers.

Which model offers higher profit margins?

D2C generally offers higher profit margins because businesses sell directly to customers without intermediaries, avoiding retailer markups and commission fees. However, D2C requires higher investment in brand building, marketing, and logistics, whereas B2C benefits from established retail networks and mass distribution but operates on lower margins.

Can a company use both B2C and D2C models?

Yes, many companies use both models to maximise reach and revenue. A hybrid approach allows businesses to leverage B2C channels for scale and visibility while maintaining D2C for customer loyalty, personalised experiences, and better profit margins.

Why do brands choose the D2C approach?

Brands opt for D2C for several reasons:

  1. Greater control over branding, pricing, and customer experience.
  2. Higher profit margins by eliminating middlemen.
  3. Direct customer relationships, leading to better data insights and personalisation.
  4. Faster market adaptation, allowing businesses to launch new products without retailer dependencies.
  5. Customer loyalty and engagement, as brands can build direct trust with their audience.

What is the difference between B2B vs B2C vs D2C?

Brands opt for D2C for several reasons:

B2B B2C D2C
Target audience Sells to other businesses Sells to end consumers Sells directly to consumers, bypassing retailers
Sales channel Direct sales, wholesalers, enterprise deals Retail stores, online marketplaces Brand websites, social media, exclusive stores
Example Salesforce, Shopify Amazon, Zara Assembly, Nat Habit

Eashita Maheshwary

With nearly a decade of building and nurturing strategic connections in D2C space, Eashita is a business growth strategist known for turning networks into revenue, relationships into partnerships, and ideas into actionable growth.

A three-time founder across gender diversity, investing, and real estate-hospitality sectors, Eashita Maheshwary brings a unique blend of entrepreneurial empathy and ecosystem expertise. Now focused on helping startups and businesses scale, she specializes in enabling growth through partnerships with a proven track record of working across geographies like India and the Middle East.

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Related Posts

Appointment of Auditor: A Complete Guide for Companies in India

Appointment of Auditor: A Complete Guide for Companies in India

The appointment of auditor is a crucial compliance requirement for all companies operating in India under the Companies Act, 2013. Auditors play a pivotal role in ensuring financial transparency, validating statutory compliance, and upholding corporate governance standards. They serve as independent professionals who examine financial statements to provide stakeholders with reliable information about a company's financial health. This comprehensive guide covers everything you need to know about auditor appointments in India-from eligibility criteria and procedures to timelines, documentation requirements, and legal provisions-designed specifically for business owners, finance professionals, and compliance officers seeking clarity on this important corporate governance process.

Table of Contents

Understanding Auditor as Per Companies Act 2013

Under the Companies Act, 2013, an auditor is defined as a qualified professional appointed to examine and verify a company's financial statements and records. According to Section 139 of the Act, only an individual Chartered Accountant or a firm of Chartered Accountants registered under the Chartered Accountants Act, 1949, can be appointed as an auditor of a company. If the auditor is a firm, including a Limited Liability Partnership (LLP), the majority of its partners practicing in India must be qualified Chartered Accountants.

The Act emphasizes the importance of auditor independence to ensure unbiased examination of financial records. An auditor must remain free from any financial interest in the company being audited and cannot have business relationships that might compromise their objectivity. This independence requirement is fundamental to maintaining the integrity of the audit process and ensuring that stakeholders receive reliable financial information.

The qualification criteria are stringent to ensure that only professionals with appropriate expertise and ethical standards undertake this crucial responsibility. The Companies Act specifically disqualifies certain individuals from being appointed as auditors, including employees of the company, those indebted to the company beyond a specified limit, and those holding securities in the company or its subsidiaries.

Role of an Auditor under Companies Act

An auditor performs several vital functions within the corporate governance framework as prescribed by the Companies Act, 2013. Their primary role includes:

  • Examining the company's financial statements to ensure they provide a true and fair view of the financial position and performance.
  • Verifying that proper books of account have been maintained by the company as required by law
  • Assessing the effectiveness of internal financial controls and reporting any weaknesses
  • Reporting instances of fraud, non-compliance with laws and regulations, or other material weaknesses observed during the audit process
  • Ensuring that financial statements comply with accounting standards and relevant statutory requirements
  • Providing an independent opinion on the financial health of the company to protect shareholder interests

The auditor's role extends beyond mere number checking; they serve as watchdogs who safeguard stakeholder interests by providing an objective assessment of the company's financial reporting. This independent oversight is crucial for maintaining transparency and building trust among investors, creditors, and other stakeholders.

Appointment of Auditor According to Companies Act, 2013

Section 139 of the Companies Act, 2013 outlines the comprehensive framework for the appointment of auditors. The process begins with the first auditor appointment, which must be completed by the Board of Directors within 30 days from the date of registration of the company. If the Board fails to appoint the first auditor within this timeframe, company members must make the appointment at an Extraordinary General Meeting (EGM) within 90 days.

The first auditor holds office until the conclusion of the company's first Annual General Meeting (AGM). At this first AGM, a subsequent auditor is appointed who shall hold office from the conclusion of that meeting until the conclusion of the sixth AGM. This effectively establishes a tenure of five consecutive years for the auditor appointment.

Before finalizing the appointment, companies must obtain written consent from the proposed auditor, along with a certificate stating that the appointment meets all conditions prescribed under the Act. Additionally, the company must inform the appointed auditor of their appointment and file the appropriate notice with the Registrar of Companies within 15 days of the meeting where the appointment was made.

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Purpose of Appointment of Auditor

The appointment of a company auditor serves several critical purposes within the corporate governance framework. Primarily, auditors protect the interests of shareholders by providing an independent assessment of the company's financial position. They act as vigilant gatekeepers who examine the accounts maintained by directors and report on the company's true financial condition.

Independent auditors provide assurance to stakeholders that the financial statements presented by management accurately reflect the company's financial position and performance. This third-party verification builds confidence among investors, lenders, and regulatory authorities in the reliability of financial reporting.

Additionally, auditor appointments fulfill statutory requirements under the Companies Act, 2013, helping businesses maintain legal compliance. The audit process identifies potential areas of financial risk, inefficiency, or non-compliance, allowing management to address these issues proactively. Through their objective assessment, auditors contribute significantly to improved financial discipline and transparency, which ultimately strengthens corporate governance practices.

Documents Required for Auditors Appointment

For the proper appointment of an auditor, companies must ensure they have the following essential documents:

  • Written consent from the proposed auditor agreeing to the appointment
  • A certificate from the auditor confirming eligibility and compliance with all conditions specified under the Companies Act, 2013
  • Board resolution recommending the auditor's appointment to shareholders
  • Shareholder resolution approving the appointment of the auditor
  • Form ADT-1 for filing notice of appointment with the Registrar of Companies
  • Copy of the auditor's Chartered Accountant certification and practice certificate
  • Declaration of independence from the auditor confirming no conflicts of interest
  • Letter of engagement outlining the terms of the audit assignment and responsibilities

Procedure for the Appointment of Auditor

Eligibility Verification

The appointment process begins with verifying the eligibility of the proposed auditor. Only a practicing Chartered Accountant or a firm of Chartered Accountants can be appointed as an auditor. The company must ensure the auditor doesn't fall under any disqualification criteria specified in Section 141 of the Companies Act, 2013.

Obtaining Consent and Certificate

Before appointment, the company must obtain written consent from the proposed auditor. Additionally, the auditor must provide a certificate stating that the appointment complies with all conditions prescribed under the Act and Rules. This certificate should confirm that the auditor meets independence requirements and has no conflicts of interest that might compromise audit objectivity.

Board Recommendation

The Board of Directors reviews the qualifications and credentials of potential auditors and passes a resolution recommending suitable candidates to shareholders. For the first auditor, the Board directly makes the appointment within 30 days of company registration.

Shareholder Approval

For subsequent auditors, the appointment requires approval from shareholders at the Annual General Meeting. The company includes the auditor appointment as an agenda item in the AGM notice, and shareholders vote on the resolution.

Filing Requirements

After appointment, the company must file Form ADT-1 with the Registrar of Companies within 15 days of the meeting where the appointment was made. This filing formally notifies regulatory authorities about the auditor appointment and includes details about the auditor's term and remuneration.

Communication to Auditor

The company must formally communicate the appointment to the auditor, specifying the tenure and terms of engagement. This communication establishes the official relationship between the company and its auditor for the designated period.

Guidelines for Appointment of Auditor for Different Types of Companies

The appointment process varies depending on the company type, as outlined below:

Company Type First Auditor Appointment Subsequent Auditor Appointment Term Special Provisions
Non-Government Company By Board of Directors within 30 days of registration. If not done, members appoint at EGM within 90 days By members at first AGM and subsequent AGMs Until 6th AGM or 5 years, whichever is applicable Certificate and consent required before appointment
Listed/Specified Company By members at AGM with rotation requirements Maximum 5 consecutive years for individual auditors; 10 consecutive years (two terms) for audit firms 5-year cooling period after completion of term before reappointment By Board of Directors within 30 days of registration
Government Company By Comptroller and Auditor General (CAG) within 60 days. If not done, Board appoints within 30 days of incorporation By CAG annually Annual appointment CAG may order special audit if necessary
One Person Company/Small Company By Board of Directors Can have relaxed rotation requirements Simplified compliance procedures By members at AGM
Private Company (below threshold) By Board within 30 days By members at AGM Until 6th AGM May be exempt from certain rotation requirements

Changing the Auditor: Special Notice Requirements Under Companies Act

The Companies Act, 2013 establishes specific procedures when changing auditors to ensure transparency and protect auditor independence. A special notice is required in the following circumstances:

  • When appointing someone other than the retiring auditor
  • When explicitly deciding not to reappoint a retiring auditor
  • When removing an auditor before the expiration of their term

The special notice requirement involves:

  • Providing notice to the company at least 14 days before the general meeting
  • The company must immediately forward a copy of this notice to the affected auditor
  • The auditor has the right to make written representations to the company, which must be circulated to members
  • The auditor is entitled to be heard at the meeting where the resolution is being considered

These provisions ensure that auditor changes are properly scrutinized and that auditors have an opportunity to address any concerns regarding their removal or non-reappointment. This process safeguards against arbitrary dismissals of auditors who may have discovered irregularities or disagreed with management on accounting treatments.

Rotation of an Auditor

The Companies Act, 2013 introduced mandatory auditor rotation to enhance auditor independence and audit quality. This requirement primarily applies to listed companies and certain classes of companies as specified under Section 139(2).

For individual auditors, the maximum term is one period of five consecutive years. For audit firms, the maximum term is two periods of five consecutive years each (totaling ten years). After completing the maximum term, there must be a cooling-off period of five years before the same auditor or audit firm can be reappointed.

Key aspects of auditor rotation include:

  • Promotes auditor independence by preventing long-term relationships that might compromise objectivity
  • Brings fresh perspectives to the audit process, potentially uncovering issues missed by previous auditors
  • Enhances investor confidence in the integrity of financial statements
  • Reduces the risk of familiarity threats between auditor and client

Companies must plan transitions carefully to ensure smooth handovers between outgoing and incoming auditors, maintaining audit quality throughout the process.

Re-Appointment of Retiring Auditor

A retiring auditor may be re-appointed at the Annual General Meeting provided:

  • They are not disqualified for re-appointment under Section 141 of the Act
  • They have not completed the maximum term allowed under rotation requirements
  • They have not given notice in writing of their unwillingness to be re-appointed
  • No special resolution has been passed appointing someone else or specifically providing that the retiring auditor shall not be re-appointed

The process for re-appointment typically involves:

  • Board recommendation for re-appointment of the retiring auditor
  • Obtaining fresh written consent and eligibility certificate from the auditor
  • Placing the re-appointment resolution before shareholders at the AGM
  • Filing the necessary forms with the Registrar after shareholder approval

It's important to note that the Companies (Amendment) Act, 2017 removed the requirement for annual ratification of auditor appointment by members at every AGM when the auditor is appointed for a five-year term.

Removal, Resignation and Replacement of an Auditor

The Companies Act provides specific provisions for handling auditor changes during their term:

  • Removal before term completion: Requires special notice, Central Government approval, and a special resolution at a general meeting. The auditor must be given a reasonable opportunity to be heard.
  • Resignation: An auditor may resign by filing Form ADT-3 with the company and the Registrar, stating reasons for resignation. For listed companies and certain other categories, the auditor must also file with the Comptroller and Auditor General of India.
  • Casual vacancy: If a vacancy arises due to resignation, the Board of Directors must fill it within 30 days. If the vacancy is due to any other reason, the Board fills it within 30 days, but the appointment must be approved by members at a general meeting within three months.
  • Replacement procedure: When replacing an auditor, companies must follow due process including obtaining no objection certificates from the outgoing auditor and ensuring proper handover of relevant audit documents.

These provisions ensure that auditor changes are transparent, properly documented, and comply with regulatory requirements to maintain audit integrity and independence.

Conclusion

The appointment of an auditor represents a critical aspect of corporate governance under the Companies Act, 2013. By following the prescribed procedures for appointment, rotation, re-appointment, and removal, companies ensure compliance with legal requirements while strengthening financial transparency and accountability. The structured approach to auditor appointments-with specific provisions for different types of companies-helps maintain the independence and effectiveness of the audit function. Businesses must stay informed about these requirements and any legislative updates to ensure proper audit practices, as non-compliance can lead to penalties and reputational damage. Ultimately, a properly appointed independent auditor serves as a safeguard for stakeholder interests and contributes significantly to the overall integrity of corporate financial reporting.

Frequently Asked Questions

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Register your Private Limited Company in just 1,499 + Govt. Fee

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Register your One Person Company in just 1,499 + Govt. Fee

Register your business
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Register your Business starting at just 1,499 + Govt. Fee

Register your business
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Register your Limited Liability Partnership in just 1,499 + Govt. Fee

Register your business

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

Frequently Asked Questions

What is Sec 139 Appointment of Auditor?

Section 139 of the Companies Act, 2013 establishes the framework for auditor appointments, including first-time appointments, subsequent appointments, re-appointments, and rotation requirements. It specifies that every company must appoint an auditor at its first AGM who shall hold office until the conclusion of the sixth AGM.

What is the form for appointment of auditor?

Form ADT-1 is used for giving notice to the Registrar about the appointment of an auditor. The company must file this form within 15 days of the meeting where the appointment was made.

Who appoints the internal auditor in section 138?

Under Section 138, the Board of Directors appoints the internal auditor based on the audit committee's recommendation (if applicable). Internal auditors can be either individuals or firms with appropriate qualifications as prescribed by the Act.

What is the time limit for appointment of internal auditor?

While the Act doesn't specify a strict timeline for internal auditor appointments, companies typically need to have an internal auditor in place before the beginning of the financial year for which the audit will be conducted, ensuring continuous audit coverage.

Who appoints external auditors?

External auditors are appointed by the shareholders (members) of the company at the Annual General Meeting. For the first auditor, the Board of Directors makes the appointment within 30 days of company registration. In government companies, the Comptroller and Auditor General of India appoints the external auditor.

Sarthak Goyal

Sarthak Goyal is a Chartered Accountant with 10+ years of experience in business process consulting, internal audits, risk management, and Virtual CFO services. He cleared his CA at 21, began his career in a PSU, and went on to establish a successful ₹8 Cr+ e-commerce venture.

He has since advised ₹200–1000 Cr+ companies on streamlining operations, setting up audit frameworks, and financial monitoring. A community builder for finance professionals and an amateur writer, Sarthak blends deep finance expertise with an entrepreneurial spirit and a passion for continuous learning.

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Copyright Registration Process and Procedure in India

Copyright Registration Process and Procedure in India

Over 37 thousand copyright applications were filed in India in 2024 alone—a sharp rise driven by digital creators, startups, and content-based businesses. As more Indians turn their ideas into income, protecting original work has become more urgent than ever.

But here’s the catch: many creators still don’t realise that copyright registration isn’t automatic or that it plays a crucial role in legal enforcement. Whether you’ve written a book, coded an app, or produced a jingle, this guide will show you how to register your work the right way—and why it’s worth doing before someone else tries to claim it.

Table of Contents

What Is Copyright?

Copyright is a legal right that gives you control over your original creative work—be it writing, music, software, or art. It allows you to reproduce, distribute, and authorise the use of your work. This protection lasts for a limited period, after which the work may enter the public domain.

What Can You Copyright? Understanding the Categories

In India, the Copyright Office recognises six main categories of works that you can protect under copyright law. Each category covers a specific type of creative output and gives you exclusive rights over how that work is used.

Literary Works

This includes books, articles, blogs, software code, and any written content. It protects the expression of ideas, not the ideas themselves.

Dramatic Works

Scripts, screenplays, stage plays, and similar compositions fall under this category. Copyright safeguards the dialogue, structure, and performance elements of the work.

Musical Works

This covers musical notations and compositions, but not the lyrics or sound recordings. It protects the arrangement and melody.

Artistic Works

Paintings, drawings, photographs, sculptures, and even architectural designs qualify here. Copyright ensures your visual creations aren’t copied or used without permission.

Cinematograph Films

This includes movies, videos, and visual recordings. It protects the film as a whole, including its sound and visual elements.

Sound Recordings

These are recordings of voices or music, such as songs, audiobooks, or podcasts. It covers the actual audio content as captured.

The Importance of the Copyright Registration Process

Registering your copyright strengthens your legal ownership and gives you proof in case of disputes. It lets you control how others use, copy, or distribute your work. For example, if someone copies your song or business content without permission, a registered copyright helps you take legal action quickly.

Need for Copyright Registration

While copyright protection exists the moment you create original work, registering it gives you a significant legal edge. In India, registration is not compulsory—but it acts as solid evidence of ownership in court, making it easier to prove your claim if someone uses your work without permission. Whether you're a writer, developer, musician, or business owner, this legal proof can help you enforce your rights and claim damages in case of infringement.

Registration also deters unauthorised use, as it puts others on notice that the work is protected. For creators, it adds a layer of security that encourages more innovation. You’re more likely to invest time and resources into developing original content when you know the law backs your ownership. For businesses, especially those in media, advertising, or tech, copyright registration protects content assets and avoids costly legal battles. It’s a proactive step to secure your creative and commercial interests.

Copyright Symbol

You can start using the copyright symbol (©) as soon as you create original work, but using it after registration strengthens its legal value. It signals that your work is protected and warns others against unauthorised use. The symbol is usually followed by your name and the year of creation.

Element Example
Symbol ©
Name of Owner © Priya Sharma
Year of Creation © 2025 Priya Sharma
Full Notice Example © 2025 Priya Sharma. All rights reserved.

Legal Rights of a Copyright Owner

Once you register your work, you receive a set of legal rights that help you protect and manage your creation. These rights are:

  1. Right of Authorship: You are legally recognised as the original creator of the work.
  2. Right to Reproduce: You alone can make copies of your work in any form—print, digital, or electronic.
  3. Right to Publish and Distribute: You control when, where, and how your work is made available to the public.
  4. Right to Public Performance: If your work is meant to be performed (like music or drama), only you can authorise that.
  5. Right to Translate: You can permit or restrict changes to your work, such as translations, dramatisations, or adaptations into other formats.
  6. Right to Protect Your Reputation: You can object to any use of your work that distorts or damages your name or intent.
  7. Right to Transfer or License: You can sell your rights or give others permission to use your work under specific conditions.

How Long Does Copyright Protection Last?

In India, copyright protection generally lasts for 60 years. For original literary, dramatic, musical, and artistic works, this 60-year period starts from the year following the author’s death. For cinematograph films, sound recordings, photographs, posthumous works, anonymous or pseudonymous publications, and works by the government or international organisations, the 60 years are counted from the year of publication. This extended duration ensures that you—and later your legal heirs or assignees—retain exclusive rights to use and monetise the work, while also allowing time to enforce those rights if needed.

Conditions for Filing a Copyright Application

To submit a copyright application in India, you need to follow specific file format and size rules based on the type of work.

  • Artistic works must be uploaded in PDF or JPG format.
  • Sound recordings should be in MP3 format.
  • Literary, dramatic, musical, and software works must be in PDF format, with the file size under 10 MB.

If you're submitting software, make sure the PDF includes at least the first 10 and last 10 pages of the source code. If the full code is less than 20 pages, you can upload the entire code—but it must be unredacted, with no sections blocked out or hidden.

Step-by-Step Copyright Registration Process

Step 1: Visit the Official Website

Go to copyright.gov.in. If you're a first-time user, click on “New User Registration” to create your login credentials. Keep your user ID and password safe for future use.

Step 2: Fill Form XIV and Upload Documents

After logging in, click on “Click for Online Copyright Registration” and open Form XIV.

Fill in key details such as:

  • Title, nature, and language of the work
  • Applicant’s name, address, nationality, mobile number, and email
  • Whether the work is published or unpublished

Then, upload the required documents:

Also complete the Statement of Particulars and Statement of Further Particulars, based on the type of work.

Step 3: Pay the Registration Fee

Use the online payment gateway to pay the fee. Charges vary:

  • 500 for literary, dramatic, musical, or artistic works
  • ₹2,000 for sound recordings
  • ₹5,000 for software or cinematograph films

Once paid, you’ll receive a Diary Number. This helps track your application status.

Step 4: 30-Day Objection Window

After submission, your application goes public for 30 days to allow objections. If no one raises an objection, it moves forward automatically.

Step 5: Scrutiny and Review

If no objections are raised, the Registrar reviews your application and documents for errors or missing information. If objections are raised, both parties are notified.

Step 6: Hearing (if needed)

A hearing is scheduled. Both sides present their case, and the Registrar makes a decision.

Step 7: Receive the Certificate

If approved, you’ll get a Copyright Registration Certificate. This document legally proves your ownership and is useful in any future disputes.

Note: You must file a separate application for each individual work.

Starting a business? Secure your brand and ideas—get expert help with company and copyright registration with Razorpay Rize.

Checking the Status of Copyright Registration Application

To check the status of your copyright registration application online, visit the official Copyright Office website. Look for the “Status of Application” section on the homepage. You’ll need your diary number or acknowledgment number, which you receive after submitting your application.

Enter this number in the search field and submit it to view the current status. The portal will show if your application is under scrutiny, awaiting response, or approved. 

Distinguishing Copyright, Trademarks, and Patents

Copyright, trademark, and patent are legal tools that protect different kinds of work.

  • Copyright protects original creative content you make—like a story, a song, a painting, or even computer code. It stops others from copying or using your work without permission. Example: You write a short film script—copyright protects the script.
  • Trademark protects your brand identity—like your business name, logo, or tagline. It makes sure no one else uses something similar that could confuse your customers. Example: You design a logo for your film company—trademark protects that logo.
  • Patent protects new inventions—such as machines, products, or special methods. It gives you the right to stop others from making or selling your invention. Example: You invent a new type of camera—a patent protects the invention.

These rights matter because they give you control, stop others from copying your work, and let you take legal action if needed. Understanding what each protects helps you avoid confusion and ensures your ideas are legally safe.

Frequently Asked Questions

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Frequently Asked Questions

What is the procedure for registration of copyright?

To register a copyright in India, visit the official Copyright Office website and fill out the online application. Select the type of work, upload the required documents in the correct format, and pay the prescribed fee. Once submitted, you'll receive a diary number. The application goes through scrutiny, and if there are no objections or errors, the registration certificate is issued.

What documents are required for copyright?

You need a completed application form, copies of the original work in the required format, and a No Objection Certificate (NOC) if the work involves third-party content. For software, include the first 10 and last 10 pages of unredacted source code. 

How long is a copyright registration valid?

The duration depends on the type of work. For literary, artistic, musical, and dramatic works, copyright lasts for the author’s lifetime plus 60 years. For works like films, photographs, and sound recordings, protection lasts for 60 years from the year of publication.

How do you register your story for copyright?

To register a story, choose "Literary Work" as the category in the online copyright application. Upload your story in PDF format (under 10 MB), pay the fee, and submit the form. Keep your diary number for tracking status. Once approved, you’ll receive a copyright registration certificate.

Sarthak Goyal

Sarthak Goyal is a Chartered Accountant with 10+ years of experience in business process consulting, internal audits, risk management, and Virtual CFO services. He cleared his CA at 21, began his career in a PSU, and went on to establish a successful ₹8 Cr+ e-commerce venture.

He has since advised ₹200–1000 Cr+ companies on streamlining operations, setting up audit frameworks, and financial monitoring. A community builder for finance professionals and an amateur writer, Sarthak blends deep finance expertise with an entrepreneurial spirit and a passion for continuous learning.

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What is a Shelf Prospectus? Meaning & Provisions Under the Companies Act, India

What is a Shelf Prospectus? Meaning & Provisions Under the Companies Act, India

A shelf prospectus is a legal document under the Companies Act of 2013 that allows a company to issue multiple rounds of securities without filing a new prospectus for each offering.

Once a company gets approval for a shelf prospectus, it can issue securities in tranches over a period (usually one year) without repeating the regulatory approval process. This mechanism is particularly beneficial for businesses that require frequent access to capital markets.

Simply put, a company gets approval for a prospectus and "shelves" it for use when needed. Just like a store keeps items on a shelf, ready to be picked up when required, companies can tap into their shelf prospectus whenever they decide to issue securities within the approved period.

Table of Contents

Shelf Prospectus Meaning

A shelf prospectus is a document issued by companies intending to offer securities in multiple tranches over a specified period without filing a new prospectus for each offering. Governed by the Companies Act of 2013, it serves as a framework to streamline capital-raising activities while ensuring regulatory compliance.

This approach helps all types of companies save time and resources while maintaining transparency in financial disclosures.

What Is The Validity Period of Shelf Prospectus?

As per the Companies Act of 2013 and SEBI regulations, a shelf prospectus is valid for one year from the issue date. During this period, the company can make multiple security offerings without submitting a fresh prospectus.

However, an Information Memorandum must be filed for each subsequent offering to ensure updated financial and operational disclosures.

What Are The Requirements For Shelf Prospectus?

To issue a shelf prospectus, a company must fulfil specific requirements under the Companies Act, 2013:

  • Eligibility Criteria: The company must be a public financial institution, a bank, or a company notified by SEBI.
  • SEBI Approval: Approval from the Securities and Exchange Board of India (SEBI) is mandatory before issuance.
  • Financial Disclosures: The prospectus must include audited financial statements, business details, and risk factors.
  • Regulatory Compliance: The company must adhere to statutory provisions and filing requirements.

Who Can Issue Shelf Prospectus?

Not all companies are eligible to issue a shelf prospectus. As per SEBI regulations, only specific entities can do so, including:

  • Public Financial Institutions such as banks and NBFCs.
  • Scheduled Banks that meet regulatory criteria.
  • Other Companies notified by SEBI, provided they meet compliance standards.

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What Are The Eligibility Criteria For a Company to Issue a Shelf Prospectus?

To issue a shelf prospectus, a company must meet the following key eligibility criteria:

  • Strong Financial Performance: A consistent and positive financial track record is essential.
  • Regulatory Compliance: The company must have a history of timely filings and adherence to statutory norms.
  • Market Reputation: A credible and trustworthy market presence is necessary.
  • Clear Disclosure of Fund Utilization: The company must provide transparency regarding how the raised funds will be used.

5 Incredible Advantages of Shelf Prospectus

A shelf prospectus offers several benefits to companies and investors:

  1. Flexibility: Companies can issue securities as needed without additional regulatory approvals.
  2. Cost Efficiency: Reduces administrative and compliance costs associated with repeated filings.
  3. Faster Time to Market: Companies can respond quickly to market conditions.
  4. Improved Investor Relations: Provides transparency and trust through consistent financial disclosures.
  5. Strategic Financial Planning: Enables better capital-raising strategies over time.

How Does an Investor Benefit from a Shelf Prospectus?

Investors gain multiple advantages from a shelf prospectus:

  • Greater Transparency: A single document offers comprehensive details about the company.
  • Consistent Access to Securities: Investors can participate in multiple offerings from a single prospectus.
  • Time-Saving: Reduces the need to analyse multiple prospectuses for each security issuance.
  • Better Investment Planning: Enables informed decision-making with consistent financial disclosures.

Difference Between Shelf Prospectus and Red Herring Prospectus?

Parameter Shelf Prospectus Red Herring Prospectus
Purpose Used for multiple securities offerings over time Used for IPOs before the issue price is finalised
Validity Period Valid for one year from the issue date Valid only for a single IPO
Flexibility Allows multiple issuances without a new prospectus Only valid for a one-time offering
Information Contains comprehensive details about the company and financials Lacks finalised share price details
Regulatory Requirement Requires filing of Information Memorandum Needs SEBI approval before IPO launch

Financial Securities and Shelf Prospectus

A shelf prospectus allows companies to issue various types of financial securities, including:

  • Equity Shares: Ownership stakes in a company.
  • Debentures: Debt instruments issued by companies.
  • Bonds: Fixed-income securities providing periodic interest payments.

This streamlined approach reduces delays and administrative hurdles for issuing these securities over multiple tranches.

What Is an Information Memorandum?

An Information Memorandum is a document containing essential details about a company’s financials, operations, and business strategy. It is a key resource for investors, offering in-depth insights into the company's capital-raising plans.

When a company issues securities under a shelf prospectus, it must file an Information Memorandum before each offering to ensure updated and accurate disclosures.

Procedure to Fill Form PAS-2

Form PAS-2 is required to be filed as per the Companies (Prospectus and Allotment of Securities) Rules, 2014. Here’s how to fill it:

  1. Company Details: Enter the name, registered office, and CIN.
  2. Security Details: Specify the type and number of securities being offered.
  3. Offer Details: Mention the issue price, purpose, and utilisation of funds.
  4. Financial Statements: Attach recent audited financial reports.
  5. Declaration: Ensure proper authorisation and sign the form.

Procedure to Upload Form PAS-2

Once Form PAS-2 is completed, follow these steps to upload it to the MCA (Ministry of Corporate Affairs) portal:

  1. Prepare the Form: Ensure all required fields are filled out correctly and attach the necessary documents.
  2. Log in to the MCA Portal: Use company credentials to access the e-filing section.
  3. Upload the Form: Select Form PAS-2, attach supporting documents and verify details.
  4. Payment of Fees: Pay the prescribed filing fee through the portal.
  5. Submit and Confirm: After submission, a confirmation receipt and acknowledgement are generated.

Conclusion

For companies, a shelf prospectus eliminates the repetitive, time-consuming regulatory hurdles that come with multiple capital raises.

Instead of drafting and filing a new prospectus each time, businesses can plan their fundraising strategically, issuing securities when market conditions are favourable. This saves time, reduces administrative costs, and provides the flexibility needed to stay competitive.

For businesses, this means less paperwork, faster fundraising, and more flexibility to raise funds when needed. For investors, it provides greater transparency and clarity, helping them make better financial decisions.

By using a shelf prospectus wisely, companies can focus on growth, and investors can confidently explore opportunities—making it a win-win for everyone in the financial market.

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Private Limited Company
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One Person Company
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1,499 + Govt. Fee
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Private Limited Company
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Limited Liability Partnership
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Frequently Asked Questions

What is meant by Shelf Prospectus?

A Shelf Prospectus is a type of prospectus that allows a company to issue securities in multiple tranches over a period of time without needing to file a separate prospectus for each offering. It provides flexibility for companies to raise funds as needed, reducing administrative burdens and costs.

What is Shelf Prospectus in Company Law Section 1?

In the context of Company Law (India - Companies Act, 2013, Section 31), a Shelf Prospectus is a prospectus issued by public financial institutions, banks, or listed companies for raising capital through multiple offerings. The prospectus remains valid for a specified period, and the company only needs to file an Information Memorandum before each tranche of issuance.

Does the Shelf Prospectus Require a Different Prospectus for Each Offering?

No, a Shelf Prospectus eliminates the need to file a separate prospectus for each offering. Instead, an Information Memorandum is submitted before each issuance, updating investors with relevant details about the specific tranche.

Is Shelf Prospectus Valid for Years?

In India, a Shelf Prospectus is typically valid for one year from the date of filing). Within this period, the company can issue securities in multiple tranches without filing a fresh prospectus each time.

Why Would a Company File a Base Shelf Prospectus?

A company files a Base Shelf Prospectus to:

  • Streamline Fundraising: Raise capital efficiently over time without repetitive regulatory approvals.
  • Reduce Costs: Minimize administrative and legal expenses associated with frequent filings.
  • Enhance Flexibility: Issue securities when market conditions are favourable.
  • Ensure Compliance: Maintain transparency while avoiding delays in capital raising.

Sarthak Goyal

Sarthak Goyal is a Chartered Accountant with 10+ years of experience in business process consulting, internal audits, risk management, and Virtual CFO services. He cleared his CA at 21, began his career in a PSU, and went on to establish a successful ₹8 Cr+ e-commerce venture.

He has since advised ₹200–1000 Cr+ companies on streamlining operations, setting up audit frameworks, and financial monitoring. A community builder for finance professionals and an amateur writer, Sarthak blends deep finance expertise with an entrepreneurial spirit and a passion for continuous learning.

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