D2C Vs B2C: Understanding The Key Differences

Apr 14, 2025
Private Limited Company vs. Limited Liability Partnerships

In today’s fast-paced market, businesses need the right approach to connect with their customers and stand out from the competition. Two of the most common models, Direct-to-Consumer (D2C) and Business-to-Consumer (B2C) focus on selling to individual customers but operate in distinct ways. While D2C brands sell directly to consumers without intermediaries, B2C typically involves retailers, marketplaces, or third-party distributors.

Choosing the right model impacts everything from marketing strategies and customer relationships to pricing control and scalability. In this blog, we’ll break down the key differences between D2C and B2C, helping businesses understand which model aligns best with their goals and customer expectations.

Table of Contents

Key Differences Between D2C and B2C

Below is a structured comparison of D2C and B2C business models:

Aspect Direct-to-Consumer (D2C) Business-to-Consumer (B2C)
Business structure The brand sells directly to customers without any intermediaries The business may sell through retailers, wholesalers or third-party platforms
Customer interaction Direct engagement with customers Indirect interaction via retailers or online marketplaces
Distribution channels Company-owned websites, social media, and exclusive brand stores Retail stores, eCommerce marketplaces and third-party distributors
Pricing control Full control over pricing and discounts Prices are often influenced by third-party retailers and competition

Understanding D2C (Direct-to-Consumer)

The Direct-to-Consumer (D2C) model is transforming the way brands connect with customers by eliminating middlemen such as wholesalers, retailers, and marketplaces. Instead of relying on third-party distributors, D2C brands sell directly to their consumers, allowing them to maintain greater control over pricing, branding, customer experience, and marketing.

This model has gained immense popularity due to advancements in e-commerce, digital marketing, and consumer behaviour shifts, where people prefer personalised shopping experiences and direct engagement with brands.

Key Characteristics of D2C

  • Direct sales to customers, bypassing intermediaries.
  • High reliance on digital marketing and social media.
  • Personalised customer experience and strong brand identity.
  • Subscription-based or direct-selling models.

How Does D2C Work?

D2C businesses follow a structured approach to take products from concept to consumer while optimising every step for efficiency and customer satisfaction.

  1. Product Development – Companies design and manufacture their products.
  2. Branding & Marketing – Strong online presence, leveraging social media and influencers.
  3. Sales & Distribution – Selling through their websites, pop-up stores, or direct retail.
  4. Customer Engagement – Providing personalised service and direct interactions.

D2C Example

A great example of a successful D2C brand is Nike. While Nike does sell through retailers, it has aggressively expanded its direct-to-consumer channels through its website, exclusive stores, and apps, allowing for greater control over branding, pricing, and customer experience.

Understanding B2C (Business-to-Consumer)

The Business-to-Consumer (B2C) model is one of the most common and traditional business structures, where companies sell products or services directly to individual customers. B2C businesses can operate through brick-and-mortar stores, e-commerce platforms, third-party marketplaces, and direct retail chains.

This model focuses on high-volume sales, competitive pricing, and broad customer reach. Unlike D2C brands, which manage their own sales channels, B2C companies often partner with retailers and online marketplaces to distribute their products.

Key Characteristics of D2C

  • Direct sales to customers, bypassing intermediaries.
  • High reliance on digital marketing and social media.
  • Personalised customer experience and strong brand identity.
  • Subscription-based or direct-selling models.

How Does D2C Work?

D2C businesses follow a structured approach to take products from concept to consumer while optimising every step for efficiency and customer satisfaction.

  1. Product Development – Companies design and manufacture their products.
  2. Branding & Marketing – Strong online presence, leveraging social media and influencers.
  3. Sales & Distribution – Selling through their websites, pop-up stores, or direct retail.
  4. Customer Engagement – Providing personalised service and direct interactions.

B2C Example

A classic example of a B2C business is Amazon. Amazon provides a vast range of products from multiple sellers, offering convenience and variety to end consumers without directly manufacturing most of the products it sells.

Top 5 Benefits of D2C

  1. Higher Profit Margins – Eliminates middlemen, allowing businesses to retain higher revenues.
  2. Direct Customer Insights – Enables data collection for better personalisation and marketing.
  3. Better Brand Control – Full control over branding, messaging, and customer experience.
  4. Efficient Inventory Management – Greater flexibility in managing stock and production.
  5. Stronger Customer Relationships – Builds brand loyalty through direct interactions.

5 Limitations of D2C You Can’t Ignore

  1. High Customer Acquisition Costs – Digital advertising and influencer marketing can be expensive.
  2. Intense Competition – Direct sales require brands to stand out in a crowded market.
  3. Logistics and Fulfillment Challenges – Managing deliveries and returns can be complex.
  4. Reliance on Digital Marketing – Success depends on strong online marketing strategies.
  5. Customer Service Demands – Requires robust support teams to handle queries and complaints.

5 Incredible Benefits of B2C

  1. Larger Customer Base – Mass-market appeal leads to high sales volume.
  2. Faster Sales Cycles – Quick purchase decisions without prolonged relationship-building.
  3. Lower Operational Costs – Retailers handle distribution, reducing overhead expenses.
  4. Multiple Sales Channels – Products available in stores, online, and via third-party platforms.
  5. Increased Brand Visibility – Established brands enjoy widespread recognition.

5 Major Drawbacks of B2C You Need To Know

  1. High Competition – Many brands compete for the same audience.
  2. Lower Customer Loyalty – Customers may switch brands based on price or availability.
  3. Price Sensitivity – Discounts and competitive pricing play a significant role.
  4. Increased Marketing Costs – Requires large advertising budgets to stay competitive.
  5. Logistical Challenges – Managing supply chains across multiple locations can be complex.

Choosing Between D2C and B2C

Selecting the right business model depends on various factors, including brand strategy, market reach, and operational capabilities. Here’s a breakdown to help businesses decide between Direct-to-Consumer (D2C) and Business-to-Consumer (B2C):

1. Business Goals

  • D2C is ideal for brands that want full control over branding, pricing, and customer relationships. It allows companies to build a loyal customer base and gather first-party data for personalised marketing.
  • B2C works well for businesses that prioritise high-volume sales and broad market penetration. It enables companies to leverage retailer networks for distribution and scalability.

2. Target Audience

  • D2C is more suited for niche markets, such as luxury products, sustainable goods, or tech gadgets, where direct customer engagement is crucial.
  • B2C caters to a mass-market audience, making it ideal for FMCG (Fast-Moving Consumer Goods), electronics, fashion, and essential consumer products.

3. Marketing Approach

  • D2C relies heavily on digital marketing, influencer collaborations, and social media engagement. Brands must invest in performance marketing (SEO, PPC, email campaigns) to attract and retain customers.
  • B2C focuses on mass advertising through traditional media (TV, print, billboards), large-scale promotions, and brand partnerships to maximise reach.

4. Operational Capabilities

  • D2C demands robust logistics, warehousing, and last-mile delivery capabilities since brands manage order fulfilment directly.
  • B2C benefits from retailer partnerships that handle inventory, distribution, and customer service, reducing operational complexity.

5. Profitability Model

  • D2C offers higher profit margins since it eliminates middlemen. However, it requires a significant initial investment in technology, marketing, and fulfilment infrastructure.
  • B2C generates revenue through bulk sales and retailer partnerships. While margins may be lower, brands benefit from established distribution networks and faster scalability.

How Razorpay Rize Empowers D2C and B2C Businesses

Razorpay Rize is a dedicated ecosystem designed to support and accelerate the growth of both D2C and B2C businesses. Whether you're a startup launching a direct-to-consumer brand or a scaling business selling through retailers, Rize provides the essential tools, resources, and community support to help you succeed.

Conclusion

Both D2C and B2C models have unique advantages and challenges. Understanding these key differences helps businesses make informed decisions about their go-to-market strategies.

For brands that prioritise control over branding, pricing, and customer experience, D2C offers the perfect route by cutting out intermediaries and selling directly to consumers. It allows for personalised engagement, higher profit margins, and data-driven marketing strategies.

On the other hand, the B2C model benefits from wide-scale distribution, existing retail networks, and established consumer trust. Businesses leveraging third-party marketplaces, physical retail stores, and large-scale advertising campaigns can reach a broader audience quickly.

Frequently Asked Questions

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Private Limited Company
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  • Businesses looking to issue shares
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  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

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Private Limited Company
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  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


One Person Company
(OPC)

1,499 + Govt. Fee
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  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

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  • Businesses seeking investment through equity-based funding


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  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

Frequently Asked Questions

Are D2C and B2C the same?

No, D2C (Direct-to-Consumer) and B2C (Business-to-Consumer) are not the same. While both models sell products directly to consumers, D2C brands bypass intermediaries (like retailers and marketplaces) and sell directly via their own websites, social media, or exclusive stores. B2C, on the other hand, often involves third-party retailers, wholesalers, and e-commerce marketplaces to reach customers.

Which model offers higher profit margins?

D2C generally offers higher profit margins because businesses sell directly to customers without intermediaries, avoiding retailer markups and commission fees. However, D2C requires higher investment in brand building, marketing, and logistics, whereas B2C benefits from established retail networks and mass distribution but operates on lower margins.

Can a company use both B2C and D2C models?

Yes, many companies use both models to maximise reach and revenue. A hybrid approach allows businesses to leverage B2C channels for scale and visibility while maintaining D2C for customer loyalty, personalised experiences, and better profit margins.

Why do brands choose the D2C approach?

Brands opt for D2C for several reasons:

  1. Greater control over branding, pricing, and customer experience.
  2. Higher profit margins by eliminating middlemen.
  3. Direct customer relationships, leading to better data insights and personalisation.
  4. Faster market adaptation, allowing businesses to launch new products without retailer dependencies.
  5. Customer loyalty and engagement, as brands can build direct trust with their audience.

What is the difference between B2B vs B2C vs D2C?

Brands opt for D2C for several reasons:

B2B B2C D2C
Target audience Sells to other businesses Sells to end consumers Sells directly to consumers, bypassing retailers
Sales channel Direct sales, wholesalers, enterprise deals Retail stores, online marketplaces Brand websites, social media, exclusive stores
Example Salesforce, Shopify Amazon, Zara Assembly, Nat Habit

Eashita Maheshwary

With nearly a decade of building and nurturing strategic connections in D2C space, Eashita is a business growth strategist known for turning networks into revenue, relationships into partnerships, and ideas into actionable growth.

A three-time founder across gender diversity, investing, and real estate-hospitality sectors, Eashita Maheshwary brings a unique blend of entrepreneurial empathy and ecosystem expertise. Now focused on helping startups and businesses scale, she specializes in enabling growth through partnerships with a proven track record of working across geographies like India and the Middle East.

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What is Holding Company: Types, Advantages, How to Start & More

What is Holding Company: Types, Advantages, How to Start & More

A holding company is a business entity that owns and controls other companies by keeping a majority stake in their voting shares. These companies don't make products, sell services, or take part in daily operations. They manage their subsidiaries strategically while letting them run independently.

The parent organization controls its subsidiaries through ownership. Company law states that a company controlling another becomes a holding company, and the company under control becomes its subsidiary. Companies can gain this control in two ways:

  1. They can buy enough voting stock in an existing company to influence decisions
  2. They can create a new corporation and keep all or some of its shares

A holding company needs more than 50% of voting shares for guaranteed control. Sometimes, they can influence decisions with just 10% ownership, based on how other shares are distributed. Subsidiaries that a holding company fully owns are called "wholly owned subsidiaries".

The holding company's relationship with its subsidiaries has a unique feature - they remain legally separate. Both entities maintain their independence despite the parent company's control. This separation protects the parent company's assets if a subsidiary runs into financial or legal trouble.

Holding companies come in different types:

  1. Pure holding companies only own shares in other companies without running any business operations
  2. Mixed holding companies control subsidiaries while running their own business operations

This structure helps companies protect their assets and grow through diverse investments. The model became popular during America's Industrial Revolution. Railroad tycoon J.P. Morgan used it to unite control over multiple railway lines while keeping them as separate operating entities.

Table of Contents

What is the Purpose of a Holding Company?

Holding companies do much more than just own other businesses. These companies don't make products or provide services directly, but they serve many important business functions that make them valuable organizational structures.

Strategic Control and Investment Management

A holding company's main purpose centers on controlling subsidiaries through majority stock ownership. The company gains the most important influence over operations, policies, and management decisions by buying controlling shares (usually more than 50%) in other companies. This setup lets it guide overall strategy without getting caught up in day-to-day operations.

Asset Protection and Risk Mitigation

Companies create holding structures to build a protective wall between assets and operational risks, and with good reason too. This arrangement protects against financial risks and legal issues by keeping subsidiaries as separate legal entities. If one subsidiary goes bankrupt, creditors can't go after the holding company or other subsidiaries for payment.

Financial Flexibility and Resource Allocation

Holding companies are skilled at managing resources across their portfolio. They can:

  • Move profits from cash-rich subsidiaries to support growth in other units
  • Buy new businesses at better rates than using outside funding
  • Get better deals with suppliers or lenders by using their combined size and resources

Tax Efficiency and Planning

This structure offers great tax benefits, especially when moving money between entities. C Corporation subsidiaries can pay dividends to their holding company without tax implications for the parent company. It also helps that holding companies can file consolidated tax returns where profits from one subsidiary offset another's losses, which might lower the overall tax bill.

Succession Planning and Growth

Family businesses and entrepreneurs planning ahead find that holding companies make easier transitions between generations through tools like estate freezes. The structure also helps attract investors or partners to individual subsidiaries since each one operates independently with protected liability.

Features of a Holding Company

Holding companies stand out from regular operational businesses in several ways. They work through controlling interest ownership, which means they hold more than 50% of their subsidiaries' voting shares. This ownership lets them influence major decisions without getting involved in daily operations.

Legal separation between holding companies and their subsidiaries is a vital feature. Each entity keeps its own legal identity even though they're connected through ownership. This means creditors can't go after the parent company if a subsidiary goes bankrupt. The arrangement keeps financial risks contained within each business unit.

These companies come in different shapes and sizes. Pure holding companies only own and manage other businesses. Mixed holding companies both own subsidiaries and run their own operations. Some operate as financial holding companies that focus on owning banks or insurance companies.

The centralized control structure helps holding companies coordinate core functions in a variety of operations. Here's what they do:

  • Direct strategic planning and resource allocation across the corporate family
  • Manage capital distribution among subsidiaries
  • Control subsidiary board composition and appointment of directors
  • Make major policy and financial decisions for subsidiaries

These companies make money through passive revenue streams from their subsidiaries. This includes dividends, interest payments, distributions, and rental income. They might also earn extra money by providing back-office support to their subsidiaries.

Asset protection adds another layer of value. Holding companies often keep valuable assets like real estate, patents, trademarks, and intellectual property separate from their other companies. This strategy protects these assets from day-to-day business risks.

Tax benefits make these structures even more attractive. Holding companies can file consolidated returns and manage finances strategically. They offset losses in one subsidiary against profits in another, which often reduces their overall tax burden.

How Does a Holding Company Work?

A holding company's core purpose is to control other businesses rather than run operations directly. These companies work by buying enough voting stock in other companies to control them without managing their daily operations.

Companies can become holding entities in two ways. They can buy enough voting shares in existing companies to control them. They can also create new corporations and keep all or some of their shares. While 50% ownership ensures control, companies can influence decisions with just 10% ownership, depending on how other shares are distributed.

The bond between a holding company and its controlled corporations creates a parent-subsidiary relationship. This setup lets the parent company maintain oversight while subsidiaries run independently. Each entity has specific roles:

The Holding Company:

  • Determines strategic direction and policies
  • Selects board members and executives
  • Controls major financial choices
  • Delivers centralized support services
  • Distributes resources to subsidiaries

The Subsidiaries:

  • Run business operations
  • Lead their management teams
  • Make daily business choices
  • Work independently within guidelines

Holding companies make money through their subsidiaries' dividends, distributions, interest payments, and rental fees. Some also charge for administrative services they provide.

Two distinct types of holding companies exist based on how they operate. Pure holding companies only own stakes in other companies without running any operations. Mixed holding companies both control other businesses and run their own operations.

This structure creates an effective balance between central control and operational freedom. Each part of the organization can focus on what it does best.

Holding Company : Subsidiary Company Relationship

A holding company and its subsidiaries share a unique bond that balances control with legal independence. The Supreme Court of India's landmark judgment in Vodafone International Holdings BV v. Union of India made this clear: "A company is a separate legal persona and the fact that all its shares are owned by one person or by the parent company has nothing to do with its separate legal existence."

The holding-subsidiary relationship emerges through two main tests under Section 2(87) of the Companies Act, 2013:

  • The holding company's control over the subsidiary's board composition
  • The holding company's exercise or control of more than half the total voting power

Subsidiaries remain distinct entities rather than extensions of their parent companies. Each maintains its own legal identity with separate assets, liabilities, and management structures. The Supreme Court emphasized this point: "If the owned company is wound up, the liquidator, and not its parent company, would get hold of the assets of the subsidiary."

Legal restrictions help maintain integrity within this relationship. Section 19 of the Companies Act prohibits subsidiaries from holding shares in their holding company. The law allows limited exceptions when a subsidiary acts as a legal representative or trustee, or owned shares before becoming a subsidiary.

Separate legal identities create a vital liability shield between entities. A subsidiary's financial troubles do not allow creditors to seek compensation from the holding company or other subsidiaries.

Most subsidiaries operate with significant autonomy in daily operations, though holding companies influence major decisions. This balanced approach lets subsidiaries focus on specific markets or business lines while receiving strategic guidance and financial support from their parent company.

Types of Holding Companies

Businesses can structure holding companies in different ways to meet their goals and comply with regulations. A clear understanding of these classifications helps business owners pick the right structure that aligns with their organization's needs.

Pure Holding Companies exist solely to own shares in other companies. These companies don't run any business operations themselves. They make money from dividends, interest payments, or capital gains from their ownership stakes in other businesses.

Mixed Holding Companies play a dual role in the business world. These companies, also known as holding-operating companies, own other businesses while running their own operations. We call them conglomerates when they operate in completely different industries from their subsidiaries. Microsoft Corporation shows this perfectly - they create software and own stakes in other tech companies.

Immediate Holding Companies sit in the middle of corporate structures. Another holding company controls them, yet they maintain voting rights and direct control over their subsidiaries. This creates distinct management layers in a multi-tiered ownership setup.

Intermediate Holding Companies work as both parent and subsidiary at the same time. Large multinational organizations often use them as bridge entities to manage regional operations and optimize taxes. These companies benefit from greater privacy since they don't need to publish their financial records.

Industry-specific Holding Companies put all their investments into one sector where they have deep expertise. Comcast Corporation demonstrates this in media and entertainment as it owns NBCUniversal, Xumo, SkyNews, and Telemundo.

Financial Holding Companies fall under special regulations because they own banks, financial institutions, or insurance companies. These face different rules than standard holding companies.

Examples of a Holding Company

Major corporations around the world show how holding companies work in practice. These ground examples demonstrate this business model's success in different industries.

Alphabet Inc. ranks among the world's most prominent holding companies. The company came to life in 2015 when Google became its subsidiary. Alphabet now owns Google and many technology businesses. The company generated 85% of its revenue from advertising in 2018. Its consolidated revenue reached $21.7 billion with a net income of $6.4 billion in 2021. This new structure lets Google concentrate on its core business while Alphabet manages subsidiaries like Calico, DeepMind, Waymo, and Verily.

Berkshire Hathaway shines as another successful holding company model under Warren Buffett's guidance. The company started as a textile manufacturer in 1839 and grew into one of the world's largest holding companies. Its shares now command premium market prices. Berkshire Hathaway controls more than 80 subsidiaries in sectors of all types from insurance (GEICO) to energy, transportation, and consumer goods (Duracell).

The financial world saw JPMorgan Chase & Co. emerge from JPMorgan and Chase Manhattan Bank's merger in 2000. This banking giant now controls over 40 subsidiaries in asset management, investment banking, and commercial banking.

Sony Corporation runs its multinational operations from Tokyo. This 76-year-old entertainment, electronics, and gaming powerhouse reported revenue of ¥8.999 trillion ($6.87 billion) in 2021. Sony's key subsidiaries include Sony Electronics, Sony Interactive Entertainment, and Sony Pictures Entertainment.

Reliance Industries leads India's private sector with 374 subsidiaries and 150 associate companies as of 2021. The company started in textiles and expanded to energy, telecommunications, retail, and petrochemicals.

Uses of a Holding Company

Holding companies do more than just control stakes in other businesses. These entities provide versatile solutions that go beyond simple ownership, making them attractive structures for both entrepreneurs and corporations.

Asset protection stands out as a core benefit of holding companies. They create a protective barrier against liability by keeping valuable assets separate from operating companies. Each subsidiary becomes responsible for its own debts—not the holding company. This setup stops creditors from accessing assets under the parent company when collecting debts or making legal claims.

The structure works great for risk management by keeping business units separate. When one subsidiary faces financial troubles or legal issues, other parts stay safe. This protection becomes especially valuable when you run businesses across different industries with unique risk profiles.

Holding companies help substantially with tax optimization. Their strategic structure allows you to:

  • Reduce overall tax liabilities
  • Offset profits from one subsidiary with losses from another
  • Arrange entities in jurisdictions with favorable tax rates
  • Apply efficient tax strategies, especially with multiple trading companies

These companies protect both financial assets and intellectual property. The parent company can hold and license valuable IP like trademarks, copyrights, and patents to subsidiaries, keeping these vital assets safe from day-to-day risks.

Additional benefits include operational efficiency through central management, strategic acquisitions through subsidiary companies, and better financial leverage with broader access to credit and capital. This structure gives you amazing flexibility for growth, development, and succession planning.

Holding companies boost business structure flexibility by keeping key assets at the parent level. This setup lets the group invest in new ventures or exit existing ones while protecting core assets and overall business value.

Assets Necessary for a Holding Company

A successful holding company needs specific assets and smart management practices. The company's asset portfolio includes strategic acquisitions that work both as operational tools and protective measures.

Subsidiary ownership creates the foundation of any holding company. Companies achieve this through majority stock ownership in other businesses. This gives the parent company power to guide subsidiary operations without getting involved in daily tasks.

The company's intellectual property makes up another crucial asset group that covers:

  • Patents protecting inventions and innovations
  • Trademarks safeguarding brand names, logos, and commercial symbols
  • Copyrights covering original creative works including literary, musical, and artistic creations

Real estate makes up much of a holding company's asset portfolio. Property investments create value in two ways: they appreciate over time and generate rental income. Subsidiaries can lease these properties as needed while the assets stay protected from creditors and operational risks.

Physical assets bring additional value through plant equipment, machinery, and company vehicles. Smart holding companies keep these valuable operational assets separate from subsidiaries. They lease them back when needed and protect them from potential business risks.

Financial investments complete the holding company's asset structure. Diverse holdings in stocks, bonds, and other securities help create income beyond subsidiary operations.

This asset structure shows its true value in risk management. Valuable assets at the holding company level stay protected from creditors if subsidiaries face financial trouble. The structure helps businesses separate high-risk operations from low-risk ones effectively.

Cash reserves remain vital to fund investments and operations. This money gives companies the freedom to chase new opportunities or help existing subsidiaries when they need support.

Benefits of a Holding Company

A well-laid-out holding company structure offers compelling advantages that go way beyond the reach and influence of simple corporate organization. Let's take a closer look at the benefits that make entrepreneurs and investors gravitate toward this business model.

Asset Protection serves as the life-blood benefit. Companies create an effective liability shield by keeping valuable assets in a holding company separate from operating entities. Creditors cannot reach assets held by the parent company or other subsidiaries if one subsidiary faces financial trouble or legal challenges. This protection covers physical property, intellectual property, and equipment vital to business operations.

Tax Optimization emerges as another powerful incentive. Holding companies can file consolidated tax returns, which allows losses in one subsidiary to offset profits in another. On top of that, it lets C Corporation subsidiaries pay dividends to their holding company without creating tax liability for the parent company. These mechanisms cut the overall tax burden substantially across the corporate structure.

Strategic Control with Minimal Investment helps entrepreneurs manage multiple businesses with ease. Business owners can expand their influence with less capital since a holding company needs only a 51% share to control each subsidiary.

Resource Allocation Flexibility proves to be a hidden advantage. Parent companies can move profits from cash-rich subsidiaries to stimulate growth opportunities in other units. They can also buy new businesses at lower costs than through external funding. This internal financing capability creates remarkable operational agility.

Centralized Management cuts administrative overhead through shared services. Subsidiaries can focus on core operations while getting cost-efficient support services by combining functions like finance, human resources, and marketing at the holding company level.

Succession Planning becomes easier with a holding company structure. Business owners can hand over operational control to the next generation gradually while retaining strategic oversight. This makes leadership transitions smoother for family businesses.

Risk Diversification safeguards the overall enterprise by spreading investments in a variety of industries and business models. This portfolio approach builds resilience against market swings affecting specific sectors.

Disadvantages of a holding company

High setup and maintenance costs: Requires separate formation fees, compliance filings, tax returns, and audits for each entity, increasing legal and accounting expenses.

Operational complexity: Managing multiple subsidiaries across different industries or regions can be overwhelming and inefficient.

Lack of industry expertise: Central leadership may lack sufficient knowledge of each sector, leading to poor strategic decisions.

Conglomerate discount: The market may undervalue the holding company compared to the sum of its parts, due to inefficient capital allocation.

Minority shareholder issues: Holding company control may override the interests of minority stakeholders in subsidiaries.

Risk of veil piercing: Inadequate separation of finances and records between entities can expose the holding company to legal liabilities.

Internal conflicts: Tensions may arise between parent and subsidiary leadership, especially when autonomy is restricted.

How do Holding Companies Make Money?

Holding companies work differently from regular businesses that sell products or services. They make money through different financial channels and take a relaxed approach to daily operations.

Dividends from subsidiaries are the foundations of how holding companies earn revenue. These companies receive regular dividend payments as major shareholders from their subsidiary companies' profits. This creates a steady flow of passive income that needs minimal oversight.

Among other income sources, these companies provide loans to their subsidiaries and earn interest payments. This helps subsidiaries grow without giving up ownership while creating additional revenue streams.

Intellectual property management brings in much of their income. These companies own valuable trademarks, patents, and copyrights that they license to subsidiaries or other companies to collect royalty payments or licensing fees.

Most holding companies earn management fees by offering centralized services to their subsidiaries such as:

  • Consulting and strategic planning
  • Legal and administrative support
  • Human resources and recruitment
  • Financial management and accounting

Companies can generate substantial one-time income through capital gains when they sell subsidiary shares at a profit. These calculated sales become an important revenue source.

Real estate ownership lets holding companies earn steady rental income by leasing properties to subsidiaries. This setup protects valuable assets at the parent company level.

Tax benefits make this structure attractive. Companies that own 80% or more of their subsidiaries can submit consolidated tax returns. This allows them to balance losses in one subsidiary against profits in others and reduce their overall tax burden.

Indian holding companies enjoy specific advantages. They can get tax exemptions on dividend income from subsidiaries under certain conditions in the Income Tax Act. This makes the holding company structure especially appealing to Indian business groups.

Does a Holding Company Pay Income Tax in India?

Indian holding companies must pay income tax on their worldwide earnings, just like other businesses. The Income Tax Act of 1961 provides the taxation framework that addresses their unique structure.

These companies pay standard corporate tax rates of 30% on their net income. A reduced 25% rate benefits smaller holding companies with annual turnover up to ₹400 crore. Companies can also choose a 22% tax rate under Section 115BAA (effectively around 25.17% with surcharge and cess) by giving up certain exemptions and deductions.

The tax structure has these additional components:

  • Surcharge ranging from 7% to 12% based on taxable income
  • Health and Education Cess at 4% on tax amount including surcharge

India removed the Dividend Distribution Tax system in April 2020. Dividends from subsidiaries now count as the holding company's taxable income. Section 80M helps prevent double taxation within corporate groups by allowing deductions for dividends distributed to shareholders.

Let's look at an example: A holding company gets ₹10 lakh as dividends from its subsidiary and gives ₹8 lakh to its shareholders. The company can claim a deduction of ₹8 lakh under Section 80M.

Capital gains tax depends on how long assets are held:

  • Normal corporate rates apply to short-term gains (assets held <12 months for shares)
  • Long-term gains on listed equity shares above ₹1 lakh get taxed at 10% without indexation

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Registration of a Holding Company in India : A Step-By-Step Guide

Indian holding companies must pay income tax on their worldwide earnings, just like other businesses. The Income Tax Act of 1961 provides the taxation framework that addresses their unique structure.

Step 1: Choose an Appropriate Company Structure

Business owners should select a suitable entity type for their holding company. Most entrepreneurs choose either a Private Limited Company or Limited Liability Partnership (LLP) structure based on their business goals and operational scale.

Step 2: Get Essential Identification Numbers

The registration process needs two mandatory identifiers:

Step 3: Select and Reserve a Company Name

Your holding company's name must comply with Ministry of Corporate Affairs (MCA) guidelines. The SPICe+ Part A form submission on MCA's portal helps secure name approval. The name should match your business objectives and stand unique.

Step 4: Prepare Essential Constitutional Documents

The Memorandum of Association (MOA) and Articles of Association (AOA) need specific provisions for a holding company structure. These documents should include:

  • Information about assets held in subsidiaries
  • Names of subsidiary companies
  • Shareholding pattern in each subsidiary
  • Share capital details
  • The holding company's rights over its subsidiaries

Step 5: File for Incorporation

The SPICe+ Part B form on MCA's portal needs completion with your MOA, AOA, and other required documents like registered office address proof and director declarations.

Step 6: Post-Registration Compliance

The Certificate of Incorporation comes with your Corporate Identification Number (CIN). You should then get your PAN, TAN, set up a corporate bank account, and register for GST if needed for full regulatory compliance.

Expert legal advisors can help you understand the complex requirements specific to India's holding company structures.

Conclusion

Holding companies offer strategic advantages, including asset protection, tax efficiency, and centralized control while allowing subsidiaries to operate independently. They are effective for growth, risk management, and wealth preservation, but require careful evaluation of business objectives, setup costs, and compliance. Key points include:

  • Evaluate if scale and diversity justify administrative work.
  • Valuable for family businesses planning succession and those with intellectual property.
  • Consider "conglomerate discount" and minority shareholder conflicts.
  • Strategic asset allocation is a major benefit, spreading operational risks across separate entities.
  • Professional guidance is essential for corporate structuring, tax planning, and legal compliance.

With proper planning, holding companies can enhance business protection and growth for future generations.

Frequently Asked Questions

Let's tackle some common questions about holding companies to clear up any confusion.

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Frequently Asked Questions

What is the scope of a holding company?

A holding company can work in just about any industry or business sector. These companies control portfolios in everything from tech and manufacturing to real estate and finance. This setup works great for entrepreneurs who want to grow their presence in different markets or strengthen their supply chain. The only real limits come from rules in certain sectors like banking, where you need special licenses and must meet compliance requirements.

Which is the best holding company in India?

Recent performance metrics show Reliance Industries Limited as one of India's top holding companies, with a market cap over ₹17 lakh crore. Other big players include Tata Sons, which controls more than 30 major companies across 10 business sectors, Aditya Birla Group, and Bajaj Holdings & Investment Ltd. The "best" choice depends on what you want from your investment - some companies excel at paying dividends, while others focus on growing capital or spreading risk.

Why is a holding company good?

Holding companies excel at protecting assets by creating separate legal entities. This structure gives you flexibility in tax planning, makes succession planning easier for family businesses, and helps allocate resources efficiently among subsidiaries. You can also control multiple businesses without spending too much capital since you only need majority shares instead of full ownership.

What is the difference between a holding company and an operating company?

The main difference lies in what they do day-to-day. Holding companies own assets and control other businesses without running daily operations. Operating companies, on the other hand, actively make products or provide services to customers. Holding companies focus on big-picture decisions and resource allocation, while operating companies handle the nuts and bolts of production, marketing, and customer service.

Who owns a holding company?

People, families, institutional investors, or even other companies can own holding companies. These ownership structures range from private entities (often family-run) to public corporations with thousands of shareholders. The main stakeholders usually have enough voting shares to control major decisions about buying, selling, and long-term strategy.

What is a holding company vs investment company?

Holding companies aim to get controlling interests (usually majority stakes) in their subsidiaries to guide management decisions. Investment companies usually buy smaller positions in multiple businesses just to make money rather than control operations. On top of that, investment companies must follow stricter securities laws and deal with different tax rules than regular holding companies.

Akash Goel

Akash Goel is an experienced Company Secretary specializing in startup compliance and advisory across India. He has worked with numerous early and growth-stage startups, supporting them through critical funding rounds involving top VCs like Matrix Partners, India Quotient, Shunwei, KStart, VH Capital, SAIF Partners, and Pravega Ventures.

His expertise spans Secretarial compliance, IPR, FEMA, valuation, and due diligence, helping founders understand how startups operate and the complexities of legal regulations.

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 Difference Between Sole Proprietorship and One Person Company

Difference Between Sole Proprietorship and One Person Company

When deciding between a One Person Company (OPC) and a Sole Proprietorship (SP), understanding their core differences is crucial. An OPC is a legal entity with limited liability, separate from its owner, which can be beneficial for protecting personal assets. In contrast, a Sole Proprietorship is not a separate legal entity; here, the owner bears full responsibility for business liabilities, making it simpler but riskier.

Factors such as liability, compliance requirements and tax benefits may impact your choice between OPC and SP. While OPC offers better legal protection, SP provides simplicity and minimal regulatory obligations.

This guide will evaluate opc vs sole proprietorship in detail. 

Table of Contents

What is One Person Company (OPC)?

A One Person Company (OPC) is a company structure in India that allows a single individual to establish a business with limited liability. It provides the benefits of a corporate entity while retaining the simplicity of sole ownership.

Unlike a sole proprietorship, an OPC is a separate legal entity. This means it can own assets, enter into contracts, and protect the owner's personal assets from business liabilities.

OPCs operate under regulatory requirements similar to private limited companies but are tailored for single ownership. Additionally, the member must appoint a nominee to take over the business in case of the owner's incapacity or death.

What is Sole Proprietorship?

A sole proprietorship is a simple business structure, where the business is owned and managed by one individual. This makes it ideal for small businesses or individual entrepreneurs. The meaning of a sole proprietor is essentially someone who is the sole beneficiary of all business profits and is personally liable for any debts incurred by the business. There is no particular Sole Proprietorship Act in India. 

Unlike a One Person Company, a sole proprietorship does not separate the business entity from the owner. This means that all legal, financial and operational responsibilities rest with the proprietor, who has full control over decision-making and retains all profits.

Operating as a sole proprietor allows for flexibility and ease in starting or closing a business. There are minimal regulatory formalities, although certain licences may be required for specific sectors, like medical or food services. 

One Person Company vs Sole Proprietorship

Here is a detailed analysis of the difference between sole proprietorship and one person company:

Criteria Sole Proprietorship One Person Company (OPC)
Definition An unincorporated business owned and operated by a single individual, making it the simplest business form. A business structure introduced under the Companies Act 2013, allowing a single person to own a company with limited liability.
Liability The owner has unlimited personal liability, meaning their personal assets are at risk for business debts. Offers limited liability protection to the owner, so personal assets are generally safeguarded from business liabilities.
Formation and Compliance Minimal formalities required for setup, as it is not registered under any specific act. Requires registration with the Registrar of Companies (RoC) and submission of documents like MoA and AoA.
Continuity Business depends entirely on the owner’s existence; it ends if the owner dies or is incapacitated. Separate legal entity status allows the OPC to continue even if the owner passes away, with a nominee assuming control.
Fundraising Limited to personal savings, bank loans or funds from informal sources, which can hinder growth. Better positioned for fundraising through equity shares, allowing more potential for expansion.
Taxation Income is taxed as per individual income tax slabs, making tax management straightforward. Taxed as a company with applicable corporate tax rates, requiring additional annual filings with RoC.
Business Name Generally uses the owner’s name or a trade name, with no specific suffix required. Must include “OPC” in the company name, as mandated by law.

Sole Proprietorship Advantages and Disadvantages

Advantages of Sole Proprietorship

Quick Decision-Making

With full control, the sole proprietor can make prompt decisions, aiding responsiveness and agility in business operations.

Confidentiality

All business information remains private to the owner, enhancing operational discretion.

Ease of Formation and Low Costs

Starting a sole proprietorship involves fewer legal requirements, keeping setup costs low.

Direct Incentives

The owner retains all profits, providing direct motivation for business success.

Disadvantages of Sole Proprietorship

Unlimited Liability

The proprietor’s personal assets can be used to cover business debts, increasing financial risk.

Limited Access to Capital

Raising funds can be challenging, as sole proprietors often rely on personal savings or small loans.

Lack of Business Continuity

The business may end with the owner's incapacity, death or insolvency, impacting long-term stability.

Limited Specialisation

Managing all aspects of the business alone can hinder growth and focus on key areas.

One Person Company (OPC) Advantages and Disadvantages

Advantages of One Person Company

Limited Liability

The owner's liability is limited to the capital invested, safeguarding personal assets from business debts.

Separate Legal Entity

Being legally distinct enhances the company's credibility and professionalism.

Tax Benefits

OPCs enjoy certain tax benefits, such as lower rates and deductions on business expenses.

Single Ownership with Control

The owner retains full control over operations, simplifying decision-making.

Disadvantages of One Person Company

Limited Funding Options

OPCs cannot raise funds from the public, which may restrict growth opportunities.

Compliance Requirements

Annual filings, account maintenance and meetings are required, adding to operational tasks.

Nominee Requirement

The need for a nominee can be limiting for owners wanting complete control.

Naming Restrictions

"One Person Company" must be part of the company’s name, reducing flexibility in branding.

Frequently Asked Questions:

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Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
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Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

Frequently Asked Questions

Which is better, OPC or sole proprietorship?

When evaluating one person company vs sole proprietorship, the decision depends on your business goals. An OPC offers limited liability, protecting personal assets and provides credibility as a separate legal entity, which may attract investors. In contrast, a sole proprietorship is simpler to set up with fewer compliance requirements, but the owner is personally liable for business debts. 

Can a sole proprietorship be converted to OPC?

Yes, a sole proprietorship can be converted to an OPC. The process involves registering a new OPC and transferring the business’s assets and liabilities, following the regulations laid out by the Ministry of Corporate Affairs (MCA).

What are the tax benefits of OPC?

An OPC enjoys various tax benefits compared to a sole proprietorship. For example, OPCs can claim deductions on business expenses, such as salaries, office rent and travel costs. Additionally, OPCs benefit from lower corporate tax rates compared to individual tax rates applicable to sole proprietorships. 

How is OPC taxed?

An OPC is taxed as a private limited company, subject to corporate tax rates rather than individual tax rates. The current corporate tax rate in India for domestic companies is typically lower than the personal income tax rate applicable to sole proprietorships. 

Why is OPC a private company?

An OPC is classified as a private company because it operates with a single owner and has similar structural features to a private limited company, such as limited liability, a separate legal entity and compliance requirements. 

Can a sole proprietorship have employees?

Yes, a sole proprietorship can hire employees. The business owner, however, remains personally liable for any obligations or liabilities arising from employment, as the structure lacks limited liability protection.

Is a one person company the same as sole proprietorship?

No, a one person company is not the same as a sole proprietorship. While a one person company has a separate legal entity, a sole proprietorship does not have it. Moreover, the liability of the owner is limited in a one person company, as opposed to a sole proprietorship, where the owner’s liability is unlimited. 

Mukesh Goyal

Mukesh Goyal is a startup enthusiast and problem-solver, currently leading the Rize Company Registration Charter at Razorpay, where he’s helping simplify the way early-stage founders start and scale their businesses. With a deep understanding of the regulatory and operational hurdles that startups face, Mukesh is at the forefront of building founder-first experiences within India’s growing startup ecosystem.

An alumnus of FMS Delhi, Mukesh cracked CAT 2016 with a perfect 100 percentile- a milestone that opened new doors and laid the foundation for a career rooted in impact, scale, and community.

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Partnership Deed for Firms in India: Format, Fees, Validity

Partnership Deed for Firms in India: Format, Fees, Validity

A Partnership Deed is a legal document that outlines the rights, responsibilities, and obligations of individuals forming a partnership.

Typically drafted at the beginning of the partnership, the deed includes essential details such as the business name, purpose, and location. It also incorporates various clauses that highlight details about the partners, including aspects such as profit-loss sharing, salary, interest on capital, drawings, and the procedures for admitting a new partner.

In this blog, we’ll talk about how the Partnership Deed acts as the foundation for all partnership operations.

Table of Contents

Format of a Partnership Deed

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The format of a partnership deed may vary based on the specific requirements of the partners and the nature of the business. However, a typical partnership deed includes the following essential elements:

  • Name of the Partnership:
    The official business name under which the partnership operates is stated, along with the physical address where the primary business activities occur. This section also highlights the duration of the partnership firm alongside the date of the commencement.
  • Details of the Partners:
    This section includes the full name, address, and relevant particulars of the Individuals participating in the Partnership.
  • Purpose:
    Here, the nature and scope of the business activities conducted by the partnership is clearly stated. The firm shall have the power to fulfill the objectives of thecompany and conduct any such lawful business activities.
  • Capital Contribution:
    The total capital of the firm and the individual share contributed by each partner are to be mentioned here. The contribution can be in cash, goods, or property on agreed values.
  • Profit and Loss Sharing:
    It clearly articulates the agreed-upon ratio or percentage in which profits and losses will be distributed among the partners.
  • Financial Decisions:
    It includes information such as the partners' salary and commission, permissive drawings from the firm for each partner, the interest payable to the firm on these drawings, partnership loans, and other relevant details.
  • Admission and Retirement of Partners:
    This part outlines the criteria and process for admitting new partners into the business. Similarly, it details the procedures for the retirement or withdrawal of existing partners.
  • Dispute Resolution:
    Procedures for resolving disputes among partners are established. This may include mechanisms for mediation or arbitration to address conflicts and maintain a harmonious partnership.
  • Dissolution:
    It states the conditions and procedures for the dissolution of the partnership which highlights the distribution of assets, settlement of liabilities, and the overall process of winding up the business.
  • Witnesses and Signatures:
    The partnership deed is formally executed with the signatures of all partners, and done in the presence of witnesses.

How to draft a Partnership Deed?

A partnership deed can be a verbal or written agreement outlining the rights, responsibilities, profit-sharing, and other obligations of the partners.

While it can be recorded verbally, it is highly advisable to formalize a written partnership deed with the Registrar of Firms as it aids in resolving potential disputes. It also proves beneficial for tax purposes and ensures the formal registration of the partnership firm.

  • The Partnership Deed, formulated by the partners, must be executed on stamp paper with a minimum value of Rs. 200, as per the Indian Stamp Act.
  • Each partner should retain a copy of the partnership deed for future reference.
  • Once stamped, the Partnership deed is attached with the application to the Registrar of Firms for formal registration and legal validation.

As per the Partnership Act, Registration of Partnership Firms is optional, but if you still choose to register your firm-

The application should be accompanied by essential documents, including a duly filled affidavit, a certified true copy of the Partnership Deed, and proof of ownership or a rental/lease agreement for the main business location.

Validity of the Partnership Deed

The validity of the firm is mentioned in the deed, whether it's for a limited period, for a specific project or for an unlimited period.

Note: A partnership deed that has been notarized alone does not hold legal validity in the event of legal disputes. However, if the partnership firm is formally registered with RoF, the partnership deed will be recognized as having legal standing.

Fees for the Partnership Deed in India

The Partnership Deed must be executed on a stamp paper with a minimum value of Rs. 200, as per the Indian Stamp Act.

However, Partnership registration fees vary among states due to different compliance requirements and stamp duty rates. The cost for registering a Partnership Firm ranges from Rs. 500 to Rs. 3000.

Note: Stamp duty is calculated based on partner contributions and follows state-specific regulations.

Alterations in the Partnership Deed

Partners have the flexibility to modify, alter, or change the partnership deed through mutual agreement. All partners are required to sign the amended deed.

Subsequently, the modified partnership deed should be registered at the Sub-Registrar's office, where the original deed was registered. Additionally, it is necessary to submit the modified deed to the Registrar of Firms for record-keeping purposes.

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BEST SUITED FOR
  • Service-based businesses
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Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

Frequently Asked Questions

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Smooth onboarding, seamless incorporation and a wonderful community. Thanks to the #razorpayrize team! #rizeincorporation
Dhaval Trivedi
Basanth Verma
shopeg.in
Exciting news! Incorporation of our company, FoxSell, with Razorpay Rize was extremely smooth and straightforward. We highly recommend them. Thank you Razorpay Rize for making it easy to set up our business in India.
@foxsellapp
#razorpayrize #rizeincorporation
Dhaval Trivedi
Prakhar Shrivastava
foxsell.app
We would recommend Razorpay Rize incorporation services to any founder without a second doubt. The process was beyond efficient and show's razorpay founder's commitment and vision to truly help entrepreneur's and early stage startups to get them incorporated with ease. If you wanna get incorporated, pick them. Thanks for the help Razorpay.

#entrepreneur #tbsmagazine #rize #razorpay #feedback
Dhaval Trivedi
TBS Magazine
Hey, Guys!
We just got incorporated yesterday.
Thanks to Rize team for all the Support.
It was a wonderful experience.
CHEERS 🥂
#entrepreneur #tbsmagazine #rize #razorpay #feedback
Dhaval Trivedi
Nayan Mishra
https://zillout.com/