Promoters of a Company: Meaning, Roles, and Legal Responsibilities

What is Proprietorship?

A sole proprietorship is the simplest form of business where a single individual owns, operates, and manages the business. It isn’t a separate legal entity, meaning the owner and the business are legally identical.

Key Characteristics:

• Full ownership and control: The proprietor has complete control over decisions.
• Unlimited liability: The owner is personally liable for all business debts and losses.
• No formal registration: In many cases, registration is optional, though GST or local licenses may be required.
• Limited access to capital: Raising funds from investors or banks is difficult due to a lack of legal status.
• Common use cases: Freelancers, small shop owners, consultants, and home-based businesses.

What is a Private Limited Company?

A Private Limited Company is a legally registered business entity under the Companies Act, 2013. It offers a distinct legal identity and limits the liability of shareholders to the amount invested in the company.

Key Features:

Following are the key features of a private limited company:

• Separate legal entity from its owners
• Limited liability for all shareholders
• Minimum 2 and maximum 200 shareholders
• Perpetual succession – continues to exist regardless of changes in ownership
• Preferred for scaling due to ease of raising funds, better governance, and investor confidence

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Ready to convert your business? Get expert assistance with company registration and start your private limited journey today.

Difference Between Proprietor and Private Limited Company

Law Governing the Conversion of Proprietorship into a Private Limited Company

The conversion is governed under:

• Companies Act, 2013 – Covers the registration and compliance of private limited companies.
  Income Tax Act, 1961 – Specifically Section 47(xiv), which allows tax-neutral transfer of assets from proprietorship to company, subject to conditions.

Key Legal Points:

• All assets and liabilities must be transferred to the company.
• The sole proprietor must hold at least 50% of the company’s shares for 5 years.
• The business must continue for a minimum of 5 years post-conversion.
• No benefit should accrue to the proprietor other than share allotment.

Benefits of Conversion from Proprietorship to Private Limited Company

Converting to a private limited company offers multiple strategic advantages:

• Limited Liability: Personal assets of owners are protected from business debts.
• Increased Credibility: Appears more professional to clients, vendors, and investors.
• Access to Funding: Equity funding becomes possible through share issuance.
• Separate Legal Identity: Contracts and property can be in the company’s name.
• Tax Benefits: Eligible for lower corporate tax rates and more deductions.
• Ownership Transfer: Shares can be transferred, making exit or succession easier.
• Improved Governance: Structured decision-making via the Board of Directors.

Requirements for Conversion

Here are the key requirements to convert a proprietorship into a private limited company:

• Legal Agreement: A takeover agreement must be executed to transfer the business.
• Memorandum of Association (MoA): Must include a clause to take over the existing business.
• Minimum Capital: While there is no fixed capital requirement, at least ₹1 lakh is commonly shown.
• Shareholding: The proprietor should hold at least 50% shares and voting rights post-conversion.
• Minimum Directors: At least 2 directors (including the proprietor).
• Asset Transfer: All tangible and intangible business assets must be transferred.

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Related Read: Difference between MOA and AOA

Prerequisites for Forming a Private Limited Company

Before converting, the following conditions must be fulfilled to form a Private Limited Company:

• Minimum 2 Directors: At least one must be a resident of India.
• Minimum 2 Shareholders: Can be the same as directors.
• DIN (Director Identification Number) for all directors.
• DSC (Digital Signature Certificate) for signing incorporation documents.
• Unique Name Approval through MCA's RUN or SPICe+ process.
• Registered Office Address: Proof of ownership or rent agreement with utility bill.

Conditions for Converting to a Sole Proprietorship

To legally convert a sole proprietorship into a private limited company, the following conditions must be satisfied:

1. Asset Transfer: All business assets must be transferred to the company without any monetary consideration except shares.
2. Shareholding Requirement: The Proprietor must own ≥50% of the total share capital.
3. No Other Benefits: No additional consideration, like cash or debt relief, is allowed.
4. Continuity of Business: The business must continue post-conversion for at least 5 years.
5. Valuation of Assets: Must be done by a Chartered Accountant to determine fair value.
6. Documentation: Legal agreement (slump sale or asset transfer) must be executed.

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Related Read: Difference Between Sole Proprietorship and One Person Company

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Documents Required for Conversion to Private Limited Company

Here’s a checklist of documents you’ll need:

For Proprietor (Now Director/Shareholder):

• PAN Card
• Aadhaar or Passport/Driver’s License
• Passport-sized photo
• Email and phone number
• Digital Signature (DSC)

For Business:

• Ownership/Rental proof of business premises
• Utility bill (not older than 2 months)
• NOC from the landlord if rented
• Statement of assets and liabilities (certified by a CA)

Procedure for Conversion of Proprietorship to Company

Follow these steps to convert your sole proprietorship into a private limited company:

Step 1: Name Reservation

Apply for the company name through RUN or SPICe+ Part A on the MCA portal.

Step 2: Get DSC

Obtain a Digital Signature Certificate (DSC) for all proposed directors.

Step 3: Draft MOA & AOA

• Include a clause in the Memorandum of Association (MoA) to take over the existing business.
• Prepare Articles of Association (AOA) for internal governance.

Step 4: File Incorporation via SPICe+

Submit SPICe+ forms (Part A and B) along with:

• PAN & TAN application
• MOA, AOA, declarations, affidavits, and other attachments.

Step 5: Execute Takeover Agreement

After the company's incorporation, a business takeover agreement must be signed between the proprietor and the company.

Step 6: Asset Transfer

Transfer all business assets and liabilities to the newly formed company.

Step 7: Post-Incorporation Tasks

• Open a company bank account
• Apply for GST, Shops & Establishment licenses (if required)
• File commencement of business (INC-20A) within 180 days

Frequently Asked Questions (FAQs)

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Eligibility

• For PRISM Phase-1:
  Any Indian citizen, including student innovators, can avail support to develop their novel ideas into demonstrable models/prototypes.
• For PRISM Phase-2:
  PRISM innovators who have demonstrated success or innovators who have proven their concepts with assistance from other government institutions or agencies.

Eligible Sectors for the Scheme

The proposals are encouraged to focus on sectors such as

• Green Technology
• Clean Energy
• Industrial Smart Materials
• Waste to Wealth
• Affordable Healthcare
• Water & Sewage Management
• Other technology or knowledge-intensive areas.

Application procedure for Startups

• Submit your project proposal following the prescribed format to the nearest TePP Outreach cum Cluster Innovation Centres (TOCICs). Here’s a list of TOCICs in India.
• Once received, TOCIC coordinators will review proposals for completeness and forward them further.
• Domain Knowledge Experts associated with TOCIC will then assess the proposals.
• Evaluated proposals are forwarded to DSIR for further action and reviewed by the PRISM Advisory and Screening Committee (PASC) for recommendation.
• Upon Department approval, "Terms & Conditions" must be signed before grants-in-aid release.
• Initial fund release is based on project milestones and PASC recommendations. Subsequent releases depend on project progress evaluated by the Project Review Committee (PRC).
• TOCIC and network partners, along with technical experts, will monitor approved projects.
• TOCIC will provide project status reports to DSIR every 3 months, while PRCs will review project progress at least once every 9 months.
• Upon successful project completion, the DSIR will accept the project completion report based on PRC recommendation.

Benefits of the PRISM Scheme

The PRISM Scheme includes various phases designed to support innovators in different stages of their project development. Each phase may involve different levels of support, resources, and guidance tailored to the specific needs of innovators.

• For Phase-1:
  Category 1: Maximum support within this category is capped at INR 2,00,000 or 90% of the approved project cost, whichever is less.
  Category 2: Maximum support is limited to 20.00 lakh or 90% of the total project cost, whichever is lower.
• For Phase-2:
  For projects with costs ranging from INR 5 Lakhs to INR 35 Lakhs, maximum support of either INR 20 Lakhs or 90% of the total project cost (whichever is lower) is provided.

Please note: If the project beneficiaries abandon the project, innovators must reimburse the funding disbursed, along with a 12% interest rate, to the DSIR.

Frequently Asked Questions

Key Differences Between D2C and B2C

Below is a structured comparison of D2C and B2C business models:

Understanding D2C (Direct-to-Consumer)

The Direct-to-Consumer (D2C) model is transforming the way brands connect with customers by eliminating middlemen such as wholesalers, retailers, and marketplaces. Instead of relying on third-party distributors, D2C brands sell directly to their consumers, allowing them to maintain greater control over pricing, branding, customer experience, and marketing.

This model has gained immense popularity due to advancements in e-commerce, digital marketing, and consumer behaviour shifts, where people prefer personalised shopping experiences and direct engagement with brands.

Key Characteristics of D2C

• Direct sales to customers, bypassing intermediaries.
  
• High reliance on digital marketing and social media.
  
• Personalised customer experience and strong brand identity.
  
• Subscription-based or direct-selling models.
  

How Does D2C Work?

D2C businesses follow a structured approach to take products from concept to consumer while optimising every step for efficiency and customer satisfaction.

1. Product Development – Companies design and manufacture their products.
   
2. Branding & Marketing – Strong online presence, leveraging social media and influencers.
   
3. Sales & Distribution – Selling through their websites, pop-up stores, or direct retail.
   
4. Customer Engagement – Providing personalised service and direct interactions.
   

D2C Example

A great example of a successful D2C brand is Nike. While Nike does sell through retailers, it has aggressively expanded its direct-to-consumer channels through its website, exclusive stores, and apps, allowing for greater control over branding, pricing, and customer experience.

Understanding B2C (Business-to-Consumer)

The Business-to-Consumer (B2C) model is one of the most common and traditional business structures, where companies sell products or services directly to individual customers. B2C businesses can operate through brick-and-mortar stores, e-commerce platforms, third-party marketplaces, and direct retail chains.

This model focuses on high-volume sales, competitive pricing, and broad customer reach. Unlike D2C brands, which manage their own sales channels, B2C companies often partner with retailers and online marketplaces to distribute their products.

Key Characteristics of D2C

• Direct sales to customers, bypassing intermediaries.
  
• High reliance on digital marketing and social media.
  
• Personalised customer experience and strong brand identity.
  
• Subscription-based or direct-selling models.
  

How Does D2C Work?

D2C businesses follow a structured approach to take products from concept to consumer while optimising every step for efficiency and customer satisfaction.

1. Product Development – Companies design and manufacture their products.
   
2. Branding & Marketing – Strong online presence, leveraging social media and influencers.
   
3. Sales & Distribution – Selling through their websites, pop-up stores, or direct retail.
   
4. Customer Engagement – Providing personalised service and direct interactions.
   

B2C Example

A classic example of a B2C business is Amazon. Amazon provides a vast range of products from multiple sellers, offering convenience and variety to end consumers without directly manufacturing most of the products it sells.

Top 5 Benefits of D2C

1. Higher Profit Margins – Eliminates middlemen, allowing businesses to retain higher revenues.
   
2. Direct Customer Insights – Enables data collection for better personalisation and marketing.
   
3. Better Brand Control – Full control over branding, messaging, and customer experience.
   
4. Efficient Inventory Management – Greater flexibility in managing stock and production.
   
5. Stronger Customer Relationships – Builds brand loyalty through direct interactions.
   

5 Limitations of D2C You Can’t Ignore

1. High Customer Acquisition Costs – Digital advertising and influencer marketing can be expensive.
   
2. Intense Competition – Direct sales require brands to stand out in a crowded market.
   
3. Logistics and Fulfillment Challenges – Managing deliveries and returns can be complex.
   
4. Reliance on Digital Marketing – Success depends on strong online marketing strategies.
   
5. Customer Service Demands – Requires robust support teams to handle queries and complaints.
   

5 Incredible Benefits of B2C

1. Larger Customer Base – Mass-market appeal leads to high sales volume.
   
2. Faster Sales Cycles – Quick purchase decisions without prolonged relationship-building.
   
3. Lower Operational Costs – Retailers handle distribution, reducing overhead expenses.
   
4. Multiple Sales Channels – Products available in stores, online, and via third-party platforms.
   
5. Increased Brand Visibility – Established brands enjoy widespread recognition.
   

5 Major Drawbacks of B2C You Need To Know

1. High Competition – Many brands compete for the same audience.
   
2. Lower Customer Loyalty – Customers may switch brands based on price or availability.
   
3. Price Sensitivity – Discounts and competitive pricing play a significant role.
   
4. Increased Marketing Costs – Requires large advertising budgets to stay competitive.
   
5. Logistical Challenges – Managing supply chains across multiple locations can be complex.
   

Choosing Between D2C and B2C

Selecting the right business model depends on various factors, including brand strategy, market reach, and operational capabilities. Here’s a breakdown to help businesses decide between Direct-to-Consumer (D2C) and Business-to-Consumer (B2C):

1. Business Goals

• D2C is ideal for brands that want full control over branding, pricing, and customer relationships. It allows companies to build a loyal customer base and gather first-party data for personalised marketing.
  
• B2C works well for businesses that prioritise high-volume sales and broad market penetration. It enables companies to leverage retailer networks for distribution and scalability.
  

2. Target Audience

• D2C is more suited for niche markets, such as luxury products, sustainable goods, or tech gadgets, where direct customer engagement is crucial.
  
• B2C caters to a mass-market audience, making it ideal for FMCG (Fast-Moving Consumer Goods), electronics, fashion, and essential consumer products.
  

3. Marketing Approach

• D2C relies heavily on digital marketing, influencer collaborations, and social media engagement. Brands must invest in performance marketing (SEO, PPC, email campaigns) to attract and retain customers.
  
• B2C focuses on mass advertising through traditional media (TV, print, billboards), large-scale promotions, and brand partnerships to maximise reach.
  

4. Operational Capabilities

• D2C demands robust logistics, warehousing, and last-mile delivery capabilities since brands manage order fulfilment directly.
  
• B2C benefits from retailer partnerships that handle inventory, distribution, and customer service, reducing operational complexity.
  

5. Profitability Model

• D2C offers higher profit margins since it eliminates middlemen. However, it requires a significant initial investment in technology, marketing, and fulfilment infrastructure.
  
• B2C generates revenue through bulk sales and retailer partnerships. While margins may be lower, brands benefit from established distribution networks and faster scalability.
  

How Razorpay Rize Empowers D2C and B2C Businesses

Razorpay Rize is a dedicated ecosystem designed to support and accelerate the growth of both D2C and B2C businesses. Whether you're a startup launching a direct-to-consumer brand or a scaling business selling through retailers, Rize provides the essential tools, resources, and community support to help you succeed.

• Company Registration Assistance
  
• Exclusive Community for D2C Founders
  
• Tools & Deals to Boost Business Growth
  

Conclusion

Both D2C and B2C models have unique advantages and challenges. Understanding these key differences helps businesses make informed decisions about their go-to-market strategies.

For brands that prioritise control over branding, pricing, and customer experience, D2C offers the perfect route by cutting out intermediaries and selling directly to consumers. It allows for personalised engagement, higher profit margins, and data-driven marketing strategies.

On the other hand, the B2C model benefits from wide-scale distribution, existing retail networks, and established consumer trust. Businesses leveraging third-party marketplaces, physical retail stores, and large-scale advertising campaigns can reach a broader audience quickly.

Frequently Asked Questions