Women Entrepreneurship Platform (WEP)

May 12, 2024
Private Limited Company vs. Limited Liability Partnerships

The Women Entrepreneurship Platform (WEP) is a NITI Aayog initiative that seeks to bring together women from various parts of the country through a unified access portal to help them realize their entrepreneurial aspirations.

Description Who is it for? Benefits
To promote women entrepreneurship in the country by empowering them through financial aid and mentoring For Women Entrepreneurs Apart from providing incubation & acceleration, this scheme offers mentorship and financial and marketing assistance.

It is built on three foundation pillars: Iccha Shakti, Karma Shakti, and Gyaan Shakti.

Table of Contents

Iccha Shakti

Encourages aspiring entrepreneurs to kickstart their business ventures.

Gyaan Shakti

Offers knowledge and ecosystem support to women entrepreneurs, nurturing entrepreneurship.

Karma Shakti

Provides practical assistance to entrepreneurs in establishing and expanding their businesses.

Women Entrepreneurship Platform (WEP)

It specifically provides access to programs for

  • Incubation and acceleration
  • Entrepreneurship skilling and mentorship
  • Marketing assistance
  • Funding and financial assistance
  • Compliance and tax assistance
  • Community and networking

Eligibility

Any woman entrepreneur with an established or new startup or just a business idea can benefit from this scheme.

Application procedure for Startups

  • Visit https://wep.gov.in/.
  • Click on the “Register” button on the homepage. Following this, a registration form will appear on the screen.
  • Fill in all the details and click on the “Register” button at the bottom of the page.
  • After completing registration, a page will appear asking for “Areas of Interest” and relevant fields.
  • Fill in all the Personal Information, Business Information, and Educational information. Keep in mind that the fields might vary depending on the area of interest you are choosing.
  • Successful submission of details leads you to become a member of the WEP and grants you access to several benefits.
Women Entrepreneurship Platform (WEP)

Benefits of the WEP

WEP actively hosts a wide range of events as a platform, providing resources and promoting entrepreneurial communities.

  • It provides monetary assistance, including seed capital, growth capital, line of credit( LOC), and non-credit support.
  • Promotion of offline initiatives and outreach programs by partnering with other organizations.
  • Incubation and acceleration support to startups founded or co-founded by women entrepreneurs registered with the program.
  • Identification of skill gaps and providing online/offline training on these aspects.
  • Marketing and networking support to early-stage or established entities
  • Compliance services to registered users, which provides them with the essential tools to adhere to legal compliances, perform registrations, furnish accounts, make loan applications, provide license counseling, and so on.
  • A like-minded community to understand the true spirit of entrepreneurship and the way forward.

To provide better support, WEP has tied up with some Fortune companies like CRISIL, Facebook, SIDBI, NASSCOM, DICE, FICCI, Mann Foundations, Shopclues, CII, and many others. The fortunes will play a key role in developing different skill sets important for a robust entrepreneurial ecosystem.

Frequently Asked Questions

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Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

Frequently Asked Questions

What are the objectives of the Women Entrepreneurship Platform?

The primary objectives of the Women Entrepreneurship Platform include empowering women entrepreneurs, facilitating networking and collaboration, providing access to resources and support, and promoting innovation and sustainability in women-led businesses.

Is there any cost associated with joining the WEP?

No, there is typically no cost associated with joining the WEP. It is a free initiative aimed at supporting and promoting women entrepreneurship in India.

Are there any sector limits on the WEP?

No, the WEP is open to women entrepreneurs from all industries and sectors, including technology, manufacturing, agriculture, healthcare, retail, and services.

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Form STK-2 for Winding Up of Companies: Procedure, Fees & Documents

Form STK-2 for Winding Up of Companies: Procedure, Fees & Documents

The Ministry of Corporate Affairs (MCA) has simplified the process of closing down non-operational companies by introducing Form STK-2. This form is filed for striking off or winding up a company by removing its name from the register of companies maintained by the Registrar of Companies (ROC).

Available for filing on the MCA portal, Form STK-2 is one of the most commonly used methods of company closure, especially for startups or businesses that are no longer in operation and wish to avoid ongoing compliance costs.

In this blog, we will cover everything you need to know about Form STK-2, including its purpose, eligibility, required documents, filing process, and key consequences.

Table of Contents

What is Form STK-2, and When is it Used?

Form STK-2 is prescribed under Section 248(2) of the Companies Act, 2013, allowing a company to apply for voluntary strike-off. It is used by companies that are:

  • Not carrying on any business for the last two consecutive financial years, or
  • Have not sought the status of a dormant company, and
  • Do not have any outstanding liabilities.

For example, consider a startup that launched operations but never scaled up. Instead of continuing to maintain compliance (like audits, annual filings, and tax submissions) with no business activity, the founders can choose to file Form STK-2 and officially close the company.

What are the Benefits of Filing STK-2?

Filing Form STK-2 provides several benefits:

  • Quick and cost-effective closure compared to liquidation.
  • Savings on audits and compliance costs that continue even if the company has no operations.
  • Faster process – usually completed within a few months.
  • Protection of directors and shareholders from future penalties or liabilities.

This makes STK-2 a practical option for small companies and startups that wish to wind up smoothly.

What are the Eligibility Criteria to File STK-2?

Not every company is eligible to file STK-2. The key criteria are:

  • Applicable to Private Limited Companies, One Person Companies (OPC), and Unlisted Public Companies.
  • The company should have no pending liabilities and must clear all dues before applying.
  • The business must not have carried on any activity for at least two consecutive years.
  • Board and special resolutions (approved by at least 75% of shareholders) are mandatory.

Companies that are listed, under inspection, or involved in ongoing litigation are not eligible for strike-off.

What Documents Are Required for STK-2?

The following documents must be attached while filing STK-2:

  • Board resolution and special resolution approving strike-off.
  • Affidavit by directors (Form STK-4) declaring no pending liabilities.
  • Indemnity bond by directors (Form STK-3), ensuring liability coverage.
  • The company's latest audited financial statements.
  • Directors’ PAN, Aadhaar, and digital signatures (DSC).
  • Incorporation documents like Certificate of Incorporation, MoA, and AoA.

How to File the STK-2 Form? Step-by-Step Guide

Here’s a step-by-step guide to filing Form STK-2:

  1. Board Approval: Conduct a board meeting and pass a resolution for closure.
  2. Shareholder Consent: Obtain a special resolution with 75% shareholder approval.
  3. Clear Liabilities: Pay off loans, creditors, and statutory dues.
  4. Prepare Documents: Collect Forms STK-2, STK-3, STK-4, audited accounts, MoA, AoA, and ID proofs.
  5. Online Filing: File Form STK-2 on the MCA portal along with attachments.
  6. Pay Government Fee: ₹10,000 is payable at the time of filing.
  7. ROC Review: The Registrar verifies documents and issues a public notice.
  8. Strike-Off Approval: Once satisfied, the ROC strikes the company name from the register.

Voluntarily Removing Company Name using Form STK-2

Companies can voluntarily apply for strike-off by:

  • Clearing all debts and liabilities.
  • Passing a special resolution with the approval of at least 75% members.
  • Seeking NOC/approval from regulatory bodies (if the company is under their regulation).

Effect of Removing Name from Register of Companies

Once the company’s name is removed under Section 248:

  • The company is dissolved and ceases to exist legally.
  • The Certificate of Incorporation is cancelled.
  • The company cannot carry on any business operations.

However, directors, managers, and shareholders remain liable for any past dues, fraud, or pending obligations as if the company had not been dissolved.

Closing of Company by Filing Form STK-2

The closure process through STK-2 involves:

  • ROC verification of pending liabilities.
  • Publication of a public notice inviting objections.
  • Striking off the company’s name from the register.
  • Publishing the strike-off notification in the Official Gazette.

Once published, the company is considered officially dissolved.

What are the Consequences of Not Filing STK-2?

Failing to close an inactive company can lead to several consequences:

  • Director disqualification under the Companies Act.
  • Heavy penalties and fines for non-filing of annual returns and financial statements.
  • Government-initiated strike-off without the company’s consent.
  • Restrictions on starting new companies for disqualified directors.
  • Continued obligations for tax filings and ROC compliance despite no business activity.

What Challenges Can You Face While Filing STK-2?

Some common challenges include:

  • Delays in obtaining tax or GST clearance.
  • Errors in affidavits or indemnity bonds.
  • Issues with expired DSCs of directors.
  • Non-cooperation from shareholders or directors.
  • ROC objections due to mismatched or incomplete details.

What is the Cost Involved in STK-2?

The cost of filing Form STK-2 includes:

  • Government fee
  • Professional charges
  • Notary and affidavit charges
  • DSC renewal costs, if applicable
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Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

Frequently Asked Questions

Sarthak Goyal

Sarthak Goyal is a Chartered Accountant with 10+ years of experience in business process consulting, internal audits, risk management, and Virtual CFO services. He cleared his CA at 21, began his career in a PSU, and went on to establish a successful ₹8 Cr+ e-commerce venture.

He has since advised ₹200–1000 Cr+ companies on streamlining operations, setting up audit frameworks, and financial monitoring. A community builder for finance professionals and an amateur writer, Sarthak blends deep finance expertise with an entrepreneurial spirit and a passion for continuous learning.

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Startup Accelerators of MeitY for Product Innovation, Development, and Growth (SAMRIDH)

Startup Accelerators of MeitY for Product Innovation, Development, and Growth (SAMRIDH)

SAMRIDH or Startup Accelerators of MeitY for Product Innovation, Development, and Growth, launched by the Ministry of Electronics and IT, aims to provide funding and acceleration to startups, predominantly software startups.

Description Who is it for? Benefits
To provide funding support to the tech and software startups with proof of concept & innovations. For Tech & Software startups Under this scheme, startups can get funding of up to Rs. 40 lakhs based on current valuation and growth stage through selected accelerators.

The investment is extensively for brilliant solutions and proof of concepts through selected accelerators. The selected accelerators are responsible for providing a customized acceleration program for 300 selected startups.

Startup Accelerators of MeitY for Product Innovation, Development, and Growth (SAMRIDH)

Table of Contents

Features of SAMRIDH Scheme

Features of SAMRIDH Scheme
  • The SAMRIDH scheme provides your startup which already has brilliant solutions and proof of concept for their product, better facilities to enhance the product using innovative technologies for the market with a solid business plan.
  • The scheme provides a platform to enhance your products and secure investment for scaling your business.
  • Once your startup gains traction, there is a gap in accessing the growth stage funding to scale up the operations,and the scheme is filling up this gap for startups.
  • The scheme supports existing and upcoming Accelerators to select and accelerate potential IT-based startups to scale to solve India's problems and create positive social impact.

Eligibility for SAMRIDH Scheme

For Startups

  • Must be recognized by DPIIT.
  • Must be in the Early-growth stage.
  • The product of the startup must be software-based.

For Accelerators

  • Must have operations in India.
  • Must have been in the business of incubation for more than three years and supported more than 50 startups.
  • Must have the required infrastructure and targeted acceleration programs.

Application procedure for Startups

The application procedure primarily comprises the following steps:

  • Visit https://meitystartuphub.in.
  • On the homepage, click on “Register” under the Startup section.
  • The registration page will appear. Fill in all the requisite details and click on the “Submit” button.
  • Following registration, one can "log in" to the page for further access by filling in the username and password.

Benefits of SAMRIDH

  • This scheme provides a platform for product development and business scaling in terms of investment.
  • To provide customer connect, investor connect, and international connect services.
  • Up to Rs 40 lakh will be provided to the startups according to their current valuation and growth stage through accelerators..
  • Customized acceleration programs for startups and provided product and capacity enhancement services.

Post-Selection Process for SAMRIDH Scheme

The ​​MeitY SAMRIDH Scheme will be implemented through the MeitY Startup Hub (MSH). The selected Accelerator will be responsible for developing personalized acceleration programmes, and the budget for each startup is Rs. 2 lakh.

The services include- Co-learning, networking, expert diagnosis, and negotiation of investment funding from Angel Investors. A maximum of 10 businesses and a minimum of 5 startups working in the sphere of software products can be helped by a shortlisted accelerator.

MSH will take equity in startups for the government's contribution via Promissory/SAFE Note, the same as Accelerator, which will be utilized to sustain the program.The startup's exit may be executed by MSH or its appointed entity holding the company's equity, subject to approval from SMC. Biannual assessments of startups within the portfolio will be conducted, and the resulting reports will inform decisions regarding exiting from the startup.

Frequently Asked Questions

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Register your Private Limited Company in just 1,499 + Govt. Fee

Register your business
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Register your One Person Company in just 1,499 + Govt. Fee

Register your business
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Register your Business starting at just 1,499 + Govt. Fee

Register your business
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Register your Limited Liability Partnership in just 1,499 + Govt. Fee

Register your business

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


One Person Company
(OPC)

1,499 + Govt. Fee
BEST SUITED FOR
  • Freelancers, Small-scale businesses
  • Businesses looking for minimal compliance
  • Businesses looking for single-ownership

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

Frequently Asked Questions

What documents are required to apply for the SAMRIDH Scheme?

The documentation requirements may vary depending on the lending institution, but generally, applicants need to provide identity proof, address proof, income proof, and business-related documents.

What are the key benefits of the SAMRIDH Scheme?

The key benefits of the SAMRIDH Scheme include financial support, access to investment opportunities, and promotion of entrepreneurship with the help of the accelerators.

Which accelerators are presently part of the Samridh Scheme?

Here is a list of accelerators participating in the Samridh Scheme: Link.

Common Fundraising Compliance Mistakes in India and How to Avoid Them

Common Fundraising Compliance Mistakes in India and How to Avoid Them

Fundraising is a defining milestone that often shapes a startup's future. For founders in India, securing external funding can unlock new markets, accelerate product development, and attract the right talent. But in the race to pitch to investors and close deals, many founders tend to sideline one crucial aspect: compliance.

Investors today conduct rigorous due diligence before committing funds. A single compliance gap can trigger red flags, delay funding, or worse—lead to deal cancellations. Moreover, non-compliance can expose your startup to penalties, regulatory scrutiny, and reputational damage that could hinder future fundraising efforts.

This blog sheds light on some of the most common fundraising compliance mistakes founders in India make and practical ways to avoid them.

Table of Contents

Lack of a Clear Value Proposition

A strong value proposition is the foundation of any successful fundraising pitch. Yet, many founders struggle to explain what truly sets their startup apart. VCs in India often report that over 60% of the pitches they reject fail at this first hurdle. Investors aren't just backing ideas—they're investing in solutions that address real market needs with a clear, defensible growth path.

The Impact:

  • A weak or generic value proposition makes it hard for investors to see the potential for a 10x-100x return on investment.
  • It raises doubts about the founder’s understanding of the market. An average investor spends less than three minutes reviewing a pitch deck; a confusing message means instant rejection.

How to Avoid It:

  • Articulate your Problem-Solution Fit: Quantify the problem. Instead of "we help SMEs digitize," say "we help India's 63 million SMEs reduce their average monthly accounting overhead by 30%."
  • Highlight Unique Differentiators: Is it your proprietary tech, an exclusive partnership, a revolutionary business model (e.g., unique GTM strategy for Tier-2/3 cities), or a founding team with deep domain expertise from a relevant unicorn?
  • Keep it Concise: Practice a 30-second elevator pitch that clearly states the problem, solution, target market, and secret sauce.

Underestimating Market Size and Competition

Many founders present overly optimistic market size estimates, often citing a massive, irrelevant TAM. Investors quickly pick up on these gaps, which signal poor research and a weak business strategy.

The Impact:

  • Claiming the entire $150 billion Indian retail market for a niche D2C fashion brand erodes credibility instantly.
  • Ignoring direct and indirect competitors shows a lack of preparedness. An investor will likely know the competitive landscape better than you.

How to Avoid It:

  • Use Credible Data: Back your market estimates with data from sources like NASSCOM, Bain & Company, Inc42, Tracxn, or government reports (e.g., Economic Survey of India).
  • Present a Clear TAM, SAM, SOM:
    • Total Addressable Market (TAM): The total market demand (e.g., The entire Indian EdTech market, valued at $29 billion by 2030).
    • Serviceable Available Market (SAM): The segment you can target (e.g., K-12 test prep market in India, estimated at $10 billion).
    • Serviceable Obtainable Market (SOM): What you can realistically capture in 3-5 years (e.g., 1-2% of the SAM, representing a $100-$200 million revenue opportunity).
  • Showcase Competitive Analysis: Create a competitive matrix that maps key players against features, pricing, and market share. Clearly articulate your unique edge.

Insufficient Due Diligence on Investors

In the rush to secure funding, many startups forget that an investor-founder relationship is a long-term partnership, often lasting 7-10 years. Not every investor is the right fit for your business.

The Impact:

  • Misaligned goals can lead to conflict. An investor seeking a quick 2-year exit will clash with a founder building for long-term market leadership.
  • Some investors carry reputational risks or have a portfolio full of conflicting companies, which can harm your business.

How to Avoid It:

  • Research Investor Portfolios: Use platforms like Tracxn or Crunchbase to see their past investments, sector focus, typical cheque size, and involvement level.
  • Conduct "Reverse Due Diligence": Talk to at least 2-3 founders from their portfolio. Ask about their experience, the value-add beyond capital, and how the investor behaves during challenging times.
  • Ensure Vision Alignment: Discuss your long-term vision, potential exit scenarios, and governance expectations before signing the term sheet.

Poor Financial Projections

Financial projections aren’t just numbers on a slide—they're a reflection of your business acumen. Investors expect thoughtful, data-driven projections that are realistic and achievable.

The Impact:

  • Projecting 100% month-on-month growth for 36 months without validated unit economics (CAC, LTV) is a major red flag.
  • Unrealistic forecasts that show profitability in six months for a deep-tech R&D startup diminish trust in your planning abilities.

How to Avoid It:

  • Build Bottom-Up Projections: Base your forecasts on key drivers: marketing spend, conversion rates, sales team efficiency, production capacity, and churn rates.
  • Show Key Metrics: Clearly state your assumptions for Customer Acquisition Cost (CAC), Lifetime Value (LTV), Churn Rate, and Monthly Burn Rate. A healthy LTV/CAC ratio (ideally >3:1) is a strong positive signal.
  • Present Scenarios: Show a baseline (most likely), an optimistic, and a conservative case. This demonstrates strategic thinking.

Ignoring Legal and Regulatory Compliance

This is one of the most critical and overlooked areas. Non-compliance with Indian regulations can kill a deal during due diligence.

The Impact:

  • Legal and compliance issues are a leading cause for fundraising delays, with 25-30% of deals facing hurdles at the due diligence stage due to poor documentation.
  • Non-compliance with the Companies Act, 2013, or FDI norms can lead to hefty penalties, voiding of share allotment, or even criminal proceedings.

How to Avoid It:

  • Maintain a "Virtual Data Room" (VDR): Keep all documents audit-ready. This includes:
    • Corporate Documents: Certificate of Incorporation, Memorandum of Association (MoA), Articles of Association (AoA).
    • Secretarial Records: Up-to-date statutory registers, board minutes, and shareholder resolutions.
    • Cap Table: A clean, accurate capitalization table. Any discrepancy here is a major red flag.
    • IP: All intellectual property assignments from founders, employees, and consultants are properly documented.
    • Employee Documentation: Compliant employment agreements and a properly structured and approved Employee Stock Option Plan (ESOP).
  • Comply with FDI Regulations: If raising from foreign investors, ensure compliance with FEMA (Foreign Exchange Management Act) regulations, including sectoral caps, pricing guidelines, and timely reporting to the RBI through the FIRMS portal (Form FC-GPR must be filed within 30 days of share allotment).
  • Engage Professionals: Work with a qualified Company Secretary (CS) and a corporate lawyer from day one. The cost is negligible compared to the cost of a failed funding round.

Overvaluing Your Startup

An inflated valuation without the backing of strong metrics can scare off investors. The Indian market has seen valuation corrections, with late-stage valuations dropping by 20-25% in 2023.

The Impact:

  • A high valuation sets unrealistic expectations, making future rounds difficult and increasing the risk of a "down round," which demoralizes employees and signals distress to the market.
  • For a pre-revenue idea, asking for a ₹50 Crore ($6 million) valuation will likely get you laughed out of the room. A typical Indian idea-stage valuation is in the ₹5-15 Crore ($0.6M - $1.8M) range.

How to Avoid It:

  • Benchmark Your Valuation: Research recent deals in your sector and stage in India. A seed-stage SaaS startup with ₹1 Crore ($120k) in ARR might command a valuation between ₹10-20 Crore (10x-20x ARR), not ₹100 Crore.
  • Focus on Building Value: Traction speaks louder than projections. Show month-on-month growth in users, revenue, or engagement before demanding a premium valuation.
  • Be Negotiable: Use convertible instruments like iSAFE notes (India Simple Agreement for Future Equity) to defer the valuation discussion to a later, metrics-backed round.

Focusing Solely on Equity Funding

Equity isn't the only option. India's venture debt market has grown significantly, with over $1.2 billion disbursed in 2023. Overlooking alternatives can lead to unnecessary dilution.

The Impact:

  • Selling 20-25% of your company at the seed stage can lead to founders having less than 50% ownership by Series A, reducing their control and motivation.
  • You may be missing out on non-dilutive capital that is better suited for your needs (e.g., funding inventory).

How to Avoid It:

  • Explore Venture Debt: If you have predictable revenue streams, venture debt can fund working capital or marketing expenses with minimal dilution (1-2% warrant coverage vs. 20% equity).
  • Look into Grants and Government Schemes: Investigate programs like the Startup India Seed Fund Scheme (SISFS), SIDBI Fund of Funds, and various state-level grants that provide capital without taking equity.
  • Consider Revenue-Based Financing: For businesses with recurring revenue (SaaS, D2C subscriptions), platforms offer capital in exchange for a percentage of future revenue, with no equity dilution.

Rushing the Fundraising Process

Fundraising is a marathon, not a sprint. The pressure to secure capital often leads to a rushed process, resulting in bad deals or missed opportunities.

The Impact:

  • A rushed pitch appears unprofessional and unprepared. Investors can sense desperation.
  • Founders often accept the first term sheet they receive, which may have predatory clauses (e.g., aggressive liquidation preferences, broad veto rights).

How to Avoid It:

  • Plan for a 4-6 Month Cycle: The average fundraising process in India, from the first outreach to money in the bank, takes 4-6 months. Start well before your cash runs out.
  • Prepare a Target List: Research and build a list of 50-100 relevant investors. Fundraising is a numbers game. You might need 100+ conversations to get 1-2 term sheets.

Build Relationships Early: Don't reach out to investors only when you need money. Connect with them on LinkedIn, share updates, and seek advice months in advance. A warm introduction from a trusted source increases your chance of getting a meeting by over 10x.

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Register your Business at just 1,499 + Govt. Fee

Register your business
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Register your Private Limited Company in just 1,499 + Govt. Fee

Register your business
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Register your One Person Company in just 1,499 + Govt. Fee

Register your business
rize image

Register your Business starting at just 1,499 + Govt. Fee

Register your business
rize image

Register your Limited Liability Partnership in just 1,499 + Govt. Fee

Register your business

Private Limited Company
(Pvt. Ltd.)

1,499 + Govt. Fee
BEST SUITED FOR
  • Service-based businesses
  • Businesses looking to issue shares
  • Businesses seeking investment through equity-based funding


Limited Liability Partnership
(LLP)

1,499 + Govt. Fee
BEST SUITED FOR
  • Professional services 
  • Firms seeking any capital contribution from Partners
  • Firms sharing resources with limited liability 

One Person Company
(OPC)

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Frequently Asked Questions

What Documents Are typically required during a Fundraising Round in India?

When raising funds in India, especially from institutional investors or sophisticated angels, startups are expected to present a set of key documents. The typical documents include:

  • Pitch Deck 
  • Business Plan/Model Document
  • Financial Statements
  • Projections/Financial Model
  • Cap Table
  • Company Incorporation Documents
  • Shareholder Agreements (if any)
  • Legal & Regulatory Compliance Documents

What Is a Term Sheet and Why Is It Important?

A Term Sheet is a non-binding document that outlines the key terms and conditions under which an investor agrees to invest in a startup. It typically covers:

  • Valuation
  • Investment Amount
  • Equity Stake
  • Investor Rights (Board Seats, Information Rights)
  • Liquidation Preference
  • Anti-Dilution Provisions
  • Exit Clauses

It sets the negotiation framework before drafting the final legal agreements and helps both parties align on expectations, rights, and obligations. 

How Much Equity Should a Startup Give Away in the First Round of Funding?

There’s no fixed percentage, but most early-stage startups in India dilute anywhere between 10% to 25% in their first funding round (usually seed or pre-seed).

How Long Does the Fundraising Process Usually Take?

The typical fundraising cycle, from initial outreach to money in the bank, can take 3 to 6 months, sometimes longer, depending on factors like market conditions, founder network, startup stage, etc.

What Is a Convertible Note and How Is It Different from Equity?

A Convertible Note is a debt instrument that converts into equity at a future date, typically during a priced funding round. Startups often use convertible notes in early rounds like seed funding to delay valuation discussions.

A convertible note differs from direct equity because it starts as a debt instrument and later converts into equity, typically during a future funding round. Unlike equity—where investors immediately receive shares based on a set valuation—convertible notes allow startups to raise funds without determining the company’s valuation upfront.

Nipun Jain

Nipun Jain is a seasoned startup leader with 13+ years of experience across zero-to-one journeys, leading enterprise sales, partnerships, and strategy at high-growth startups. He currently heads Razorpay Rize, where he's building India's most loved startup enablement program and launched Rize Incorporation to simplify company registration for founders.

Previously, he founded Natty Niños and scaled it before exiting in 2021, then led enterprise growth at Pickrr Technologies, contributing to its $200M acquisition by Shiprocket. A builder at heart, Nipun loves numbers, stories and simplifying complex processes.

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Exciting news! Incorporation of our company, FoxSell, with Razorpay Rize was extremely smooth and straightforward. We highly recommend them. Thank you Razorpay Rize for making it easy to set up our business in India.
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foxsell.app
We would recommend Razorpay Rize incorporation services to any founder without a second doubt. The process was beyond efficient and show's razorpay founder's commitment and vision to truly help entrepreneur's and early stage startups to get them incorporated with ease. If you wanna get incorporated, pick them. Thanks for the help Razorpay.

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Dhaval Trivedi
TBS Magazine
Hey, Guys!
We just got incorporated yesterday.
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