Add Facebook Pixel on Payment Success Page

Prerequisites

• Create a Facebook Pixel

  .
• Create a payment success page on your domain and

  add the Facebook Pixel to it

  .

Workflow

Let us assume you run a website selling pet supplies. You attract customers using advertisements on Facebook and sell them pet products using Razorpay Payment Pages.

To track and measure the effectiveness of these Facebook advertisements and how many of them convert into purchases, you need to add a redirect from your Payment Page to this success page.

To add a redirect:

1. Navigate to your Payment Page in the edit mode.
2. Click Page Settings.
3. In the Action after Success Payment field, select Redirect to your website.
4. Enter your website's success page URL here as shown:

Every time a customer successfully completes a payment, they are directed to the success page. Facebook pixel tracks this event.

Related Information

• Add Facebook Pixel to Payment Page

• Add Google Analytics Tracking ID