Magic Checkout Use Cases

Discover how Razorpay Magic Checkout can simplify and boost payments, streamline operations, reduce RTOs and improve the checkout experience.


Go through the use cases on how Razorpay Magic Checkout has helped businesses across the ecommerce industry transform their payment operations. It has helped businesses of all sizes and types improve COD intelligence, conversion rates, brand image, checkout experience and reduce RTOs.

Fashion Industry

Businesses in the fashion industry showcase trendy clothing and accessories for easy online shopping, catering to diverse fashion preferences.

For Acme Apparels, an online fashion store, providing the best shopping experience to customers has been a challenge.

To ensure a faster checkout experience, and less cart abandonment and drop-offs, Acme Apparels uses Magic Checkout.

No More Lengthy Account Creation

Magic Checkout eliminates lengthy account creation by auto-filling customer contact and shipping details from other Magic network-powered stores. This gives Acme Apparels's first-time users a repeat-like and 5X faster checkout experience.

Mobile Optimised Shopping Experience

Magic Checkout's mobile-optimised and seamless UI provides shoppers a frictionless shopping experience. This improved Acme Apparels's conversion rate, leading to a massive bump in revenue.

Reduce RTO (Return to Origin Rate)

Magic Checkout's proprietary AI model dynamically disables the COD option for high risk orders/users, nudging such users to make a prepaid payment. Additionally, Magic Checkout's RTO Analytics provides Acme Apparels actionable insights to understand and control its RTO rates.

Order Analytics

Acme Apparels leverages Magic Checkout's Order Analytics Dashboard for data-driven decisions, revenue analysis, and payment optimisation. UTM parameter tracking and product performance evaluation campaign enhances business performance.

Boost Conversions with Payment Offers and Coupon Allowlisting

Acme Apparels boosts conversions by offering discounts on prepaid methods at the payment step, reducing drop-offs, and urging users to choose prepaid over COD, reducing RTOs. Additionally, with Magic Checkout, Acme Apparels showcases store coupons on the checkout modal, simplifying coupon discovery and enhancing user experience.

Home Furnishings Industry

Home decor businesses offer a vast selection of furnishings and decorative items, allowing customers to create their dream living spaces with just a few clicks.

Acme Decor sells premium quality and affordable home furnishing products online. They want the products to reach every house in India.

To make the buying process smooth, safe, and seamless for their customers, Acme uses Magic Checkout.

One-Click Checkout

Magic Checkout provides a one-click checkout experience, allowing shoppers to complete their purchases quickly. It successfully lowered Acme Decor's cart abandonment rate and increased the conversion rate.

Enhance Brand Loyalty

Razorpay is a trusted checkout partner and helps build a positive brand image. Our Razorpay Trusted Business badge program helps ecommerce and D2C businesses build trust and boost checkout conversion rates.

Order Insights

Magic Checkout empowers Acme with order insights for informed decisions, revenue analysis, and payment optimisation. Acme Decor measures campaign effectiveness and enhances business performance by tracking UTM parameters and product performance.

Payment Offers and Coupon Allowlisting

Acme Decor drives higher conversions by rewarding prepaid methods during checkout, motivating customers to opt for prepaid over COD, and reducing RTO orders. Moreover, it helps Acme Decor present coupons on the modal, streamlining the coupon process and increasing user satisfaction.

Consumer Electronics Industry

The electronics industry shapes our modern lives, producing innovative gadgets and cutting-edge technology worldwide.

Acme Digital built an ecommerce platform specialising in selling mobile accessories to cater to the growing need for mobile phone accessories.

To place orders faster and integrate with a checkout solution that is fast and secure, Acme uses Magic Checkout.

Faster Checkout Experience

Magic Checkout streamlines the process by auto-filling delivery and payment details from previous Magic Checkout network store purchases, enabling customers to checkout 5x faster and enjoy a familiar shopping experience.

RTO Intelligence, Protection and Analytics

Magic Checkout lowered Acme's RTO rate, boosting revenue. Smart COD and RTO protection drove sales growth with COD payments and risk identification. Magic's RTO analytics provided valuable insights for enhanced business performance.

Maximise Customer Commitment

Magic Checkout helps Acme reduce return rates by motivating customers in India to choose prepaid orders. By offering discounts or incentives through a WhatsApp conversion link post-order placement, Acme Digital enhances customer commitment and minimises returns.

Order Insights

Magic Checkout's Order Analytics Dashboard helps Acme Digital gains insights for informed choices, revenue analysis, and payment optimisation. Monitoring UTM parameters and product performance helps measure campaign effectiveness, boosting business performance.

Elevate Sales

Acme Digital leverages payment offers to boost sales, reduce cart abandonment, and promote prepaid transactions over COD, resulting in decreased return rates. Magic Checkout also helps showcase coupons on the modal, streamlines coupon discovery and enhances user experience.


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