Affordability Use Cases
Discover how EMI by Razorpay can help you attract customers for your business and boost sales through innovative features, such as the Affordability Widget, Eligibility Check, Offers and Payment Methods.
Go through the use cases of how EMI by Razorpay has helped businesses across the following industries improve conversion rates, build on their brand image and goodwill, enhance customer experience, and reduce drop-offs.
Acme Corp, an online retailer, faced challenges in providing customers with flexible payment options and discounts. The lack of customer awareness about these offers decreased engagement and conversion rates on the platform.
Here is how EMI by Razorpay helped Acme Corp:
EMI by Razorpay enables Acme Corp to offer flexible payment options, including EMIs and Pay Later, making their products more affordable and accessible to customers.
Acme Corp uses EMI by Razorpay to provide exclusive deals and discounts, including Offers, No Cost EMI and Low Cost EMI offers, encouraging customers to make more purchases and increasing their loyalty to the brand.
EMI by Razorpay's Discount Whisperer is a real-time indicator of potential savings for customers. It intelligently analyses customer spending and guides them to unlock bigger discounts.
It also calculates the additional savings they can receive and how much more they need to shop for to get even bigger discounts, resulting in higher conversions and a boost in average order value.
Acme Corp uses EMI by Razorpay's Affordability Widget to create awareness upfront about the affordability-based payment options and offers available to customers on their website/app before they reach checkout.
Acme Corp embedded these affordability-based payment options and offers on their product listing pages, checkout pages, and other relevant screens to educate the customers and incentivise them to make purchases, thus reducing cart abandonment and decision-making time.
Acme Corp integrated their checkout with EMI by Razorpay's Affordability Widget, enabling their customers to complete their purchase directly from the widget itself, thus eliminating friction in the checkout process.
Our Affordability Widget's auto-selection functionality helps apply the chosen payment option or offer from the Affordability Widget to the payment checkout page, which helps Acme Corp avoid confusion and reduce the risk of abandoned carts.
Acme Trip, a leading travel agency, offers travellers diverse services and accommodations to deliver a seamless booking experience. However, the company encountered challenges in providing convenient payment options and offers to its customers.
This affected customer satisfaction and loyalty, as travellers seek flexibility and appealing deals when making travel arrangements. Customers could not complete the payment process due to ineligible payment options and a lack of guidance, leading to drop-offs and lost sales.
Here is how EMI by Razorpay helped Acme Trip:
EMI by Razorpay enables Acme Trip to offer a variety of payment methods tailored to their customer's preferences, including EMIs and Pay Later options. This ensures that Acme Trip's customers can book their travel plans without any financial constraints.
Acme Trip uses EMI by Razorpay to provide exclusive deals and discounts to its customers, making their travel bookings more affordable and attractive.
Acme Corp uses EMI by Razorpay's Affordability Widget to create awareness upfront about the affordability-based payment options and offers available to customers on their website/app before they reach checkout.
Acme Corp embedded these affordability-based payment options and offers on their product listing pages, checkout pages, and other relevant screens to educate the customers and incentivise them to make purchases, thus reducing cart abandonment and purchase decision-making time.
Acme Corp integrated their checkout with EMI by Razorpay's Affordability Widget, enabling their customers to complete their purchase directly from the widget itself, thus eliminating friction in the checkout process.
Our Affordability Widget's auto-selection functionality helps apply the chosen payment option or offer from the Affordability Widget to the payment checkout page, which helps Acme Corp avoid confusion and reduce the risk of abandoned carts.
Acme Ed, an online education platform, faced challenges providing diverse payment options and attractive offers. Limited payment options hindered enrollment, while a lack of attractive offers affected student attraction. Customers dropped off during payment due to confusion over ineligible payment options, resulting in lost sales and customer dissatisfaction.
Here is how EMI by Razorpay helped Acme Ed:
EMI by Razorpay enables Acme Ed to offer flexible payment plans, including EMIs and Pay Later options, making their courses more accessible to students with varying financial capabilities.
Acme Ed uses EMI by Razorpay to provide exclusive discounts and offers to its students, incentivising them to enrol in more courses.
Acme Wellness, a leading healthcare provider, encountered challenges in providing its customers secure and convenient payment options, leading to issues with customer satisfaction and efficient payment processing.
Customers often faced difficulties in making payments, which resulted in delays in receiving care and added administrative burdens for the healthcare provider.
Here is how EMI by Razorpay helps Acme Wellness:
EMI by Razorpay enables Acme Wellness to offer secure payment options, including EMIs and Pay Later, ensuring customers can pay for their medical services and products without hassle or security concerns.
Acme EV, a leading EV business, faced challenges in offering flexible payment options to its customers. The upfront cost of EVs is often a barrier for potential buyers, and traditional financing options may not always be convenient or feasible. This led to lost sales opportunities for Acme EV as customers sought more affordable and flexible financing solutions.
Here is how EMI by Razorpay helped Acme EV:
With EMI by Razorpay, Acme EV's customers can choose to pay for their EV in EMIs using a variety of instruments from top lending partners, including Cardless, Debit Card & Credit Card. The ability to buy their EV at No Cost and Low Cost EMI helps the customer spread the cost over time, thus making the purchase more manageable and hassle-free.
Acme Insurance, a leading insurance company, faced challenges in offering their customers flexible payment options. The upfront cost of insurance premiums is often a barrier for potential policyholders, and traditional financing options may not always be convenient or feasible. This led to lost sales opportunities for Acme Insurance as customers sought more affordable and flexible insurance plans.
Here is how EMI by Razorpay helps Acme Insurance:
EMI by Razorpay enables Acme Insurance to offer flexible premium payment options. Customers can pay their insurance premiums in equated monthly instalments (EMIs), spreading the cost over time and making it more manageable.
With EMI by Razorpay, customers can avail of zero-interest EMIs for insurance premiums, making purchasing more affordable and attractive.
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