Tutorial - How to Create No Cost EMI Offers

Create No Cost EMI Offers from the Razorpay Dashboard using an example.

Let us create an offer from the Dashboard using an example.

Assume you are the manager of Acme Mobiles and Accessories, an online smartphone store. You want to provide discounts on online purchases to attract customers and increase sales.

You want to create a Diwali Offer with the following settings:

Offer CriteriaOffer Information
Offer NameDiwali Dhamaka - No Cost EMI
Display TextNo Cost EMI Offers
Offer TypeInstant
Minimum Order Amount₹3,000
Maximum Order Amount₹4,00,000
Issuing BankHDFC Bank
EMI Tenures3, 6 and 9 months

Let us create this offer.

Watch this tutorial about how to create a No Cost EMI offer.

To create No Cost EMI offers:

  1. Log in to the .
  2. Navigate to Offers and click + Create No & Low Cost EMI.
    Create a No Cost EMI offer
  3. The Create an Offer wizard appears with the following four sections. Enter details in all these sections for the offer to be created:

You can review the offer configurations at the end under the


In the Description section, enter the following details. All the fields are mandatory.

  1. Offer Name: Enter the name of the offer. For example, Diwali Dhamaka.
  2. Display Text: Enter a meaningful description for the offer. For example, No Cost EMI Offer. This appears at the Checkout.
  3. Terms: Enter the terms and conditions for the offer.
  4. Click Next.
Enter the offer details to proceed

In the Discount Type section, enter the discount details that should be applied for the offer.

  1. Minimum Order amount: Enter the minimum bill amount for which the No Cost EMI offer can be applied. For example, a customer must purchase an article of at least ₹3,000 to avail No Cost EMI. This is a mandatory field.
  2. Maximum Order amount: Enter the maximum bill amount for which the No Cost EMI offer can be applied. For example, customers can avail of a No Cost EMI if they purchase a phone of a maximum worth ₹4,00,000.
  3. Click Next.
Enter the discount details to proceed

In the Applicable On tab, fill in the following details:

  1. Issuer: Select the bank that will be issuing the No Cost EMI. For example, HDFC Bank.
  2. EMI Tenure: Select the tenure to be listed at the Checkout. For this example, we will select 3, 6 and 9 months as the supported tenures.
  3. EMI Offer Type: Select No Cost EMI from the drop-down list. This also displays the discount that you will bear.
  4. Click Next.
Enter the details to proceed

Under the Offer Validity tab, set how long the offer should be valid and how you want to handle the payment failure situations:

  1. Starting On: Select the Starts Immediately check box for the offer to come into effect immediately.
  2. Expires On: Select the date and time at which the offer should end. For example, 31 Oct 2020 at 11:59pm.
  3. On Payment Failure: Define how to handle payment failure.
    • Do not allow payment to go through: The payment is failed.
    • Allow customer to pay without availing offer: The payment is allowed even though the set validations are not met. However, the offer is not applied to the bill amount. The customer will be charged the entire order amount.
      We will allow payments to go through without an offer being availed.
  4. Max Usage: Set the number of times the offer should be applied across all transactions. For example, 100.
  5. Show Offer on Checkout: Select this check box for the created offer to be displayed for all Standard Checkout payments including .
  6. Click Next.
Enter the offer validity details to proceed

Click the Overview tab to view the offer summary you just created.

  1. Terms and Conditions: Select the check box after you have read the disclaimer.
  2. Click Create EMI Offer.
Check the terms and conditions and create an offer

By default, all the created offers are in the enabled state.

After the offer is created, you should integrate it with Checkout so that customers can avail discounts while making payments.Know more about


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