Payments

Insights

About Insights

Discover Razorpay Insights and explore its advanced analytics features, AI-driven insights, and how to seamlessly integrate it into your business.

Razorpay Insights is a cutting-edge analytics platform that empowers businesses with powerful data-driven insights. Seamlessly integrated within Razorpay's ecosystem, Insights offers businesses an intuitive interface to explore actionable data, AI-driven insights, and advanced analytics.

With features like natural language processing and customisable workspaces, Insights enables users to make informed decisions without requiring specialised technical skills. This documentation will guide you through the features, functionalities, and best practices for leveraging Insights to optimise your business strategies and drive growth in today's competitive market.

A quick glimpse of the Insights Dashboard.

Insights on Razorpay Dashboard View

Advantages

  1. AI-Driven Insights: Leverage advanced machine learning algorithms to gain actionable insights tailored to your business needs.

  2. Seamless Integration: Fully integrated within the Razorpay platform, allowing easy access and unified data management.

  3. Intuitive Interface: User-friendly design with customisable workspaces, enabling businesses to analyse data without technical expertise.

  4. Natural Language Processing: Interact with your data using natural language queries, making data exploration accessible to everyone.

  5. Personalised Recommendations: Receive data-driven suggestions for optimising your business strategies and staying ahead of the competition.

  6. Real-Time Analytics: Access up-to-date data and insights to make informed decisions quickly.

  7. Scalability: Designed to grow with your business, Insights handles increasing data volumes and complexity without compromising performance.

  8. Cost Efficiency: Optimise resource allocation and reduce operational costs using data-backed decisions.

Access Insights Dashboard

To access the Insights Dashboard:

  1. Log in to the Dashboard.
  2. Navigate to Insights.

Using the Analytics Dashboard, you can:

  • Perform a detailed analysis of your recent transactions.
  • Click on the respective payment method options, such as Cards, UPI, Netbanking and Wallets to view detailed information. You can also access the aggregated data for all payment methods combined.
  • Correlate downtime with your success rate trends for specific methods.

Date Range

Choose the specific date and time range for which you want to view the analytics data. You can use a predefined range or opt for a custom range.

Handy Tips

  • The default date range is 7 days.
  • You can select the date range from up to the last 30 days.

Additionally, you can select a custom date range for which you want to view the analytics data.

Custom Time Range Selector

All Payment Methods

The Overview tab provides a high-level view of your transactions and recent performance at the method level (Cards, UPI, Netbanking and Wallets).

In the Overview tab, you can view the following data points:

1. Payments Data

  1. Payments Count: The total number of individual payment transactions processed during a specific period.
  2. Payments GMV (Gross Merchandise Value): The total monetary value of all the payments processed through the platform over a specific period, before deducting any fees, refunds or discounts.
  3. Average Order Value (AOV): The average amount of money spent per transaction during a specific period. It is calculated by dividing the Payments GMV by the Payments Count.
  4. Success Rate: The percentage of payment transactions that were successfully completed out of the total attempted transactions during a specific period.
    Overview Page High Level Points

2. Success Rate Trend

Indicates the success rate trend from the beginning to the end of the selected time frame.

Success Rate Trend

3. SR, Payment Count and GMV by Method

  1. Success Rates: Indicates the success rates in percentage for all payment methods.
  2. Payments Count by Method: Indicates the payment count for all payment methods.
  3. Payments GMV by Method: Refers to the total monetary value of transactions processed through a payment platform, broken down by specific payment methods.
    Payment Method View Trends

4. Payments GMV, AOV and Loss by Source

  1. Payments GMV by Status: Indicates the flow of GMV across different payment methods, highlighting successful and failed transactions.
  2. Average Order Value (by Method): Indicates the average transaction value for each payment method.
  3. GMV Loss by Source: Displays the distribution of GMV losses by different sources, such as customer, bank or gateway issues.
    Loss Data by method

Next Steps

You can also view the analytics data for all the different payment methods listed below -

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