Automatic Customer Tagging for Retargeting
Razorpay SSO automatically tags customers in Shopify to enable personalised retargeting campaigns and targeted marketing workflows.
When customers authenticate through
on your Shopify store, specific tags are automatically assigned to their profiles. These tags provide automation capabilities that enhance your marketing efforts and improve customer engagement.- Zero Additional Cost: This feature is included with your Magic Checkout integration.
- Boost Revenue: Create targeted marketing campaigns that convert more effectively.
- Time Saving: Automate customer journeys that would otherwise require manual segmentation.
- Seamless Integration: Works with your existing marketing tools and Shopify workflows.
Login with Razorpay automatically applies the following tags to customer profiles in Shopify:
These tags enable automation possibilities for your store. Create personalised retargeting flows based on login behaviour:
- Send WhatsApp messages to customers tagged with
MAGIC_LOGIN_AUTOwho have not completed a purchase in 7 days. - Offer special promotions to customers with
MAGIC_LOGIN_MANUALtags who abandoned their carts. - Use
LOGIN_TIMESTAMPto trigger time-sensitive offers after login events.
This example demonstrates how to create an automated campaign to re-engage customers who have not placed orders recently.
Follow the steps given below:
- Customer Identification:
- Customer logs in (automatically/manually through Magic).
- System automatically assigns
Magic_logintag.
- Segment Creation:
- Create segment: Customers who have not placed an order since February.
- This segment dynamically updates as customer behaviour changes.
- Campaign Rule: If customer has Magic_login tag and customer belongs to No orders since February segment then send an Email.
The system supports unlimited automation combinations based on your requirements. Common use cases include:
- Customer identified + viewed specific items → send targeted coupon.
- Customer identified + browsed category multiple times → send category-specific offers.
Leverage Razorpay Shopify tags with various automation platforms:
- Shopify Flow: Create conditional workflows using the login tags as triggers.
- Zapier: Connect to hundreds of apps based on tag events.
- WhatsApp Business Solutions: Trigger customer communications based on tag status.
- Email Marketing Tools: Create segments based on login behaviour.
For advanced use cases, combine multiple tags to create targeted customer segments with specific behaviours and attributes.
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