Coupons
Add various types of coupons to offer discounts to your customers using the Razorpay Dashboard.
You can choose to offer discounts to your customers by adding coupons using Razorpay Dashboard.
Watch Out!
- Coupons created on both the Razorpay Dashboard and Shopify are not auto-applied. Customers are required to manually apply them at checkout.
- Automatic discount coupons created on Shopify are applied automatically, while Discount code coupons require manual application.
To create coupons:
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Log in to the Dashboard and navigate to Magic Checkout → Setup & Settings → Checkout Settings.
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Click Edit, enable Auto fetch coupon and click Save settings. This step is mandatory and allows you to display coupons to your customers at checkout. Even if you enable Display this coupon at checkout in the next steps, you must still enable Auto fetch coupon.
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Navigate to Coupons → Setup.
Watch Out!
When you create coupons on the Razorpay Dashboard, all the coupons created on Shopify will not apply unless they are synced. To sync all coupons, navigate to Setup on the Razorpay Dashboard and click Sync now next to the Coupons from Shopify section. Set the sync duration and click Start sync.
- By default, all the coupons synced from Shopify are in the
createdstate. You must manually configure and publish the coupons. To configure a coupon, identify the one you want to publish, click the options icon, and click View and Edit (if required), or click Publish.
- All newly created coupons will be automatically synced after the initial sync. You must manually configure and publish the coupons.
- Only the following coupons will be synced from Shopify: (currently, multiple collections are not synced)
- Amount discounted on orders
- Amount discounted on products
- Buy X Get Y (if minimum quantity configured)
- By default, all the coupons synced from Shopify are in the
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Navigate to All Coupons, click + Create Coupon and Select a Coupon Type based on your requirement. Alternatively, you can click + Create Coupon next to Coupons on Magic in the Setup section and Select a Coupon Type.
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Enter the Coupon Code. Your customers can view the coupon code at checkout.
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Enter the Coupon description. Your customers can view the coupon description at checkout.
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Select the Display this coupon at checkout check box to display the coupon at checkout for your customers.
- After selecting the above check box, the Enable coupon as an unavailable coupon check box appears.
- Select this check box if you want to display the coupon as unavailable (in a disabled state) when users do not meet the cart or eligibility conditions. Once the conditions are met, the coupon is automatically enabled.
Select a coupon type from the following:
Apply a discount to the total order amount, you can set conditions based on the cart value. For example, offer ₹200 discount from the total order amount when the cart value exceeds ₹2,000.
Handy Tips
Before you begin, follow steps 5 to 7 given above, which are common for all coupon types.
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Discount Details: Select the Discount type.
In this type, a fixed amount is deducted from the original amount.
Discount amount: Enter an amount by which the original price should be reduced. For example, if ₹150 is the flat discount applied, ₹150 is deducted from the original price.
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Select the Purchase requirements based on your preference to set eligibility criteria for the customers to use the coupon.
By default, the coupon is visible to all the customers irrespective of the quantity or amount.
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Coupon validity: Set the duration for the coupon.
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Active dates: Set the Start date and Start time.
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Select the Set an end date check box and set the End date and End time. (optional)
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Total maximum budget (Optional): Set an amount to expire the coupon when the total discount to be offered to all your customers is reached. For example, if you set ₹10,000 as the total maximum budget, once the budget limit is reached, the coupon code gets expired and is not visible at checkout.
Watch Out!
The coupon will never expire if you do not set an end date or a total maximum budget.
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Coupon eligibility: Create the coupon for All customers or Specific customers. If you want to create coupons for specific customers:
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Click + Add Customers.
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You can upload a list of Mobile Number or Email ID based on your requirement.
Watch Out!
If you want to create specific coupons based on the Email ID, ensure the Email field on checkout is not set as optional and is not hidden from checkout.
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Click Download Sample File and add the required data to the sample file. Ensure the data is formatted correctly and save the file.
To Upload File:
- Enter the values in a valid format as given below:
- Mobile number: +919000090000
- Email id:
- CSV file should not have any header/column title.
- Maximum acceptable rows in the file is 1 million.
- Upload the file in CSV format. Maximum file size supported is 50 MB.
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Select click to upload and choose the file you want to import. Click Confirm.
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Usage restriction: Set the maximum limit to which a coupon is redeemed in total and per customer.
- Select the Number of times discount can be used in total check box and set the number. For example, 100.
- Select the Number of times the coupon can be used per customer check box and set the number. For example, 2. Select By mobile no. or By email id via which the customer can use the coupon.
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Coupon combinations (optional): You can combine this coupon with various other coupons as follows:
- Amount off product coupons: Combine this coupon with a coupon created in the Amount discounted on products category to offer a discount on the total order amount and specific products or collections of products.
- Other Amount off order coupons: Combine this coupon with other coupons created in the same category to offer multiple discounts on the total order amount.
Watch Out!
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You can combine two coupons only if you select the same check box in both coupons. For example:
If you want to combine two coupons created in the Amount discounted on orders category, you must select the Other Amount off order coupons check box in both coupons.
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You cannot combine specific coupons selectively within a category or across categories. For example:
If you have coupons C1, C2, and C3 created in the Amount discounted on orders category and you select the Other Amount off order coupons check box for all three, all three coupons will be combined. You cannot choose to combine only C1 and C2 without including C3.
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In summary, selecting the check box allows all coupons within the same or different category to be combined, rather than combining specific coupons selectively.
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Click Create and Publish.
Apply discounts to specific products or a collection of products. You can target individual items or grouped categories. For example, apply a 20% discount on Wireless Earbuds during a limited-time sale or offer a 15% discount on all items in the Winter Wear collection.
Handy Tips
Before you begin, follow steps 5 to 7 given above, which are common for all coupon types.
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Discount Details: Select the Discount type.
In this type, a fixed amount is deducted from the original amount.
Discount amount: Enter an amount by which the original price should be reduced. For example, if ₹150 is the flat discount applied, ₹150 is deducted from the original price. -
Select Products or Collections to limit the discount to specific products or collections. Click + Add Products or + Add Collections respectively. Select the products or collections based on your requirement and click Confirm. You can add multiple products or collections.
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Select the Purchase requirements based on your preference to set eligibility criteria for the customers to use the coupon.
By default, the coupon is visible to all the customers irrespective of the quantity or amount.
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Coupon validity: Set the duration for the coupon.
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Active dates: Set the Start date and Start time.
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Select the Set an end date check box and set the End date and End time. (optional)
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Total maximum budget (Optional): Set an amount to expire the coupon when the total discount to be offered to all your customers is reached. For example, if you set ₹10,000 as the total maximum budget, once the budget limit is reached, the coupon code gets expired and is not visible at checkout.
Watch Out!
The coupon will never expire if you do not set an end date or a total maximum budget.
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Coupon eligibility: Create the coupon for All customers or Specific customers. If you want to create coupons for specific customers:
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Click + Add Customers.
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You can upload a list of Mobile Number or Email ID based on your requirement.
Watch Out!
If you want to create specific coupons based on the Email ID, ensure the Email field on checkout is not set as optional and is not hidden from checkout.
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Click Download Sample File and add the required data to the sample file. Ensure the data is formatted correctly and save the file.
To Upload File:
- Enter the values in a valid format as given below:
- Mobile number: +919000090000
- Email id:
- CSV file should not have any header/column title.
- Maximum acceptable rows in the file is 1 million.
- Upload the file in CSV format. Maximum file size supported is 50 MB.
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Select click to upload and choose the file you want to import. Click Confirm.
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Usage restriction: Set the maximum limit to which a coupon is redeemed in total and per customer.
- Select the Number of times discount can be used in total check box and set the number. For example, 100.
- Select the Number of times the coupon can be used per customer check box and set the number. For example, 2. Select By mobile no. or By email id via which the customer can use the coupon.
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Coupon combinations (optional): You can combine this coupon with various other coupons as follows:
- Amount off order coupons: Combine this coupon with a coupon created in the Amount discounted on order category to offer a discount on the total order amount and specific products or collections of products.
- Other Amount off product coupons: Combine this coupon with other coupons created in the same category to offer multiple discounts on specific products or collections of products.
Watch Out!
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You can combine two coupons only if you select the same check box in both coupons. For example:
If you want to combine two coupons created in the Amount discounted on products category, you must select the Other Amount off product coupons check box in both coupons.
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You cannot combine specific coupons selectively within a category or across categories. For example:
If you have coupons B1, B2, and B3 created in the Amount discounted on products category and you select the Other Amount off product coupons check box for all three, all three coupons will be combined. You cannot choose to combine only B1 and B2 without including B3.
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In summary, selecting the check box allows all coupons within the same or different category to be combined, rather than combining specific coupons selectively.
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Click Create and Publish.
In the Buy X Get Y scenario, you must convey to your customers that to use this coupon, both the X and Y products should be present in their cart. For example, if the coupon offers a discount on a cap or provides it for free when you buy a t-shirt, both items must be in your cart for the discount to apply. To discount products based on customer's purchase:
Handy Tips
Before you begin, follow steps 5 to 7 given above, which are common for all coupon types.
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Configure the Purchase requirements for X products based on your preference to set eligibility criteria for the customers to avail of the coupon offer.
You can set a minimum quantity for customers. For example, if you set the minimum quantity as 3, the customers can use the coupon only if there are 3 or more items in their cart.
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Select Products or Collections to limit the discount to specific products or collections. Click + Add Products or + Add Collections respectively. Select the products or collections based on your requirement and click Confirm. You can add multiple products or collections.
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Configure the Additional products offered for Y products based on your preference. For example, if you set the purchase requirement as 3 and additional products offered quantity as 2, the customers can buy 3 products and get a discount on 2 additional products.
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Select Products or Collections for Y products as well. Refer to step 2.
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Discount type: Select the Discount type applicable on Y products.
- Fixed Discount: In this type, a fixed amount is deducted from the original amount of the Y product.
- Discount amount: Enter an amount by which the original price should be reduced. For example, if ₹150 is the flat discount applied, ₹150 is deducted from the original price.
- Percentage discount: In this type, a set percentage of the amount is deducted from the original amount of the Y product.
- Discount percentage: The percentage by which the original price should be reduced. For example, if 10% discount is applied, on an order amount of ₹900, ₹90 will be deducted.
- Fixed Discount: In this type, a fixed amount is deducted from the original amount of the Y product.
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Usage Limit: Specify the maximum number of Y products that qualify for a discount. For instance, if the customer adds 2 Y products to the cart and you set the usage limit at 1, the discount applies to only 1 of the Y products.
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Coupon validity: Set the duration for the coupon.
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Active dates: Set the Start date and Start time.
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Select the Set an end date check box and set the End date and End time. (optional)
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Total maximum budget (Optional): Set an amount to expire the coupon when the total discount to be offered to all your customers is reached. For example, if you set ₹10,000 as the total maximum budget, once the budget limit is reached, the coupon code gets expired and is not visible at checkout.
Watch Out!
The coupon will never expire if you do not set an end date or a total maximum budget.
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Coupon eligibility: Create the coupon for All customers or Specific customers. If you want to create coupons for specific customers:
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Click + Add Customers.
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You can upload a list of Mobile Number or Email ID based on your requirement.
Watch Out!
If you want to create specific coupons based on the Email ID, ensure the Email field on checkout is not set as optional and is not hidden from checkout.
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Click Download Sample File and add the required data to the sample file. Ensure the data is formatted correctly and save the file.
To Upload File:
- Enter the values in a valid format as given below:
- Mobile number: +919000090000
- Email id:
- CSV file should not have any header/column title.
- Maximum acceptable rows in the file is 1 million.
- Upload the file in CSV format. Maximum file size supported is 50 MB.
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Select click to upload and choose the file you want to import. Click Confirm.
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Click Create and Publish.
Create coupons to offer a free gift to customers when their cart meets specific conditions. For example, offer a free item when the cart value exceeds ₹1,000.
Handy Tips
Before you begin, follow steps 5 to 7 given above, which are common for all coupon types.
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Configure the Purchase requirements for products based on your preference to set eligibility criteria for the customers to avail of the coupon offer.
You can set a minimum quantity for customers. For example, if you set the minimum quantity as 3, the customers can use the coupon only if there are 3 or more items in their cart.
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Select Products or Collections to limit the discount to specific products or collections. Click + Add Products or + Add Collections respectively. Select the products or collections based on your requirement and click Confirm. You can add multiple products or collections.
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Discount Offered: Select one product variant to offer as a free gift when the purchase requirements are met:
Watch Out!
You must maintain sufficient inventory of the free product to ensure the coupon works smoothly and provides a seamless experience for your customers.
- Click +Add Products.
- Select the product of your choice and click Confirm.
- Click +Add Products.
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Usage Limit: Select the Maximum uses per order check box and specify the maximum number of products that qualify for a discount. For instance, if the customer adds 2 products to the cart and you set the usage limit at 1, the discount applies to only 1 of the products.
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Coupon validity: Set the duration for the coupon.
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Active dates: Set the Start date and Start time.
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Select the Set an end date check box and set the End date and End time. (optional)
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Total maximum budget (Optional): Set an amount to expire the coupon when the total discount to be offered to all your customers is reached. For example, if you set ₹10,000 as the total maximum budget, once the budget limit is reached, the coupon code gets expired and is not visible at checkout.
Watch Out!
- For Freebie coupons, the budget will be calculated based on the total price of the free products.
- The coupon will never expire if you do not set an end date or a total maximum budget.
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Coupon eligibility: Create the coupon for All customers or Specific customers. If you want to create coupons for specific customers:
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Click + Add Customers.
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You can upload a list of Mobile Number or Email ID based on your requirement.
Watch Out!
If you want to create specific coupons based on the Email ID, ensure the Email field on checkout is not set as optional and is not hidden from checkout.
-
Click Download Sample File and add the required data to the sample file. Ensure the data is formatted correctly and save the file.
To Upload File:
- Enter the values in a valid format as given below:
- Mobile number:
+919000090000 - Email id:
gauravkumar@example.com - CSV file should not have any header/column title.
- Maximum acceptable rows in the file is 1 million.
- Upload the file in CSV format. Maximum file size supported is 50 MB.
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Select click to upload and choose the file you want to import. Click Confirm.
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Click Create and Publish.
After you publish a coupon, navigate to Setup and Settings → Coupon Settings and click Enable to make the coupons accessible on checkout for your customers. Click Save settings post which all the coupons created on Shopify will stop working immediately.
The table below lists the various coupon states and their descriptions:
You can perform the following actions based on your requirement on the Razorpay Dashboard. Navigate to Checkoout360 → Coupons → All Coupons.
- You can activate an inactive coupon if it has not expired. Identify the coupon you want to activate, navigate to the options icon and click Activate.
- You can only delete coupons in created and inactive states. Identify the coupon you want to delete, navigate to the options icon and click Delete.
- You can only deactivate coupons in active and published states and not delete them. Identify the coupon you want to deactivate, navigate to the options icon and click Deactivate.
- If a coupon has expired and you want to offer the coupon again, you can duplicate the coupon. Identify the expired coupon, navigate to the options icon and click Duplicate.
- You cannot create multiple coupons with the same coupon code. However, you can reuse a coupon code once a coupon with a similar code expires.
- Once a coupon is active, you cannot edit the Coupon Code, Coupon eligibility file, Coupon start date and Total Maximum budget.
- You can edit the Display this coupon at checkout configuration in all states except expired. After editing, the coupons will not appear to the customer.
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