Accessed by almost 1.9 billion people on a monthly basis, YouTube is not merely an entertainment platform. It is now the second-largest search engine. In fact, 68% of YouTube users watched a video to help themselves while making a purchase decision. All in all, YouTube marketing is the next big thing! 

  • YouTube users collectively watch over 46,000 years of content each year
  • People prefer watching video on YouTube 4x more than on any other social media platforms
  • YouTube users watch more than 180 million hours of content on TV screens each day

If you’re looking out to create a working Youtube marketing strategy for your business, this ebook is for you!

What’s inside?

Building a strategy 

A step-by-step guide right from the moment you start brainstorming until the time you measure the impact and the result. Get quick takeaways and pro-tips throughout to make the best of your efforts. 

Types of videos

Find out what are your customers expecting. Create videos which will actually work for a brand. 

SEO optimization for videos

Learn how to rank on the first page of Google. Optimize your video for the right set of audience and get set to double your metrics!


Khushali is a content marketer at Razorpay. A logophile, traveler and inbound marketing enthusiast, she loves questioning the 'why' and 'how' of almost everything.

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