If you have an ecommerce business on Shopify, you have probably wondered what the best payment gateway for your business is. There are a number of payment providers available and you want to pick the one that not only offers a lot of options but also works best for you.
Before choosing the right payment gateway, there are a number of factors you should consider. We bring you 10 tips to choose the right Shopify payment gateway.
Choose a payment gateway that is a breeze to integrate with your Shopify store. A number of payment providers offer simple, no-code solutions. This will enable you to handle the process without any dependence on developers or a tech team.
Different modes of payment
This is an important factor. Offering your customers a greater choice of payment modes – credit cards, netbanking, UPI, wallets, pay-later etc. – will have a direct impact on revenue. The absence of a familiar payment method is often a factor in cart abandonments.
Offering a large number of payment methods improves user experience and gives you the option of providing an alternative in case of downtimes with a certain payment method. For example, if netbanking is an issue, a customer can complete payment using cards or wallets.
Related read: What is a Payment Gateway and How Does It Work?
Support for international payments
For businesses that sell to customers outside India, offering payment options in foreign currencies is critical. Look for a payment gateway that supports a large number of currencies while offering settlements in Indian rupees. Keep an eye on their pricing for international payments.
In case you have previously been using a method like PayPal to accept payments from overseas customers, choose a payment gateway that gives you an option to integrate your existing PayPal account.
Payment transaction charges
It goes without saying that this is going to be a crucial factor in your decision (but let this not override every other factor). Check if your gateway charges a one-time setup fee or any annual fee. Also keep in mind that transaction fees vary for different payment methods (UPI vs. credit card etc.)
Settlement is a process by which the money paid by your customer or end-user is transferred to your bank account. For owners of small and medium businesses, settlement time is a critical issue. Look for the settlement cycle from the date of payment capture.
Check if your payment gateway offers the option to reduce your settlement time as an extra feature. Being able to receive your settlements instantly in your bank account would enable you to avoid cash-flow challenges and meet working-capital requirements.
When customers request a refund of the payments made for the products purchased on your Shopify store, the process can take time. Check how many working days your payment gateway ordinarily needs to refund a payment. The faster your refunds, the better the customer experience, enabling you to win customer trust and engender loyalty.
Fraud prevention and risk mitigation
A good payment gateway will have strong processes in place to detect and prevent fraud. Gateways can analyse patterns to distinguish between normal and suspicious transactions with high accuracy.
When a customer uses a lost or stolen card, it might lead to cases of refunds or chargebacks and lead to loss of revenue. Good transaction monitoring, including checking for hotlisted cards in real time, will help prevent this. Chargeback frauds can be prevented.
Contact your gateway or check its website and other communication channels to see what measures are being taken to prevent fraud.
Transaction success rate
Low transaction success rates can cause businesses to lose up to 30% of their earned revenue. There are a number of factors that contribute to this. The lack of a smooth checkout experience for customers along with failures in the payments ecosystem both lead to transaction failures.
Look for a payment gateway with a high transaction success rate. The measures it has in place could include an ultra-smooth checkout process and smarter routing.
Payment analytics dashboard
Data makes decision-making easier and gives you insights into the performance of a product or a campaign. As a Shopify business, it is thus essential that your payment gateway’s dashboard has features such as analytics and real-time charts to help you gain valuable insights into the performance of your business.
Your payment gateway should have a dedicated support team that you can reach 24/7. Issues with chargebacks, settlements and refunds are not uncommon and check to find out if your payment gateway has a good reputation for grievance-redressal.
If you are looking for the best Indian payment gateway for Shopify, then you need not make much of an effort. Razorpay more than matches your requirements on all 10 counts above; currently used by thousands of Shopify merchants and 5 million businesses overall.
The Razorpay Secure app has been especially designed for Shopify. It offers a smoother and more secure payments experience.
Frequently Asked Questions
Which payment gateway should I use for Shopify in 2023?
There are a number of payment gateways you can use with Shopify but before choosing one, there are several factors that you need to consider.
How do I add a third-party payment gateway to Shopify?
To add a third-party payment gateway to Shopify, you need to create an account with the payment gateway and then follow the payment gateway’s instructions for integrating under shopify setting tab.
How many currencies does the Razorpay Payment Gateway support?
The Razorpay Payment Gateway supports over 100 currencies from across the globe.
What is the Razorpay Secure plugin for Shopify?
Razorpay Secure is a plugin for Shopify that allows merchants to accept payments from customers through Razorpay. The plugin provides a secure checkout experience for customers, and helps merchants to manage their payments through Razorpay.