It’s a great time to ditch the traditional career route and take freelancing as a full-time profession. With the post-pandemic world adjusting to remote and hybrid work environments, freelancers are integrated into every industry.
From web designing to digital marketing, freelancers are hugely popular in tech and non-tech roles. A study found that web developers are among the highest-paid freelancers globally, making this one of the top 10 most in-demand tech jobs in 2021.
Many companies nowadays prefer to hire freelancers for development projects instead of full-time developers. About 40% of freelancers reported increasing their hourly rates after the pandemic.
There is no better time to become a freelance web developer than now. So, if you have been considering making this switch in the profession, we have all the details to help you get started and craft a successful freelancing career.
5 Steps to Becoming a Freelance Web Developer in 2023
There are over 1.5 million freelance web developers around the world. And when you are working remotely, you can be hired by any global company. This means you’re technically competing with millions of people with similar skills.
You need to know these five important steps to becoming a smart and successful freelance website developer.
1. Find Your Niche and Start Building
Web development is a broad term. To become a capable freelancer, you must have a specialized skill set. Start on that path by finding your niche and focusing your skills on that.
While beginners and fresh programmers are expected to have basic knowledge of everything relevant, developing your expertise in a few specific areas helps in long-term career growth.
- Full-stack developers know both front-end and back-end systems. Typically, more experienced freelancers become full-stack developers to get better projects.
Once you figure out your niche, start building whatever comes your way. Trying your hands at various developmental tasks and projects can hone your skills and instill creativity and confidence.
2. Be Brave and Creative
To stand out among your peers, you must be brave and creative in your approach. Freelancers need a brand for people to remember them. If you display exceptional work and insights, your clients will be happy to recommend you for higher-paying projects.
Try out-of-the-box ideas when you have a scope, and find smarter ways to code and perform other development tasks. This will help you get noticed and also showcase your skills.
3. Create a Portfolio
Every freelancer has to keep their portfolio handy to show it to prospective clients. Building a portfolio website is a great idea. It consolidates all your work, creates a brand voice, and provides a platform to display your creativity.
A well-designed portfolio attracts clients and pushes you to prominence. Don’t forget to include testimonials, work samples, and reviews for visitors. A smart portfolio also tells clients that you are reliable and serious about your work.
4. Focus on Networking and Marketing
Skills can’t bring you to work if you don’t market them. Focus on the right marketing efforts to make your name and work known in the developer circles. Also, network with the right people who can set you up with lucrative projects.
Have an active social media presence, with regular updates on what you’re doing. Build a strong profile on platforms like Twitter and LinkedIn, and join tech discussions from your niche to get noticed.
5. Organize the Business Aspect
A freelancer is their accountant, HR, and manager. So, it is foolish to overlook the business aspect of your job. Be aware of legalities in the industry, gain basic knowledge of compliance factors, and maintain your accounts thoroughly.
Set up work terms and conditions, pay structure, and frequency, before taking up a project. Sign legal contracts that mention all terms clearly, so your hard work is always rewarded.
A website development freelancer can never be out of work. Freelancing can be a full-time job with high pay and equal responsibility. However, you have added perks like the freedom to choose projects and dictate rates.
To reach a secure space as a freelancer, you must invest time and effort in building your skills, creating a strong portfolio, and learning business aspects. Then, look up web development projects online and get on your successful journey!