Success doesn’t happen overnight. Keep your eye on the prize and don’t look back. 

Going gig is no mean feat, but success in this business demands consistency and time. Freelancing has enough room for everyone and great potential. Let me throw a slab of facts.

It’s predicted that freelancers will contribute to 50 percent of the nation’s workforce volumes, and the market size is estimated to touch USD 25 billion by 2025. 

60 percent of Indian freelancers are under the age of 30 years, and the average income of freelancers across India is Rs 20 lakh per annum while 23 percent of them make over Rs 40 lakh per annum.

India is home to the second-highest number of freelancers in the world. The battle is hot, time is money and companies are providing a fat cheque for specialists, but only a few make the count.

Is it necessary to choose a speciality?

For example, you are somebody who has recently quit the 9 to 5 cycle. Initially, you might say yes to every work that comes your way, but as you dive deeper into freelancing, it is recommended that you think about your work strategically. 

But how can I make more money if I restrict my speciality? 

Freelancing indeed allows you to do more things at the same time, but the question is that if a company is looking for a digital marketer to run and manage Google Ads and oversee campaigns will they hire a specialist or a jack of all trades? 

As a freelancer, you become the brand, and the clients you serve in your domain become your portfolio. So, in the beginning, it can be a spaghetti situation, but later on, you need to clean up your kitchen with the essential tools.

What kind of services would you like to offer?

The Yes Man/Woman has to learn to say No. If you are a Python developer, then you shouldn’t sign up or entertain any JAVA oriented tasks or contracts. Simple.

As a developer who knows something from everything is going to be beneficial, but for the short-term. Your clients will recommend you to others about your ability to do everything, and when the oven gets hot, it’s going to be very difficult for you to manage your specialities. 

Plus, your sole purpose is to become a specialist (Something that you love to do) and the best asset for hire. Short term goals will only delay your progress.

What kind of business problems are your services going to solve?

Before you venture into the grind, as a freelancer, you have to decide with whom you can enjoy working to learn, earn and grow. Freelancers need to find the right clientele for their business. 

For instance, a developer will have to decide if he/she wants to work with growing startups or take up project-based contracts or experience-based roles with enterprises. Take time to establish yourself, enquire who can afford you, identify the current trends and see where your skill sets fit. A little research doesn’t harm. 

“Follow your heart and do what you love’ is just a slogan. You need to get real. If you’re not offering a service people are willing to spend money on, you’re not going to be in business for long.” Kelly James-Enger

How can I freelance better? 

Despite the fast growth and good predictions for the future, the reality is that freelancers and unregistered businesses within this ecosystem are facing numerous challenges. Here’s how you can do it right: 

Branding – You can debate, but branding is no child’s play. If you think only large enterprises are bound to get their logos, colours, tone and messaging right, then you are wrong. People do look for authenticity, and minimalism as a trend is here to stay. So, buckle up. 

Now you can avoid all of that and create a personalised page instantly for better conversions. Yes, with Razorpay freelancers can build a storefront with zero-coding and start selling. It doesn’t matter if you do not have an app or a website. Also, you can add this Payment Page to your social media page and accept online payments instantly.

Choosing the right payment service provider – Studies show that 58% of freelancers have experienced not getting paid at all for their work. They end up spending inordinate amounts of time following up with clients for unpaid dues. 

Razorpay provides a holistic solution for freelancers to accept online payments. Say hello to Payment Links for quicker settlements. Freelancers can send quick payment reminders, receive recurring payments via WhatsApp, email, Instagram, Facebook, SMS and more. 

Onboard a GST knowledge partner – Yes, that comes free of cost. Did you know that unregistered businesses and freelancers also come under GST laws? No? 

Well, freelancers are usually required to raise GST-ready invoices for their customers, and their lack of knowledge in creating these invoices becomes a real challenge. 

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Also, with Razorpay freelancers can send GST invoices through any channel and get paid via credit/debit cards, netbanking, UPI & wallets. Sounds swell?

Are there any growth hacks to master freelancing?

There’s no substitute for hard work, but you can still excel if you follow the below steps. 

  • Start networking early – It is wise to learn the art of networking with people who can help you land paid projects or connect with suitable people. Make an impression, stay updated on social media, participate in conversations and make sure that you stand out (Works better on LinkedIn). 
  • Start freelancing before you leave your job – It’s like a weekend gig. Build skills and start small. For example, if you are a designer, throw some cool designs for your friend’s wedding or other activities. If it hits, then word of mouth travels fast, and a project earned is a skill upgraded. Gather testimonials, build credibility, determine your pricing, because it all starts here. 
  • Create your portfolio – There are many websites like Behance, Dribbble, Coroflot, Adobe Portfolio, Carbonmade and many more. Choose wisely, see what fits your bill and with a great storytelling ace it. 
  • Leverage your network on social media – Spend 20 minutes daily on the right platform that helps you meet new people and learn more. Networking is online. Maybe somebody will be interested in your portfolio. Perhaps somebody will land you on an exciting project.
  • Start microblogging – Opinions are everywhere. Sometimes it comes from an influencer, a business leader, trending news, or maybe, a clickbait. There’s a lot of noise, and you need to get noticed. Start microblogging, be the first to voice an opinion, figure out the trending post or blog and make your mark. Remember, humour and consistency is the key. 

So what do you think? Feel free to add if we missed anything. Meanwhile, you can explore our knowledge portal here. Stay tuned!


When I'm not gushing over World of Warcraft or playing Witcher you'll find me strumming my six strings and minting rhymes.

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