Affiliate marketing is one of the safest and most effective ways of monetizing a website. As an emerging method in the world of marketing, it is known for helping marketers gain more leads, traffic and improve sales. Affiliate marketing programs offer several platforms for marketers to use their expertise and grow their revenue.

This relatively new branch of marketing is becoming quite popular among web developers, freelancers, etc. However, anyone interested in creating a lucrative way of earning income can become an affiliate partner. 

Nowadays, numerous brands (big or small) are coming up with affiliate programs that pay commissions to influencers, content creators, and affiliate marketers for referring their products on their platforms. Thus, it has become one of the most popular options in India to earn passive income.  

Also read: All you need to know about Affiliate Marketing

Top 5 Affiliate Programs in 2024

If you are looking to augment your income as an affiliate marketer in India, these are the affiliate programs in 2022 that you must know about:

1. Razorpay Partner Program

Razorpay is a leading and trusted B2B payment solutions provider in India. Currently, there are more than 50,000 businesses including Swiggy, Zomato, Goibibo, Yatra, Pizza Hut, and Book My Show, that use Razorpay’s payment gateway.

The Razorpay Partner Program allows anyone who can recommend payment solutions to customers to earn commissions by promoting Razorpay’s payment products. Since your web content will be recommending a software application that handles business-critical payment processing, it is essential that your content is reliable. 

Remember that you get a monetary commission after your referred customers complete a transaction via Razorpay. However, as a blogger, the products and services you advocate should be relevant to your niche. So, if you are a blogger who already promotes tech products, viz. computers, hardware, informational products such as programming courses, Razorpay’s affiliate program should be right up your alley. 

Affiliate marketers can choose from a fleet of Razorpay services to promote, including payment gateway, payment pages, payment links/buttons, etc. 

Note: Once you start referring customers as a Razorpay affiliate partner, you can enjoy a lifetime of passive income. Do you like what you read? Become a Razorpay partner today!

Razorpay offers the following benefits to its partner affiliates:

  • A fixed referral bonus of up to INR 500 on every successful purchase
  • Lowest charges on payment gateway as compared to other contemporaries
  • A 0.1% commission of the transaction through your referral link
  • Free trial 
  • Access to the sales and marketing collateral that are partner-oriented 

2. Flipkart Affiliate Program

Flipkart is one of the largest e-commerce platforms in India. It is also home to one of the earliest affiliate programs in the country. However, as an affiliate marketer, one must pay attention to the commissions the program offers as they largely depend on the product categories you choose to promote.

As an affiliate marketer, your role is to direct traffic to Flipkart products and get a commission on valid sales. It does not require a sign-up fee. Flipkart offers several tools such as widgets, banners, and application programming interface (APIs) for listing Flipkart offers and products on your app or website. 

You can make the affiliate links or the banners on the Flipkart products and check them on mobile apps or even web pages. These tools can help you improve your campaign and customize your content as per the engagement goals of your customers to earn a higher commission. 

It is easy to track the conversation rate and the performance of the referral links using Flipkart’s real-time reports. The payout per referral is different for websites (mobile/desktop) and mobile applications. The average range of commission lies between 6% and 20%, based on the category of the product or deal. 

3. Amazon Associate

Amazon is the most wide-reaching e-commerce brand all across the world. Amazon associate is among the best affiliate marketing programs. It helps millions of affiliate marketers to improve traffic and purchase on their product category and make high commissions. 

To sign up for an amazon affiliate, you don’t have to pay the registration fee. You can quickly sign-up from the amazon associate and pick the best-suited product to promote for your target group/audience. The commission is, of course, different for every product category.

On average, affiliate marketers can earn approximately 10%–12% commission from purchases. In addition, you can get your affiliate income transferred to your bank account for withdrawal. 

4. Cuelinks Affiliate

It is one of the most popular affiliate networks, especially among Indian bloggers. According to a recent study, Cuelinks get more than 10 million clicks every month and works with 20,000 plus publishers. 

To start with a Cuelinks affiliate program, sign-up with your email id and showcase your website to promote the products. The affiliate tools offered by Cuelinks are easy to use and enable you to understand your content in detail. 

The tools are pretty beneficial in moderating the affiliate links you create. Moreover, it has several Indian products that offer a handsome commission. Hence, it is a reliable platform to generate meaningful passive income.

5. Vcommission Affiliate

The Vcommission is the oldest name for an affiliate marketing program in India. Currently, it has more than 18,000 affiliates. Vcommission pays the commission every month to all the affiliate marketers associated. It has high-profile clients such as Snapdeal, Myntra, and successful affiliate marketers who generate leads.

Even if you are a beginner, it is safe for you to sign-up at the Vcommission as they do not ask for joining fees. You can create the referral or affiliate link and ID using Coupon CSV to promote products. It also offers affiliate tools to help you in forming the links and banners for promotion. When a user clicks on your banner and makes the purchase, you will only get the commission.

These are among the best affiliate programs in 2022. These programs form partnerships with premium brands and influencers (micro or macro) in marketing. Hence, it is safe for you to choose any of them to begin your journey in affiliate marketing.


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