Ever wondered how some bloggers, influencers, and freelancers make money while they sleep? The answer is affiliate marketing—one of the most effective and risk-free ways to earn passive income online.
Affiliate marketing is more than just a buzzword; it’s a game-changer for anyone looking to monetize their website or online presence. Whether you’re a content creator, freelancer, or web developer, affiliate programs offer a golden opportunity to turn your expertise into revenue. By promoting products and services from various brands, you can earn commissions for every successful referral—without worrying about inventory, customer support, or logistics.
With brands across industries launching high-paying affiliate programs, now is the perfect time to jump in. From tech giants to fintech startups, companies reward marketers, influencers, and content creators for driving leads and sales through their platforms. Affiliate marketing has skyrocketed in popularity in India, making it one of the most accessible and profitable ways to earn money online.
So, if you’re looking for a low-investment, high-reward way to grow your income, affiliate marketing might just be your perfect side hustle (or even a full-time gig!).
Know more here: All you need to know about Affiliate Marketing
Top 5 Affiliate Programs in 2025
If you are looking to augment your income as an affiliate marketer in India, these are the affiliate programs in 2025 that you must know about:
- Razorpay Partner Program
Razorpay is one of India’s most trusted fintech companies, powering seamless digital payments for over 5 million+ businesses, including brands like Swiggy, Zomato, Yatra, Pizza Hut, and BookMyShow.
The Razorpay Partner Program is designed for bloggers, freelancers, consultants, developers, platforms or agencies who already advise businesses on how to start their e-commerce journey or how to choose the best tech products for their business or help them in any other way. As a partner, you can help businesses simplify their payments while earning a commission on successful referrals. So, if you are an individual or business looking to monetize your network by recommending Razorpay’s cutting-edge payment solutions, Razorpay’s affiliate program should be right up your alley.
Why Join the Razorpay Partner Program?
- Comprehensive Product Suite – Razorpay offers the most comprehensive fintech suite of products under its partner program- from payment gateways, payment links, international payments, payments on WhatsApp, GST-compliant invoicing to neo-banking solutions (RazorpayX) and POS you can promote anything to your audience/ clients.
- Trusted by India– 8 out of top 10 unicorns choose Razorpay which means when you refer Razorpay to your clients, you are assured of being seen as a trusted advisor.
- Lucrative Rewards – Earn commissions for every transaction carried out by your affiliate accounts.
- Fast & Seamless Onboarding – Get started in less than 5 minutes with a fully online onboarding process.
- Dedicated Partner Support – Enjoy access to bulk email, chatbot support, refund tracking, and a dedicated account manager.
- Robust Dashboard – Gain access to detailed reports on payments, settlements, and refunds.
Want to Become a Partner?
Join the Razorpay Partner Program today!
How to Refer Your Clients?
You can add your affiliate partners or sub-merchants directly through the Razorpay Dashboard in two ways:
1. Via email – Invite them by sharing their contact details with us on the dashboard.
2. Via referral link – Generate a unique signup link from your dashboard and share on your website and other channels.
For detailed steps, please watch this video
2. Flipkart Affiliate Program
Flipkart is one of the largest e-commerce platforms in India. It is also home to one of the earliest affiliate programs in the country. However, as an affiliate marketer, one must pay attention to the commissions the program offers as they largely depend on the product categories you choose to promote.
As an affiliate marketer, your role is to direct traffic to Flipkart products and get a commission on valid sales. It does not require a sign-up fee. Flipkart offers several tools such as widgets, banners, and application programming interfaces (APIs) for listing Flipkart offers and products on your app or website.
You can make the affiliate links or the banners on the Flipkart products and check them on mobile apps or even web pages. These tools can help you improve your campaign and customize your content as per the engagement goals of your customers to earn a higher commission.
It is easy to track the conversation rate and the performance of the referral links using Flipkart’s real-time reports. The payout per referral is different for websites (mobile/desktop) and mobile applications. The average range of commission differs based on the category of the product or deal.
3. Amazon Associate
Amazon is the most wide-reaching e-commerce brand in the world. Amazon Associate is among the best affiliate marketing programs. It helps millions of affiliate marketers improve traffic and purchases in their product category and make high commissions.
To sign up for an Amazon affiliate, you don’t have to pay the registration fee. You can quickly sign up from the Amazon associate and pick the best-suited product to promote for your target group/audience. The commission is, of course, different for every product category. In addition, you can get your affiliate income transferred to your bank account for withdrawal.
4. Cuelinks Affiliate
It is one of the most popular affiliate networks, especially among Indian bloggers. According to a recent study, Cuelinks gets more than 10 million clicks every month and works with 20,000 plus publishers.
To start with a Cuelinks affiliate program, sign up with your email ID and showcase your website to promote the products. The affiliate tools offered by Cuelinks are easy to use and enable you to understand your content in detail.
The tools are pretty beneficial in moderating the affiliate links you create. Moreover, it has several Indian products that offer a handsome commission. Hence, it is a reliable platform to generate meaningful passive income.
5. Vcommission Affiliate
The Vcommission is the oldest name for an affiliate marketing program in India. Vcommission pays the commission every month to all the affiliate marketers associated. It has high-profile clients such as Snapdeal, Myntra, and successful affiliate marketers who generate leads.
Even if you are a beginner, it is safe for you to sign-up at the Vcommission as they do not ask for joining fees. You can create the referral or affiliate link and ID using Coupon CSV to promote products. It also offers affiliate tools to help you in forming the links and banners for promotion. When a user clicks on your banner and makes the purchase, you will only get the commission.
These are among the best affiliate programs in 2025. These programs form partnerships with premium brands and influencers (micro or macro) in marketing. Hence, it is safe for you to choose any of them to begin your journey in affiliate marketing.
