API ReferenceIntegrationsKnowledge Base

Add Facebook Pixel

You can add your Facebook Pixel to your Payment Pages to track payments and conversions from your Facebook advertisements.

Available Tracking Metrics



Page Views

When a customer lands on your Payment Page. This is the default metric to track page visits.

Add to Cart

When a customer clicks on an add-to-cart button.

Initiate Checkout

When a customer clicks on a checkout button.


When a customer finishes the purchase or checkout flow and lands post-payment success page.

Add Facebook Pixel to Your Payment Page🔗

To add Facebook Pixel to your Payment Page:

  1. Navigate to your Payment Page in the edit mode.

  2. Click Page Settings.

  3. Click Plugins and Add-ons.

  4. Add the details:

    1. Facebook Pixel ID: Enter the Facebook Pixel ID.
    2. Select the metrics you want to track from the following:
      • Page Views
      • Initiate Payment
      • Add to Cart
      • Payment Complete
  5. Click Save.