Consumer Profiling
Create rich, dynamic customer profiles using purchase history, demographics and behaviour insights to enable smarter segmentation and precise targeting.
The Consumer Profiling section helps businesses build rich, dynamic customer profiles by leveraging Billme’s integrated CRM and data platform. It enables seamless collection, storage and segmentation of customer data such as purchase history, demographics and behaviour, turning raw inputs into actionable insights.
With this data, businesses can create detailed customer databases for personalisation, targeted marketing and improved engagement. The dashboard displays key customer details such as Total Visits, Last Visit and Average Billing Amount along with basic details, which can be exported for deeper analysis.
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Manually: Businesses can enter or upload customer details directly into the Consumer Profiling dashboard.
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Surveys: Surveys integrated into Billme-powered digital bills allow customers to voluntarily share information during their post-purchase journey. This data is automatically captured and stored for future use.
By understanding customer preferences and behaviour, you can drive loyalty, craft personalised experiences and boost revenue.
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Precise Data Collection and Segmentation: Billme's digital bill-powered CRM ensures accurate collection of customer data. This data forms the basis for intelligent segmentation, allowing you to categorise your audience into meaningful groups for targeted efforts.
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Customer Insights Module: Access a comprehensive range of customer data points through the dedicated Customer Insights module. This includes:
- Phone Number
- Email Address
- Customer Name
- Age
- Gender
- Region
- Marital Status
- Total Visits
- Last Visit
- Total Spend
- Average Spend
- Average Feedback
- Feedbacks Given
- Operating System (OS)
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Actionable Personalisation: With deep customer understanding, you can create and deploy highly personalised marketing campaigns across all your segments. This ensures your messages resonate directly with individual customer needs and behaviours, leading to higher engagement and conversion rates.
Consumer Profiling section offers numerous features as explained below:
The main table lists:
- Customer Name
- Age
- Gender
- Contact Details
You can click on customer details to view additional information.
You can filter the consumer profiles you want for business analysis or targeted marketing campaigns. You can easily filter customer data based on:
- Age
- Gender
- Relationship
- States
- Average Spend
- Total Spend
- Total Visit
The export feature allows businesses to export detailed customer information in CSV format. Exported data can be filtered by:
- Age
- Gender
- Relationship
- States
- Average Spend
- Total Spend
- Total Visit
- Emails
Businesses can add or upload new customer data using the following two options:
Add individual customer details directly into the system using a form.
Bulk upload customer data by downloading the sample CSV template, filling in customer information and uploading it back into the system.
When uploading customer data, businesses should follow these important guidelines:
- Do not delete or change the position of the headers in the sample CSV file.
- Do not add country codes with phone numbers.
- Do not use capital letters for city and state fields.
- Use capital letters only for names, professions, company names and spouse names.
- Use the DD/MM/YY format for date of birth and anniversary.
- Ensure you follow the additional instructions provided in the system before uploading data.
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