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Available in🇮🇳 India
When customers authenticate through Login with Razorpay (SSO) on your Shopify store, specific tags are automatically assigned to their profiles. These tags provide automation capabilities that enhance your marketing efforts and improve customer engagement.
  • Zero Additional Cost: This feature is included with your Magic Checkout integration.
  • Boost Revenue: Create targeted marketing campaigns that convert more effectively.
  • Time Saving: Automate customer journeys that would otherwise require manual segmentation.
  • Seamless Integration: Works with your existing marketing tools and Shopify workflows.

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List of Tags

Login with Razorpay automatically applies the following tags to customer profiles in Shopify:

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Example: Customer Journey with Tags

These tags enable automation possibilities for your store. Create personalised retargeting flows based on login behaviour:
  • Send WhatsApp messages to customers tagged with MAGIC_LOGIN_AUTO who have not completed a purchase in 7 days.
  • Offer special promotions to customers with MAGIC_LOGIN_MANUAL tags who abandoned their carts.
  • Use LOGIN_TIMESTAMP to trigger time-sensitive offers after login events.

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Example Setup

This example demonstrates how to create an automated campaign to re-engage customers who have not placed orders recently.
Follow the steps given below:
  1. Customer Identification:
    • Customer logs in (automatically/manually through Magic).
    • System automatically assigns Magic_login tag.
  2. Segment Creation:
    • Create segment: Customers who have not placed an order since February.
    • This segment dynamically updates as customer behaviour changes.
  3. Campaign Rule: If customer has Magic_login tag and customer belongs to No orders since February segment then send an Email.

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Additional Campaign Possibilities

The system supports unlimited automation combinations based on your requirements. Common use cases include:
  • Customer identified + viewed specific items → send targeted coupon.
  • Customer identified + browsed category multiple times → send category-specific offers.

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Compatible Automation Tools

Leverage Razorpay Shopify tags with various automation platforms:
  • Shopify Flow: Create conditional workflows using the login tags as triggers.
  • Zapier: Connect to hundreds of apps based on tag events.
  • WhatsApp Business Solutions: Trigger customer communications based on tag status.
  • Email Marketing Tools: Create segments based on login behaviour.
For advanced use cases, combine multiple tags to create targeted customer segments with specific behaviours and attributes. Customer Analytics