Today, many online store platforms provide almost anything you need. From t-shirts to grocery items to books to a comprehensive platform that provides all of this and more, hundreds of such online stores come up regularly. 

If you too have a bright idea that involves the requirement of an online store, then you must create one for yourself too. However, creating an online store is not as easy as it sounds. It requires meticulous planning and execution to make sure that you have a credible and efficient online store working for you. 

Your online store must be customisable later on so that you can make necessary changes as you grow. Furthermore, the most important thing is, it should be easily accessible and functional for users.

Another thing you need to keep in mind is that your website should be visible on the first page of the search page of Google. For that, you need a great SEO program. 

On top of all of it, you must be very clear about which online store builder that will help you in building the right store for you.  Once you have the idea and concept about the business plan, you need to create an online store, and that requires professional help. 

However, there are certain things you need to keep in mind from your end to make sure that you have the best online store for your business. Make sure that you ask the right questions to the sales team of the online platform. You can even ask for a free trial to get a better understanding of how things work. 

Here are a few points that you need to keep in mind while selecting the right online platform. 

  • The site should be simple and comfortable to use
  • The website should be able to hold up irrespective of the amount of traffic coming on it
  • The website should provide assistance whenever you require. Furthermore, you have to check whether the services you get will be paid or free
  • You should check whether you can use the website to sell any kind of products. If your product has variety then you should make sure how it would look to a user who is trying to buy your product
  • Management of inventory should be sorted
  • The payment options should be set to accept payment from any part of the country. For an international website, your online store should be able to accept currency from multiple countries
  • You should think about the possible integrations with other applications for future use cases
  • Another thing you need to keep in mind is the use of APIs. It helps you customize and automate your business as you grow
  • You should be able to sell your products directly to other popular online stores like Amazon, Flipkart and so on, if you want such a scenario
  • You should create a good SEO base for your website. 
  • You should think about out-of-the-box features that come with the website builder you choose, which makes your online store more robust and functional. 

Meanwhile, you should also focus on these aspects.

Cost effectiveness

Once you know all the points to keep in mind while selecting the right online store builder, the next important factor is the money aspect of the things. You need to find a website builder that provides maximum quality in minimum expenditure.


Now, you need to make sure that you choose the right web designer or the store designer to allow you to design and create the best possible website for you. 

When it comes to an online store, the functionality of the store is what makes it look different than others. It gives you an idea about how the online store works under different scenarios. 

Multiple things come in to play in an online store, the filters used in search, the wishlist section, the checkout phase, the use of payment gateways during the payment and then finally completing an order. For the complete process to work without any technical glitches, you require a completely functional website. 

Scalability and customisability

If you have set up your business with the right marketing, your business will undoubtedly boom, no matter what. Therefore, your online store should be able to come up with a solid performance even with a massive flow of traffic. 

The small APIs allow 2-10 requests per second, which is perfectly fine for a new business. However, if you are looking to scale things up, you should use an API that gives you more than 100 requests per second. You can use a website portal that allows you to customise it later if you do not want it at the start of the business. 

Now that you have an idea about the things to keep in mind while selecting the right online store builder, ensure that you make all the right choices to create the best possible online store. 

The robustness and functionality of the online store are what makes it a success or not. Furthermore, you can try websites that provide such services at affordable prices at first and then scale it up once your business grows. 


Saurin heads Content at Razorpay. He's a fintech enthusiast who enjoys long walks in the Bangalore weather. He says he's a "cool dad" (those are his words, his son has refused to comment). He writes primarily on personal and business finance, and a little bit on marketing.

Write A Comment

Disclaimer: Banking Services and Razorpay powered Current Account is provided by Scheduled Banks