Available in🇮🇳 India
The Magic tab in Checkout Analytics offers a detailed overview of checkout data and transaction stories. It provides insights into the checkout data points, the effectiveness of various payment methods, transaction drop-off points, customer engagement, average order value, and conversion rate.
Data Points
You can view the following data points for Magic Checkout Analytics.**Total Orders**
**Total Orders**
Tracks the total number of orders placed within a given timeframe, helping merchants assess the volume of transactions, sales trends, and peak order periods.
**Total Sales**
**Total Sales**
Measures total revenue generated from completed transactions.
**Average Order Value (AOV)**
**Average Order Value (AOV)**
Calculates the average transaction value by dividing total sales by total orders.
**Detailed Checkout Funnel**
**Detailed Checkout Funnel**
Analyses user flow through the checkout stages, highlighting drop-off points.
**Address Pre-Fill Funnel**
**Address Pre-Fill Funnel**
Examines the percentage of users who use address autofill vs. manual entry.
**Overall Conversion Rate**
**Overall Conversion Rate**
Calculates the percentage of users who complete the checkout process.