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The following table lists all the commonly used terms and their definitions used in Insights:
| Term | Description |
|---|---|
| Gross Merchandise Value (GMV) | Gross Merchandise Value (GMV) is the total sales value of all transactions processed through a platform over a specific period, before any deductions like fees or refunds. |
| Average Order Value (AOV) | Average Order Value (AOV) is the average amount spent per transaction during a specific period, calculated by dividing total revenue by the number of orders. |
| UPI Intent Flow | When a customer selects the UPI payment option during checkout on a website or app, the UPI app automatically launches on their mobile device. |
| Success Rate | The percentage of payment transactions that were successfully completed out of the total attempted transactions during a specific period. |