Email marketing can prove to be one of the best tools to be on top of your customers’ minds. Infact, 73% of millennials prefer businesses to communicate with them via an email. 
  • In 2019, global email users amounted to 3.9 billion users. This figure is set to grow to 4.3 billion users by 2023
  • 81% of SMBs rely on email as their primary customer acquisition channel and 80% SMBs use emails for retention activities
  • Emails with personalized subject lines generate 50% higher open rates
  • 49% of consumers said that they would like to receive promotional emails from their favourite brands on a weekly basis
If you’re looking out to create a working email marketing strategy for your business, this ebook is for you!

What’s Inside

Documentation of a strategy

A step-by-step guide right from the moment you start brainstorming until the time you measure the impact and the result. Get quick takeaways and pro-tips throughout to make the best of your efforts. 

Tips & Myths

Find out what are your customers expecting. Learn what brings in maximum open rates click-through rates.

Introduce a new addiction

Know how to create emails that people look forward to. Understand the most important components and find the key to stand out from a heap of emails in your customer’s inbox.


Khushali is a content marketer at Razorpay. A logophile, traveler and inbound marketing enthusiast, she loves questioning the 'why' and 'how' of almost everything.

Write A Comment

Disclaimer: Banking Services and Razorpay powered Current Account is provided by Scheduled Banks