Owning a business or just starting out without a website is not something that you can afford to do. In today’s digital world, it is absolutely imperative that you create a website for your company.
The website is your face on the public platform that anyone in the world with a smartphone and an internet connection can have a look at. Therefore, it has to be as perfect as possible in every manner. It should be robust, functional and easy to use.
Creating a website could turn out to be an expensive affair. However, that does not always have to be the case. There are various online platforms that provide you enough opportunities to create a website for free.
Whether you are creating a website for free or not, there are a few things you need to keep in mind. Here’s a guide to help you get started.
Get a domain name
First and foremost, you need to make sure that you have got a domain name for your business. Therefore, always think of business names that have a .com or .in domain name that’s already available. Since these two domain names have the most credibility, they are the most sought after ones.
A domain name is the web address of your website, so it has to have a “connect” with the name of your company. You may not include the complete name of the company and can just use an abbreviation of the name in your domain. You can get a domain name from websites like GoDaddy, Wix, NameCheap and other such platforms. You can get a few names for free but if you want a specific name that is already taken, you may have to buy it from the owner or the website itself.
Get a personalized email address
You need to have a personalized email address for yourself to give you and your company a professional look. You should not use your casual Gmail address for your business or professional use. You can create such email addresses using G-Suite or other websites or online platforms that help you in creating a website.
Select a business website builder
Choosing the right business website builder is the most important thing in the process of creating a website for yourself. You need to choose wisely, as it will allow you to create the design of your website and the rates at which you get them.
However, you need to keep one thing in mind when you select a website builder – You should not choose a website builder that provides a lot of features that you won’t need. It is natural for you to fall for the multiple features and tools that you can have at your disposal, but it’s better to go with a website builder that provides exactly what you need.
Keep in mind that you should select a website builder that suits your design and skill level, allowing you to be in full control of the. It is important to make sure that you are not including tools in your website that do not really create an impact on the website.
The following are a top few websites that allow you to create your website free of cost or at minimal charges:
Choose a website template design
Choosing a website template is the next big step in the process of creating a great website for yourself. A website template is something that lets you know how your website will look like to a user. It allows you to get an idea about how a user will navigate your website to access its different sections.
The design templates allow you to design your website and you do not have to hire a web designer to do the same. The template gives you an idea about how the website can look even before making your website.
Populate your website with content
Once you have your website set up, the one thing you need to keep in mind is that the website needs content. It needs the information that customers are looking for. Your website should be the one stop destination for the customer to know everything about you and your company.
The content involves images, news, blogs, information about the company, services offered, testimonials and much more. For this, you need a good content team to build and regularly update this content for you. The website should provide all contact information as well.
You can create a website from any of the mentioned website builders for free. However, once your business scales and you are looking to create a professional website, then you must go for paid services to get the best possible website design for your business.
The better the website, the better your business’s credibility.