About Engage Retention Engine
Know more about the Razorpay Engage Retention Engine for Shopify merchants.
The Razorpay Engage Retention Engine is a customer retention mechanism consisting of Digital Wallets and Loyalty Points, helping you to retain customers in your ecommerce ecosystem. This powerful platform seamlessly integrates with your existing Razorpay Payment Gateway to incentivise repeat purchases, retain customers, streamline refunds and reward loyalty points while enhancing payment experiences and transforming one-time buyers into loyal customers.
- Branded Store Wallets are created automatically for customers during the first purchase.
- During an instance of refund, the customer gets an option to choose between refund to wallet or source account. Choosing refund to wallet makes the process quicker and seamless as the customer is spared from checking the bank account and waiting for refund credits. Refunds are instant whereas refund to source may take up to 7 days.
- Wallet balance appears as payment option during purchase which saves the time and process of having to route payments through cards, netbanking or UPI.
- Customer wallets are credited with reward points for each purchase based on the campaign rules set through your Dashboard.
- Cashback credits are added to customer wallets for reviews and engagement as per the rules you set.
- Customers redeem the accumulated points for future purchases during checkout.
Watch Out!
This feature is currently enabled for Shopify merchants only.
- Request access through our .
- Configure Wallet programs based on your business needs.
- Receive program ids for your custom retention strategy.
- Enable in Shopify through Magic Checkout integration.
- Launch and monitor performance through the Razorpay Dashboard.
Create personalised promotional campaigns with one-click redemption of points, improving checkout experience and conversion rates over traditional discount codes.
- Launch targeted wallet-based campaigns that deliver 25-30% higher conversion rates than traditional discount codes, with controlled stacking to prevent double discounts.
- Enable bulk crediting of points through batch actions and set customised expiration periods (30–90 days) to drive urgency.
- Enhance tracking with clear visibility into promotional credit usage and ROI.
Contact our
to explore how the Engage Retention Engine can transform your Shopify store's customer loyalty strategy.Was this page helpful?