Shopify is one of the most preferred platforms to start, manage, and grow an online business. From displaying product catalogues and receiving orders to post-sale analytics, Shopify is a user-friendly, one-stop solution for an online business.
But, when it comes to expanding an online business, every touchpoint with the customer on your website is crucial. Even if you successfully drive traffic to your website, there is a 98% chance that they will not make a purchase. From product discovery to checkout completion, numerous hurdles can deter customers. That’s why Shopify has partnered with Razorpay to introduce products designed meticulously for their platform to reduce friction and enhance the user experience across the funnel.
Transform Your Payments with Razorpay Secure on Shopify
The Razorpay Secure app is a Shopify-first innovation designed to help businesses provide a secure, seamless, and delightful payment experience on their online stores. With the widest range of domestic and international payment methods, you can accept payments in over 100 modes and collect international payments in 90+ currencies.
- It offers a superior checkout experience optimized for all devices, allowing customers to start and end payments on the same page without redirects.
- It also boosts conversions with features like access to over 11 million saved cards, customizable offers, and trusted badges to reduce drop-offs.
- Additionally, the powerful payments dashboard lets you track payments in real time and gain detailed insights to make informed business decisions.
Razorpay Secure serves as our base application, with the option for businesses to enhance their customer experience by integrating additional Razorpay plugins.
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Conquer Buyer Doubt with Razorpay Trust Badges
Building credibility is essential for new online businesses, as customers often approach unfamiliar brands with caution. The Razorpay Trusted Business Badge helps by offering a recognized symbol of reliability, which enhances trust and boosts customer confidence. By seamlessly integrating into your website, it signals that transactions are secure and data is protected.
- This reassurance helps reduce drop-offs and cart abandonment, which are often driven by concerns over online security.
- The widget’s smart design adapts to various devices, ensuring a consistent and trustworthy experience for every shopper, potentially boosting your conversion rates by up to 10%.
- With Razorpay processing over 300 million transactions annually, the widget leverages this trusted reputation to validate your business, encouraging more customers to complete their purchases.
Click here to read more about Trusted Business Widget
Increase Customer Spending with Razorpay’s Affordability Widget
High upfront costs often deter potential buyers. By offering flexible payment options like EMIs and Pay Later, customers can make high-value purchases more affordably. Razorpay’s Affordability Widget makes these purchases significantly more accessible to a broader audience, boosting business conversion rates by up to 57% and enhancing the shopping experience on Shopify.
- The widget enhances sales by providing upfront visibility of EMIs, Pay Later options, and offers, allowing customers to make informed decisions and reducing cart abandonment.
- It also helps boost average order value by integrating credit options early in the shopper’s journey and showcases exclusive offers and discounts to drive customer retention.
- Additionally, its customizable design ensures a seamless browsing experience by displaying relevant payment options and automatically calculating EMI plans based on the product price.
Click here to read more about Affordability Widget
Encourage Repeat Purchases with Razorpay Loyalty Wallet
Repeat purchases are crucial for building brand loyalty and significantly boosting customer lifetime value. Razorpay Loyalty Wallet on Shopify helps achieve this by fostering loyalty through personalized rewards and seamless redemption options, without relying on discounting. This approach not only enhances customer engagement but also reduces back-office operation costs by 70%, greatly improving overall efficiency..
- Integrating loyalty programs into the payment process boosts customer lifetime value by approximately 15% through tailored offers that encourage repeat purchases.
- The platform serves as a unified solution for all growth-related needs, simplifying cash and reward points management with flexible workflows and seamless omnichannel integration.
- Additionally, businesses can enjoy effortless fund loading, flexible issuing workflows, and omnichannel acceptance, enhancing both online and offline shopping experiences.
Click here to read more about Loyalty Wallet
A Checkout Experience that Brings the Magic Alive
Razorpay MagicX has been thoughtfully designed with Shopify at the center to offer a 5X superior solution to the standard checkout process. Shopify’s one-page checkout coupled with MagicX’s intelligent automation ensures an enhanced customer experience. Every time!
- MagicX leverages prefilled customer information for a faster checkout experience, resulting in a 40% increase in conversion rates.
- It decreases Return to Origin (RTO) rates by 50% using an AI-driven model that restricts Cash on Delivery (COD) for high-risk shoppers.
- Additionally, MagicX offers complete RTO protection by covering the costs of returned orders, and increases prepaid orders by 20% by quickly detecting and flagging fraudulent transactions.
- MagicX not only elevates efficiency but also provides robust protection and boosts sales for Shopify users.
Click here to read more about MagicX
Skip the Detours, Land Right at Sales With Razorpay Direct – Credit Cards
Razorpay Direct – Credit Cards on Shopify takes customers’ shopping experience to a whole new level. This feature allows customers to make credit card payments directly on your Shopify page, eliminating annoying detours to other platforms. This upgrade offers several advantages:
- Higher conversion rates by reducing transaction steps, improved customer satisfaction with a smooth payment experience, and reduced cart abandonment by minimizing redirections.
- Additionally, it caters to customers with higher spending limits and supports global transactions, enabling your business to reach international markets.
- The direct, in-house payment process ensures increased success rates and keeps customers engaged throughout their purchase journey.
Click here to read more about Direct Credit Card
To Sum Up…
Razorpay’s suite of solutions tailored for Shopify—including Secure, MagicX, Trust Widget, Loyalty Wallet, Affordability Widget, and Direct Credit Card—covers the entire customer journey, ensuring that all touchpoints are smooth and efficient. These powerful tools boost conversion rates and customer engagement while streamlining operations and reducing costs. With these plugins available directly in the Shopify app store, merchants can easily activate them to unlock new growth opportunities and provide a seamless, efficient, and trustworthy shopping experience for their customers.
