Hand knitting and crocheting have long been cherished hobbies in India, and during the pandemic, the craft experienced a revival. Today, Magic Needles is one of India’s leading providers of high-quality yarn and hand-knit goods. Founded by Heena Patel, the brand empowers skilled women across the country while offering exclusive, timeless pieces with unique stories.
About Magic Needles
Since 2015, Magic Needles has been a go-to destination for crochet and knitting enthusiasts, offering a wide range of yarn, hooks, needles, and hand-knit items like bags, scarves, and beanies. Through these products, Magic Needles inspires individuals to explore their creativity and embrace this timeless craft.
Learn more about Magic Needles
Challenges in Scaling
As Magic Needles expanded, they faced key challenges. They needed a reliable payment partner to handle peak season sales and international transactions while offering a seamless checkout process that reflected their brand’s aesthetic. They also sought a trusted payment gateway to instill confidence in customers.
Stitching Success with Razorpay
To address these needs, Magic Needles partnered with Razorpay to create a seamless, swift, and secure payment experience. Through Razorpay, they:
Streamlined Payments: Razorpay’s Magic Checkout, Payment Links, and POS devices allowed Magic Needles to efficiently manage payments across their online store and Mumbai outlet, with a centralized dashboard for easy monitoring and refunds.
Custom Checkout Experience: Razorpay enabled Magic Needles to customize the checkout page with their brand identity, ensuring a cohesive user experience free from third-party branding.
International Payments: Razorpay’s checkout supports over 100 currencies with real-time conversions, simplifying transactions for global customers.
How Razorpay Transformed Magic Needles
Since adopting Razorpay, Magic Needles has seen:
Increased Transaction Success: Even during peak seasons, Razorpay’s gateway efficiently handled surges, resulting in a 10% increase in successful transactions.
Boosted Customer Trust: Razorpay’s trusted platform reassured new customers, especially those using international cards, fostering confidence in their shopping experience.
Growth Support: Razorpay’s infrastructure handled rising transaction volumes, allowing Magic Needles to scale without disruptions, contributing to nearly double the monthly transaction volumes over the past year.
The Threads that Bind
The partnership with Razorpay has greatly enhanced the customer experience for Magic Needles by improving both the visual appeal and trust in the checkout process. With payment challenges resolved and a centralized system in place, Magic Needles can focus on what they do best—supporting crochet and knitting enthusiasts while crafting beautiful handmade accessories—all while providing a seamless shopping experience.
