How E-commerce Companies Can Reduce Abandoned Carts

. 2 min read
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If you run an e-commerce business, surely, the one thing you hate the most is abandoned carts. Shoppers often add items to their cart, but don’t complete the checkout process. It’s frustrating for you as a business owner.

But cart abandonment can happen because of a lot of reasons.

One of the most prominent reasons is failed payments. Your customer’s internet connection might have gone down at the time of making the transaction or they might have entered false payment details by mistake.

The reasons for failed payments are also many, but the solution is one — Razorpay Payment Links.

Razorpay Payment Links are individual links that you can send to your customer for a specific payment. You can customize these links as per your choosing. To address the case of failed payments or abandoned carts, you can empower your telesales team to create a payment link for your customer and send it to them via

  • SMS
  • WhatsApp
  • Email
  • Chatbots
  • Social media

Once your customer receives this payment link, they can make the payment using

  • Credit card
  • Debit card
  • Netbanking
  • UPI
  • Wallets

Your telesales team can easily create payment links through Razorpay Dashboard. Here’s what happens when you create a payment link.

  1. Log into your Razorpay Dashboard
  2. Create a payment link
  3. Share the payment link
  4. Get paid by the customer
  5. Get notified about the payment

It is as easy as that. Your telesales team can create payment links for multiple customers in one go as well. All they will need to do is upload a .csv or .xlsx file with the data.

What’s more, if your customer is unable to make a large payment at once, you can use Razorpay Payment Links to provide the facility of paying in parts!

The best thing about Razorpay Payment Links is that there is no additional charge to create them. Just the normal transaction fee of 2% applies on the payments you receive.

This is how Razorpay Payment Links can truly transform the telesales function in your organization.