If you own a departmental store anywhere in the city suburbs, the first thing on your mind would be to attract maximum customer attention towards your shop. The same criteria hold true for any e-business and e-marketing strategies too. Once you have an online store, you want to draw more customers and bandwidth towards your website and ensure customers make reasonable online purchases from there. You also aim for a high ranking as part of Google SEO. 

Most online store owners don’t realize it’s a tedious and time-consuming process. Unless you tend to imbibe some very useful and catchy user experiences within your website optimization, keeping SEO in hindsight, creating a big rank for your store would be very difficult. This article will throw light on some good SEO measures that would help you rank high on Google e-commerce search engines. Read on to know more. 

User is the king

Neither underestimate nor overestimate the most important guests to your online store- the end-user. ‘User-generated content’ is a terminology used in SEO context to mark all those content that users are generally anticipating and hence interested in. It could be anything from user reviews, photos, frequently asked customer questions and much more. The more of it, the higher you rank on the list. 

You should focus on the choice of ‘keywords’ that users are generally using to browse similar products. Analysis of user-generated content should provide you a hands-on experience on increasing bandwidth for your online store. 

Master the content, optimize your pages

Most online store masters look at creating user-friendly SEO pages. That’s definitely a step in the right direction, agreed, but there’s more that is needed! Try working on the pages as a standalone effort not culminating with the content part of it. Optimize pages to make your store user-friendly and mobile-friendly. That should, in fact, be a top priority. Users gather interest generally in the heart of the content of your online store. If you have categorized and structured content accordingly, then you need to check reports for variations in user statistics. Try to get information on which parts of your website gather more interest, which lacks interest, where there is a higher surge and where it hits rock bottom levels. Distribute your content plus page optimization techniques to suit these variations. 

Branding/ Naming store products 

Suppose you have an online retail chain for a clothing brand. You may group woollen wear under sweaters and shrugs. The customer using your website may be interested for a much broader search. In case, he keys in – woollen shrugs with checked prints, then your website should lead him instantly to the choices he is looking out for. If you’re in for delay on the website, be mindful that change is required. The solution is, you need to present and segregate products with a broader search name. If it’s a woollen shrug of a particular type and brand, make sure you mention all these key details in the labelling of the product without fail.

Content management 

It’s important to build content that essentially caters to every information that the user is looking out for/ is interested in. If your online store caters to a hair oil brand, then include such content as why customers should use the particular hair oil, benefits in general and side effects if any, how the hair oil is supposed to be applied, when not to use the hair oil, precautions if any to be undertaken etc. Make it wholesome and satisfactory for the user to enjoy a rich experience browsing your website pages. Remember, there are other similar brands on other similar SEO pages, so make sure your store is offering something worthwhile and unique that others lack. Also take care to write down every product description on offer in your store, in your own simple and clear language. Copying content provided by the manufacturer will bring down interest levels and force them to venture out to other pages of other stores. 

Creating links for your store at the appropriate places 

If you look at the huge success of Amazon, they have their brand presence at almost all the right places. If you have a website that is providing high-quality content about the products you’ve showcased in your store, then you have to ensure you are creating the right links between them. Suppose your website is talking about healthcare products, variety of them, and then make sure you place the right link for the right product. Once the end-user clicks on a particular product of interest, he should be immediately directed to the store where he has buying choices, can review the product, read customer reviews, get questions answered, etc. Getting the right backlinks for your store is also equally important in this regard. 

 Imagine you have a big store somewhere in the heart of the city and you’re out looking for strategies to improve business. The fundamentals like categorizing products, showcasing them in an attractive manner etc pull the crowd towards your shop, no doubt! Exactly the same principles need to be applied to online stores to yield a high ranking on Google’s SEO. The more organized your store is, the better the quality of the content presented, the more the number of hits on your website, the greater is your ranking. 


Khushali is a content marketer at Razorpay. A logophile, traveler and inbound marketing enthusiast, she loves questioning the 'why' and 'how' of almost everything.

Write A Comment

Disclaimer: Banking Services and Razorpay powered Current Account is provided by Scheduled Banks