Happiitude, an innovative wellness platform founded by Karan Behal in 2013, has rapidly emerged as a leader in promoting mental health and well-being at workplace. With a comprehensive suite of services designed to foster happiness and productivity, Happiitude has been committed to providing seamless experiences for its customers, ensuring that every interaction is smooth, secure, and stress-free.
Central to this mission has been its partnership with Razorpay, which became its primary payment solution in early 2020. With a significant portion of its sales happening outside its website, Happiitude needed a robust payment solution to meet its growing demands and support its expansion during the challenging times of the COVID-19 pandemic.
Scaling Amidst Uncertainty: Happiitude’s Payment Challenges
As Happiitude launched several Work From Home (WFH) programs during the peak of the COVID-19 pandemic in 2020, it faced the challenge of scaling its payment infrastructure to match its rapid growth. The company needed a payment partner who could support both domestic and international transactions while maintaining high success rates. For Happiitude, delivering an exceptional customer experience was paramount, especially when introducing new wellness programs designed to create workplaces where people find meaning, connection & growth.
Razorpay Payment Links: The one stop solution for Happiitudes payment needs
The integration of Razorpay’s payment links proved to be a game-changer, allowing Happiitude to send payment requests directly to customers’ mobile phones via channels such as WhatsApp, SMS, or email.
Given majority sales happened outside its website, this versatile approach significantly enhanced Happiitude’s payment efficiency and customer reach. The ease of operation provided by Razorpay allowed Happiitude to focus on its core business of promoting wellness, instead of grappling with the complexities of setting up offers and payment options for its rapidly growing customer base.
Results and Impact
The implementation of Razorpay’s comprehensive payment solutions resulted in substantial improvements for Happiitude. Since integrating Razorpay’s payment gateway in early 2020, Happiitude has experienced over 97% success rate on UPI payments, which form the majority of its domestic volumes. This high success rate has been crucial in building customer trust and ensuring a smooth experience for users engaging with Happiitude’s wellness programs.
Moreover, the flexibility and reliability of Razorpay’s system have enabled Happiitude to expand its services confidently, knowing that its payment infrastructure can scale with its growth.
Conclusion
Happiitude’s journey with Razorpay underscores the transformative power of innovative payment solutions in the wellness industry. By adopting Razorpay’s versatile payment gateway and leveraging features like payment links, Happiitude has not only enhanced its payment success rates but also solidified its commitment to delivering exceptional customer experiences. As Happiitude continues to grow and introduce new programs to support mental health and well-being, Razorpay remains a central partner in its expansion strategy, helping it redefine the payment experience for its customers across domestic and international markets.
