“I’m smashing beauty barriers, not your budget.”
— Manish Taneja, Co-Founder & CEO, Purplle
That’s the spirit Purplle was built on. Founded in 2012 by IIT graduates Manish Taneja, Rahul Dash, and Suyash Katyayani, Purplle set out to do something bold — make beauty accessible without making wallets weep.
‘Beauty comes with Big Bucks’- Says Who? Not Purplle!
Let’s face it: people need their beauty and personal care to be budget-friendly, and the brands to be judgment-free. And Purplle got the memo loud and clear.
Fun fact: Before diving into the world of beauty, the trio even toyed with ideas around fashion and furniture. But beauty won—and how! Today, Purplle is a thriving online and offline marketplace, offering 60,000+ products across 1,000+ brands, including their own homegrown labels like Carmesi, Faces Canada, Good Vibes, Alps Goodness, Dermdoc, and NY Bae.
It’s no surprise that Purplle has earned a name for being one of the most affordable beauty destinations out there. After all, breaking beauty barriers — without breaking the bank — was always the goal.
When you’re scaling beauty dreams, you need operations that don’t hold you back. Purplle knew they couldn’t smash beauty barriers while stuck sorting spreadsheets. So while they redefined beauty for India, RazorpayX worked behind the scenes to redefine their payroll.
‘Payroll Is Painful’ — Says Who? Not RazorpayX Payroll
As Purplle’s beauty empire grew, so did the complexity of running it all behind the scenes. Managing payroll for a fast-scaling business isn’t easy, especially when you’re balancing thousands of moving parts. That’s where Razorpay stepped in as an operations ally that understood scale.
With RazorpayX Payroll, Purplle streamlined its entire payroll process. No more payroll bottlenecks. No more compliance headaches. Just timely, compliant salary cycles, freeing up their teams to focus on bigger, strategic moves.
Purplle isn’t just selling beauty—it’s rewriting the rulebook on what beauty means. As the brand grows and breaks new ground across India, it continues to rely on systems that match its pace and purpose. From seamless checkouts to streamlined payroll, Razorpay simply helps keep the engine running—so Purplle can keep doing what it does best: making beauty accessible for all. Because when you’re building a beauty revolution, you deserve operations that move just as flawlessly.
