Shopify, one of the world’s largest e-commerce hosting platforms, powers over 6,00,000 online businesses and houses at least one million active users! With attractive website themes, clear UI, lakhs of Shopify tags and APIs to choose from and many more lucrative features, it is the one-stop-shop for e-commerce beginners. Shopify has users from 175 countries and its popularity isn’t unprecedented. Shopify online stores come with a variety of advantages such as:
- Speed and security – Shopify is currently integrated with multiple e-commerce payment providers, and its built-in quick checkout allows customers to pay with minimal load time.
- Marketing – Shopify allows custom Title tags, meta descriptions on every category page for SEO and allows you to build customized landing pages to market your online store better.
- Design – Like industry peers such as WordPress, Shopify offers multiple free themes and numerous custom-built premium themes, along with the option to customize and add features for Developers.
- Shopify App Store – The Shopify App store hosts thousands of apps and provides you with all the features that you need to run an online business. It provides various free and paid apps and adds flexibility for brands having an online presence.
We at Razorpay Thirdwatch, have consistently aimed to provide the best fraud prevention services to all Shopify users. That’s why we’re here with some great news!
As you may be aware, Thirdwatch is an e-commerce fraud prevention tool that helps online sellers detect risky orders that signal cancellation and consequently bring down RTO. With the all-new Shopify Tags feature, Thirdwatch can now capture risky orders directly from your online Shopify store. All the details on how Shopify tags and Razorpay Thirdwatch can help your e-commerce business are below. Let’s begin!
What are Shopify tags?
Shopify tags are a great way to organize your online store in the backend. Tags are not visible to users, but go a long way in filtering information on your online store.
You can use tags to label products, transfers, customers, orders, draft orders, and blog posts. One way you can use tags is to group related products so you can make changes to them more quickly.
For example, you could add the “Fall collection” tag to your retail store. At the end of the season, you could search for the “Fall collection” tag on your Products page to get a list of the specific products and use a bulk action to hide them from your sales channels.
How to add a Shopify tag to your store
Adding tags to your store is a pretty simple process. You can add a tag when you are creating or editing products, transfers, orders, draft orders, customers, or blog posts.
Here’s how you can do it:
- Open the specific product, transfer, order, draft order, customer, or blog post details page in Shopify.
- In the Tags section, enter the name of a tag you want to add or select it from the list of existing tags. If you enter the name for a new tag, then it will automatically be created for future use in the section. You can search for ‘Thirdwatch’ to find our tag.
- Lastly, click on Save for the changes to reflect.
What are Thirdwatch Shopify tags?
Razorpay Thirdwatch is an e-commerce fraud prevention tool that flags suspicious orders that could signal a cancellation. Depending on different risk factors, Thirdwatch flags it as a ‘red’ flag or a ‘green’ flag. The seller can then choose to make a decision to either approve or reject the order.
All the above actions usually occur on the Admin dashboard that the online seller will have access to, once they install Thirdwatch. With the new Shopify tags feature, they can now directly capture and make decisions for orders from their Shopify store.
The Shopify Tags feature is also great for e-commerce developers who create online stores, OMS, etc. for e-commerce sellers. With this feature, developers can segment history data according to different Thirdwatch tags, including flagged and decisioned orders.
Types of Thirdwatch tags
|TW-Red||This flag indicates a high-risk order that needs immediate decisioning. The seller can choose to approve/reject the order once flagged red.|
|TW-Green||This flag indicates a healthy order with no signs that may indicate a cancellation. This means that, as per Thirdwatch’s criteria, your order is good to go.|
|TW-Approved||If an order is flagged as red by Thirdwatch, and it’s reviewed by the merchant where the seller chooses to approve on Thirdwatch dashboard, this tag appears.|
|TW-Rejected||If an order is flagged as red by Thirdwatch, and it’s reviewed by the merchant where the seller chooses to decline on Thirdwatch dashboard, this tag shall appear.|
|TW-ShippingAddressUpdated||This refers to incorrect/incomplete addresses that require address updation for successful delivery. This tag appears when the seller updates the address on the Thirdwatch Dashboard.|
|TW-PrePayCoD||This tag refers to orders that have employed the use of PrePay CoD payment links. This tag appears when the seller sends a PrePay CoD payment link to nudge payment against risky orders.|
With the all-new Thirdwatch tags feature, get timely updates on address confirmation, order status and much more! Get in touch with a Thirdwatch expert today if you have any questions on how Thirdwatch Shopify tags can add more value to your business!