One-click checkout with Razorpay Magic Checkout: Elevating order conversion rates by 300% for Indclues!

“Magic Checkout Case Study” featuring Indclues: With a vision to excel as the ultimate destination for mobile phone accessories, the brand encountered a few of challenges on their path. Discover the hurdles they faced and the remarkable solutions they implemented to triumph in this compelling case study.

About Indclues

Indclues take immense pride in being an eminent online shopping portal that offers a diverse range of best-in-class mobile phone accessories. From top-quality mobile batteries and stylish back covers to efficient chargers and reliable data cables, their extensive product selection caters to every need. Committed to delivering exceptional customer service, the brand strives to ensure that each interaction with their online store is nothing short of extraordinary.

The usage of mobile phones has surged during the Covid-19 pandemic, prompting people to seek mobile accessories rather than buying new devices. In response to this demand, Mr. Gourab Saha founded Indclues, an eCommerce platform in West Bengal, India.

Learn About Indclues

The Initial Challenges 

Indclues knew which eCommerce platform to go ahead with to start selling their products, which is why they chose Shopify. The store also knew they needed the best checkout solution that was easy to integrate, fast, and secure. They tried Shopify’s checkout process but found it a bit lengthy and slow. 

Shopify provided them with theme-based customization for the checkout. But the major issue the store struggled with was the coding part of creating the desired checkout. This step could only be taken care of by an experienced developer. Indclues found the entire process time-consuming and challenging. 

High Return-to-Origin Rate

Indclues wanted everyone to have easy access to their products. This motivated them to add multiple payment methods, which included cash on delivery. But the COD orders were often cancelled, inevitably increasing the RTO (return to origin) rate.

And high return to origin rate created multiple other issues for the brand. There were forward and reverse logistic costs, the inventory was getting blocked, the returned items stayed in the inventory or warehouse for a long time, increasing the chances of getting damaged, and there were recurring operational costs. 

The Solutions 

I was looking for a checkout partner that would help my store place orders fast. I considered multiple checkout providers, but after speaking to the Razorpay Magic Checkout team and learning what they offer, there was no other comparison. 

One-Click Checkout for a Faster Checkout Experience 

Razorpay Magic Checkout offered Indclues a frictionless and seamless checkout. They enabled Razorpay Magic Checkout with just one click, without any coding knowledge.

Razorpay Magic Checkout, a one-click checkout solution, automatically and magically pre-filled personal and shipping details for them, allowing customers visiting the brand for the first time to enjoy a repeat-like shopping experience.

Moreover, the mobile-optimized UI (user interface) made it easier for shoppers to complete their purchases quickly and without any friction. This allowed customers to checkout 5x faster, saving their precious time.

RTO Intelligence 

Razorpay Magic Checkout, a one-click checkout solution, provided the brand with the provision to enable and disable the COD payment option in real-time for high-risk orders. The RTO intelligence analyzed each order and red-flagged high-risk orders with a high propensity for RTO based on customers’ historic RTO patterns across hundreds of brands within the Magic Checkout network.

Also Read: Introducing RTO Analytics Dashboard: Get Better Hold on RTO Orders

The Impact of One-Click Checkout

Superfast Checkout

Razorpay Magic Checkout automatically pre-filled delivery details and payment information of customers who had shopped previously from Magic Checkout network stores. This allowed Indclues’s customers to check out 5x faster and enjoy a repeat-like shopping experience.

Increased Order Conversion Rate by 300%

The one-click checkout solution successfully lowered the RTO rate for Indclues and increased their order conversion rate by 300%, leading to a massive bump in their revenue! Smart COD and RTO Protection not only allowed them to offer COD as a payment method confidently but have helped the store boost its business revenue and sales tremendously.

Also Read: Razorpay Magic Checkout Drives Alphonso Mango’s Order Conversion

Few Words by Indclues’s Founder 

Indclues on Magic Checkout <> A Magic. Checkout case study

Boost Your Order Conversion Rate with Razorpay Magic, a One-Click Checkout Solution!

Indclues’ success story with Razorpay Magic Checkout serves as an inspiration for eCommerce businesses seeking to enhance order conversion rates and streamline their checkout process. Embrace one-click checkout today to experience a frictionless buying journey, reduce RTO rates, and increase your revenue.

Get in touch with Razorpay Magic Checkout at or visit to try it now.

Try Razorpay Magic Checkout

Magic Checkout Case Study- Link


Write A Comment