What is a Business Plan?

A business plan is a written document that outlines the goals, strategies, and expected outcomes of a proposed business venture.

Usually, a copy of this written document will be provided to the employees of this company, so that every individual associated with the business can be aware of his or her part in the larger scheme of things. 

The main target is to find out the best ways a company can generate increased revenue while maintaining a healthy working environment. With changing demands of time – like new client onboarding or business expansion – minute details of this plan remain subject to change. 

Despite the flexibility of its framework, a company must try to retain the core values of its business plan as decided during the primary documentation. 

Why Do Startups Need a Proper Business Plan?

The start-up sector in India faces a larger challenge due to its lack of collateral and assets. Small businesses do not get easy access to formal credit when compared to their blue-chip counterparts. 

As they are often considered high-risk borrowers by traditional financial institutions, these companies often look at financing sources like invoice discounting for fundraising.

Speaking of leveraging accounts receivables, some of the leading fintech platforms in India can help small businesses. For instance, RazorpayX invoices help your start-up create adequate invoices and allow you to keep a track of unpaid bills.  

Business Plan Format & Template

The format may vary depending on the specific needs and requirements of the intended audience, but typically includes the following sections:

Executive Summary

This section includes a high-level description of the company and what it does. It is of three to four paragraphs and includes details of the product or services offered, leadership and location.

Company Description

This section goes into deeper detail about the company. It includes the mission statement, legal and regulatory details, details of core management and more.

Market Research

In this section, you discuss all the research you did into the industry your business operates in. This may include a SWOT analysis, demand and supply research, customer demographic and competition analysis.

Products or Services

Here you may go into detail about the products and services your business offers – including pricing details, manufacturing, intellectual property and more.

Marketing and Sales Strategy

A detailed explanation of the different channels you plan on using to market your product or service, as well as future plans for sales and marketing.

Operations and Management

Here are the details of the top-level management and operational structure of your company. 

Financial Plan

This section is a breakdown of the revenues, expenses, profits and losses of your business. It may also include details of funding and other financial metrics pertaining to your business. 

Appendix or Supporting Documents

Any extra statistics, graphs, tables or information that will support your business plan can be attached here.

Here is a downloadable template for a business plan that you can edit and customize for your business. Remember: this template is only a guide! Feel free to add or remove any sections you deem fit.


How To Write a Good Business Plan?

  • Simple language: Make sure that your business plan is easy to understand and accessible to all stakeholders. If you do use technical jargon, make sure to include a glossary explaining all keywords. Remember, content is king; Avoid grammar and spelling errors.
  • Short paragraphs: Each heading should typically contain at least three paragraphs, but it is important to make sure that each paragraph is not more than two sentences long.
  • Statistics and numbers: Whenever possible, try and include visual elements – financial projections on a graph, or actual pictures of your product or service.
  • Extensive research: Before putting pen to paper, make sure you have researched and studied up on every single section of your plan. Writing the actual business plan is only 10% of your work – the larger 90% is research and planning!
  • Customize your plan: The need of every single business is different. Make sure your business plan is best-suited to your business – these tips and the template included in this blog are only guidelines!

Sample Business Plan

Here is an example of a Business Plan made for MobileWash, a car washing service that offers convenient, on-demand car washing and detailing services.


Business Plan

Written by: Amita Patel
Created on: 28/03/2023

Executive Summary

MobileWash is an on-demand mobile car washing and detailing service that offers convenient, high-quality cleaning services to busy customers. Customers can schedule appointments and have our team of professionals come to their location to clean and detail their vehicles. 

We offer a range of packages and add-on services to meet the needs of every customer, from basic washes to complete detailing. 

Our target market includes busy professionals, families and anyone who values their time and convenience. We believe there is significant opportunity for growth in the mobile car washing industry thanks to the rise of on-demand services.

Company Description

Mission Statement: Providing convenient and high-quality mobile car washing and detailing services that exceeds all expectations.

Business and Legal Structure: MobileWash is a privately registered company with headquarters in Bangalore, Karnataka. 

Core Team:

  • Amita Patel: Chief Executive Officer, Co-Founder
  • Raj Patel: Chief Operating Officer, Co-Founder
  • Sanjay Gupta: Chief Financial Officer
  • Priyal Singh: Chief Technology Officer

Market Research

  • The car washing industry in India was valued at approximately INR 16.4 billion (or US$220 million) in 2019.
  • It is expected to grow at a compound annual growth rate (CAGR) of around 14% from 2020 to 2025. 
  • The growth is being driven by the increasing number of cars on the road, rising disposable income, and growing demand for convenience and quality car cleaning services. 
  • The organized sector of the car washing industry in India is still in its early stages, with most car washing services being provided by small, unorganized players. 
  • This presents an opportunity for new players to enter the market and capture market share by offering quality, reliable and convenient services.

Target market:

  • Our target market includes busy professionals, families, and anyone who values their time and convenience.
  • According to a survey, 71% of car owners wash their cars less than once a month, indicating a potential market for on-demand car washing services.

Competitive landscape:

  • The car washing industry is highly fragmented, with many small local operators and a few large national players.
  • The on-demand car washing industry is still relatively new, but there are a few established players, such as Washos, Spiffy, and Wype.
  • However, there is still a significant opportunity for new players to enter the market and capture market share.

SWOT analysis:

  • Strengths: Convenient on-demand services, high-quality cleaning products and equipment, scalable business model.
  • Weaknesses: Limited brand awareness, dependence on technology and logistics, potential liability and insurance issues.
  • Opportunities: Growing market for on-demand services, potential for expansion into related services, such as mobile detailing and maintenance.
  • Threats: Competition from established players, potential regulation and legal issues, economic downturns and shifts in consumer behavior.

Overall, the market for mobile car washing and detailing services is growing, with significant opportunities for new players to enter the market and capture market share. MobileWash has a competitive advantage with its focus on quality, convenience, and customer service, and is well-positioned to capitalize on this growing market.

Services Offered

  • Standard Wash – exterior wash and dry, wheels cleaned, tire shine applied, and interior vacuumed and wiped down: 2199
  • Deluxe Wash – Standard Wash plus interior windows cleaned, dash and console wiped down, and air freshener applied: 3299
  • Premium Wash – Deluxe Wash plus hand wax, exterior windows cleaned, and exterior plastic and trim dressed: 5799
  • Detailing Services – prices vary depending on vehicle size and condition, services include clay bar treatment, machine polishing, headlight restoration, and leather conditioning.

Note: Prices may vary based on location and specific services requested. These prices are based on a mid-sized sedan and may be subject to change without notice.

Marketing and Sales Strategy

  • Social Media Marketing: Create and maintain active social media profiles on platforms like Facebook, Instagram, Twitter, and LinkedIn. Post engaging content, run ads, and offer exclusive discounts to followers.
  • Referral Program: Launch a referral program that rewards customers who refer new customers to the business with discounts or free services.
  • Local SEO: Optimize the business website for local search with targeted keywords, business listings on local directories, and online reviews.
  • Vehicle Branding: Use vehicle branding to create awareness and attract new customers. MobileWash can brand their vans with their logo and service offerings and park them in strategic locations.
  • Partnerships: Form partnerships with local car dealerships, auto repair shops, and car rental companies to offer discounted services to their customers.
  • Promotions and Discounts: Offer promotions and discounts during holidays, special events, or low-demand seasons to attract more customers.
  • Customer Loyalty Program: Develop a loyalty program that rewards frequent customers with discounts, free services, or exclusive offers.

Note: These are just a few examples of a comprehensive marketing strategy. The exact strategy will depend on the business’s target audience, budget, and goals.

Operations and Management

  • Management: The business will be led by the owner/founder who will oversee day-to-day operations, marketing, and strategic planning. There will also be a team of managers responsible for specific departments such as sales, customer service, and operations.
  • Field Teams: The business will employ a team of trained and experienced car wash professionals who will be responsible for providing the services to customers. This team will be divided into crews, each with a designated crew leader who will ensure that each job is completed efficiently and to the highest standards.
  • Fleet: The business will operate a fleet of fully equipped and branded vans that will be dispatched to customer locations for services. The fleet will be maintained regularly to ensure that the vehicles are in excellent condition and ready to provide services to customers.
  • Scheduling and Dispatch: A team of schedulers and dispatchers will be responsible for assigning the right team and van to each job based on location, time, and service requested. They will use a customized scheduling and dispatch software to optimize the routing and dispatching of the teams.
  • Quality Control: The business will have a dedicated quality control team responsible for ensuring that all services are performed to the highest standards. This team will conduct regular inspections and spot checks on services provided by field teams and provide feedback and coaching to improve performance.
  • Training and Development: The business will provide extensive training and development programs to field teams, crew leaders, and managers to ensure that they are equipped with the knowledge and skills required to deliver excellent service to customers.
  • Note: This operational structure is just an example and can be modified based on the specific needs and goals of the business.

Financial Plan

  • Revenue Streams: MobileWash will generate revenue by offering car washing services to customers, charging on a per-service basis.
  • Cost of Goods Sold: This includes the cost of water, soap, cleaning supplies, and other materials used to provide the services.
  • Operating Expenses: This includes the costs associated with running the business, such as employee salaries, vehicle maintenance, fuel, insurance, advertising, and office expenses.
  • Pricing Strategy: The business will charge competitive prices for its services, based on market rates and the cost of goods sold.
  • Sales Forecast: The business forecasts steady growth in sales as it expands its customer base and service offerings.
  • Cash Flow: The business will maintain a positive cash flow by managing expenses, improving operational efficiencies, and generating sufficient revenue to cover expenses.
  • Break-Even Analysis: The business will conduct regular break-even analyses to ensure that it is generating sufficient revenue to cover expenses and make a profit.
  • Profit and Loss Statement: The business will prepare regular profit and loss statements to track revenue, expenses, and net income over time.

Note: This financial plan can be modified based on the specific needs and goals of the business.


How Can RazorpayX Help Indian Enterprises in Their Business Plan Management?

Making and maintaining a business plan is no easy task – it requires months of planning and research, and constant monitoring your business’s performance over years.

Unfortunately, business founders who are just getting started are drowning in mundane, repetitive tasks that take away a lot of their time.

Repetitive tasks like payroll management, vendor management, coordinating with your CA and finance teams, OTP sharing, and more.

With RazorpayX, you can now automate all those repetitive tasks and save yourself a ton of time that you can use to come up with a solid, unshakeable business plan!


What is a mission statement in a business plan?

A mission statement is a quintessential part of a company’s business plan. This statement in general is written in a single paragraph in order to explain its core ideologies and purpose of existence.

How can a business integrate automation into its business plan?

To ensure an increased productivity of its human capital, a company utilise technologies such as machine learning and artificial intelligence [AI] to automate recurrent similar mundane tasks.

What are the different types of business plans a company can have?

Different categories of business plans include the following:
Operational Plan
Tactical Plan
Strategic Plan
Contingency Plan

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    Raghavi Kasa
    Author Raghavi Kasa

    Raghavi likes to think that because she writes for a living, she'd be good at writing a short bio for herself. But she isn't. She is good at binging K-drama, though.

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