Patent registration enables the rightful owner to leverage exclusive rights over the innovation for 20 years. Read on to know more.
After sales is a service provided after a customer has purchased a product. Read this article to know the best practices with examples for effective process.
Customer retention is the process of maintaining relationships with your current customers and to delight them at each step. Read on to know more.
A trademark is a brand logo that represents your business. It is a visual symbol like a word signature, name, label, numbers or a combination of a few of these elements.
A patent is a legal document that is granted by the government of the state or the country, depending on the national rules. It gives an inventor of a particular thing, the exclusive right to make, use and sell his or her creation for a specified period of time.
How can a startup or business build a content marketing strategy that works? Your strategy can be split into ideation, creation & distribution.
73% of millennials prefer businesses to communicate with them via email. The key thing to excel at email marketing is to analyse your efforts on a regular basis.
YouTube marketing is a modern-day tool to meet all your targets and be on top of the users’ mind always. Read on to know more.
A number of businesses develop something called buyer persona to allow themselves to target the right audience as they plan a roadmap for their business.
Market segmentation is a process of dividing your customers and your visitors into segments based on the qualities that they share in common.