Wowing all with our momos, made in India for the world.

— Sagar Daryani, Co-Founder & CEO, Wow Momo

Wow! Momo isn’t just a brand name—it’s the exact reaction people have from the first bite to the last. Momos that leave you wide-eyed and wanting more. And isn’t it something when the name’s so catchy that you actually say it with every bite? It sums up the brand perfectly: momos that surprise, delight, and truly live up to their name. From reinventing a humble street snack to turning it into a nationwide favourite, Wow! Momo’s journey has been nothing short of, well… wow.

Two Friends, One Idea, 300+ Outlets Later – Wow! Momo Made it Big!

You know that friend group where someone always says, “Let’s start something together”? Most of the time, it stays a dream. But Sagar Daryani and Binod Homagai actually did it. College buddies who turned that classic plan into a full-blown momo sensation—Wow! Momo.

Founded in 2008 with just ₹30,000 and a single kiosk in Kolkata, they took on everything from financial hurdles to street-side competition. And today? They’ve built a momo empire with 300+ outlets across 17 cities.

What’s their secret sauce? Well, the actual recipe is under wraps, but their success has clearly been cooked up with quality, constant innovation, and flavours that evolve with every changing palate.

Wow! Momo’s Secret Sauce for Smooth Payments? Razorpay POS!

When you’ve got over 300 outlets across 17 cities, things can get pretty hectic—especially when you’re serving up delicious momos to hungry crowds. At Wow! Momo, the goal was simple: make in-store transactions quick, easy, and smooth. That’s where Razorpay stepped in, making sure that payments and checkouts are as seamless as possible.

With 600+ Razorpay POS devices deployed at key locations and self-ordering kiosks up and running across several outlets, they’ve replaced old systems with something faster, smarter, and way more efficient. 

A big win? The ability to customize features like disabling apps on the devices to keep everything running smoothly and reducing any chance of misuse. It’s been a game-changer for store-level control, ensuring customers get their orders faster, with fewer hiccups.

Next steps?  

To build a unified omnichannel experience together that ties the online and offline worlds seamlessly. Wow! Momo is now working closely with Razorpay to build a unified omnichannel experience. With Razorpay’s proactive support and tailored technology, this partnership is set to take their retail experience to new heights. As Wow! Momo’s popularity continues to grow; this partnership will make it even easier for customers to enjoy their favorite momos, whether in-store or through other channels.CTA - Backing India's Boldest

Author

The Razorpay Marketing Team is a passionate group of storytellers, strategists, and creators driving the brand’s vision to empower India’s boldest builders. Focused on innovation and authenticity, the team crafts campaigns that spotlight startup inspiration, founder stories, and bold journeys across the nation. From impactful Razorpay cricket ads to digital-first initiatives, they are dedicated to celebrating entrepreneurship and shaping conversations in India’s thriving startup ecosystem. Their mission: to champion ambition, honor hustle, and inspire the next generation of founders.

Write A Comment