VS Mani & Co. is my attempt to recapture the familial warmth and love that enveloped us. When you sample the wholesome delicacies that brought us together, I hope you are reminded of your home and family too.– Mr Yashas, Founder, VS Mani & Co.

VS Mani & Co. envisaged becoming a household name for their flavorsome South Indian filter coffee and snacks. But their pursuit of reaching out to every nook and corner of this nation wasn’t all plain sailing. 

Let’s find out how VS Mani & Co.’s zeal to fulfill their dreams encouraged them to join hands with Razorpay Magic Checkout and how this partnership benefited them.

Meet VS Mani & Co.

VS Mani Team

The story of VS Mani & Co. starts in a quiet, idyllic corner of Madras, where I lived with my parents, and my doting grandparents, VS Thatha and Rajam Paati. Life lessons were aplenty and I imbibed them unconsciously. I learnt my first lessons in finance, time management, career planning, and even philosophy, over lively discussions at the dining table. We want VS Mani & Co to become the go-to brand for South Indian Filter Coffee and Snacks.

VS Mani & Co. offers a wide selection of authentic South Indian packaged foods, such as coffee decoction, instant coffee, filter coffee, snacks, and spices. They have more than 1,00,000 customers, and their distribution channels for their toothsome products are Amazon, eCommerce apps, and retail stores based in Bangalore. VS Mani & Co. aims to build a South Indian-focused brand and extend their reach to a larger part of the country and internationally. 

Learn More About VS Mani & Co. 

Read Also: VS Mani & Co. on Shark Tank

The Challenge

Slow Checkout Leading to Low Order Conversion Rate 

VS Mani & Co.’s checkout process required customers to enter multiple details, such as contact, delivery, and payment details, every time they wanted to make a purchase. This usually would take anywhere between 1.5-3 mins.  The need to go through this whole time-consuming process was taxing and would often result in shoppers dropping off at the last minute! 

With so many customers abandoning their purchases during the checkout process, VS Mani & Co.’s customer acquisition cost (CAC) was higher than ideal and conversion rates were lower than desired, negatively impacting their business growth and revenue.

Read Also: Dakshina Store Brings Down its RTO Rate From 40% to 9% 

The Solution

5X Faster, One-Click Checkout – One Solution for Every Challenge

With Razorpay Magic Checkout, VS Mani & Co.’s customers never have to worry about completing multiple steps to place an order, and neither have to fill in long account creation forms. Magic Checkout automatically prefills contact, delivery & payment details for shoppers, allowing them to complete their purchase 5X faster. The result is fewer drop-offs during the checkout process, which boosted the order conversion rate.

The Impact 

Impact of Magic Checkout on VS Mani

Mr Yashas on Razorpay Magic Checkout 

VS Mani on Magic checkout

Boost Your Order Conversion Rate with Razorpay Magic Checkout 

VS Mani & Co.’s road to success is nothing short of inspiration. If you want your eCommerce store’s checkout to become 5X faster and want to reduce drop-offs, get in touch with the Razorpay Magic Checkout team and let us help you. 

For more details on Razorpay Magic Checkout:

Website: Link

Email: magic-checkout@razorpay.com

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    Author Rashmee Lahon

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